ASB is dropping the CBA name as it seeks to double its market share in the institutional and corporate banking sector.

If you need to make a presentation to a client, which method is likely to dramatically improve your persuasion level - without even trying? Without a doubt, stories take first place.

Children are a lot more media savvy than we give them credit for.

Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.

Five reasons? There may be 7000 reasons why your newsletter may not get a response. And the key lies in the word "response". When someone says, "I am getting no response"

A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.

The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

Health organisations are alarmed at how the internet is being used to promote smoking.

Email marketing pitfalls...

Fairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.

You can't just presume that people know or care about your company, let alone try and find out what they do.

Spam really is the result of going by the numbers too much - the more we talk to the more we hope that someone converts.

Methven has admitted nine breaches of the Fair Trading Act for misleading consumers about water savings from its showers.

An Australian ombudsman is taking a NZX listed New Image to court to recover hundreds of thousands of dollars it says is owed to 14 workers.