You look at the testimonials on your website or brochure and see testimonials. The client looks at the testimonials and sees a mirror. Mirror, mirror on the wall, is this the right product or service for me?

Kiwi tech entrepreneur Derek Handley on his latest venture into mobile advertising.

NZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.

A report into NZ on Air's music funding has recommnded more audits and more stringent checks before funding is granted.

The YMCA may be associated with the Village People and dusty old gyms - but that's something its new Auckland chief executive is planning to change.

Often people I meet seem genuinely curious about what it's like to work in the advertising industry.

A Maori design network vying for a slice of the $1.5b tourism spend projected during this year's Rugby World Cup, has struck a deal with an international retailer to pitch its product to the world stage.

An industry insider says rising costs facing local food suppliers could force many to shift manufacturing abroad to stay competitive.

I'm not the only one who's wondered what The Warehouse smells of.

A shirtless Far North Mayor Wayne Brown with a body that looks suspiciously like Dan Carter's. The Mona Lisa in a judge's wig and a bikini.

All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.

An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.

Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion?

The Commerce Commission says it's investigating the sale of "Credit Sails" bonds, which crashed during the global financial crisis.

I don't want a friend - just a bank that knows its place.

In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.