Latest FromMarketing
![<i>Ben Young:</i> Are we really digital leaders?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Ben Young:</i> Are we really digital leaders?
It's the question often thrown about, how are we doing? Do we, as everyone asks, punch above our weight?
![Tough law to end displays of tobacco](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Tough law to end displays of tobacco
Tobacco products are to be hidden and anti-smoking officers will get powers to instantly fine shops under new Govt measures.
![Kiwi wine first in the world to spell out its carbon trail on label](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kiwi wine first in the world to spell out its carbon trail on label
A New Zealand wine company has become the first in the world to declare its carbon footprint for each glass.
![ASB launches ASB Institutional, drops CBA name](/pf/resources/images/placeholders/placeholder_l.png?d=793)
ASB launches ASB Institutional, drops CBA name
ASB is dropping the CBA name as it seeks to double its market share in the institutional and corporate banking sector.
![<i>Sean D'Souza</i>: Stories have the power to persuade](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Sean D'Souza</i>: Stories have the power to persuade
If you need to make a presentation to a client, which method is likely to dramatically improve your persuasion level - without even trying? Without a doubt, stories take first place.
![<i>Mark Irving:</i> Why a bit of TV is good for children](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.
![<i>Mark Irving: </i> When sport becomes a brand](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving: </i> When sport becomes a brand
Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.
![Good things take time, but always come to an end](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Good things take time, but always come to an end
The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.
![Consumer backlash kills off new logo](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Consumer backlash kills off new logo
If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.
![Tobacco firms deny internet marketing tactic](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Tobacco firms deny internet marketing tactic
Health organisations are alarmed at how the internet is being used to promote smoking.
![GST price hike warning for Fairfax](/pf/resources/images/placeholders/placeholder_l.png?d=793)
GST price hike warning for Fairfax
Fairfax Media has been issued a formal warning by the Commerce Commission after it claimed the GST rate hike was behind its Dominion Post cover price increase.
![<i>Mark Irving:</i> Maximise the message before advertising](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> Maximise the message before advertising
You can't just presume that people know or care about your company, let alone try and find out what they do.