Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.

Five reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"

A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.

The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.

Email marketing pitfalls...

Health organisations are alarmed at how the internet is being used to promote smoking.

Fairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.

You can't just presume that people know or care about your company, let alone try and find out what they do.

An Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.

Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.

Now do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".

A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.

Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.

How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.

I've always thought there's a bit of a correlation between good customer service and good advertising.