Latest fromMarketing
Have they got a deal for you
Suddenly, grab-a-bargain websites are everywhere, with deep discounts on anything from burgers to overseas holidays.
Media: Fair Go deal diminishes brand
A deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.
Wins and losses in big-bang deals
It is no surprise that the most popular deals so far on the group-buying sites have been the cheapest ones.
Rugby World Cup: What we pay... and what we get back
All over New Zealand, local authorities are looking for ways to make the most of the tournament and its tourism opportunities.
Japanese blackouts push Kiwi solar lightcap sales
A local inventor who devised a solar powered lighted cap has started marketing to Japanese consumers, hit by power blackouts after last month's earthquake and tsunami.
<i>Sean D'Souza</i>: To keep them listening, just add variety
Put on some Bach, Beethoven or Chopin. And listen to the music. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Then at a normal volume once again.
<i>Debbie Mayo-Smith</i>: Old routine or new rewards - it's your choice
There's great comfort in sticking to your routine, isn't there? That doesn't just apply to what you order at restaurants or how you have your coffee. Most people also stick to their routine at work, doing what they've always done.
<i>Mark Irving:</i> A simple question can be a powerful tool
The best salespeople are those that ask questions and let the other person open up and talk.
<i>Sean D'Souza</i>: Apple shows the way to tempt buyers
Last year, Apple released a product. "This product is doomed to fail", said many experts. After all, the type of product had been introduced time and time again, and never succeeded.
ANZ, National Bank split inefficient, says chief exec
ANZ's chief executive Mike Smith says operating two separate banks in New Zealand is inefficient.
<i>Inside Money :</i> As KiwiSavers holiday, Tower goes out to play
I haven't seen any research on the reasons why people are choosing to take some time off KiwiSaving but I reckon the answers would be obvious.
Travel contest breached rules, says commission
A radio competition which failed to adequately mention that winners would need to purchase overseas flights to claim their prizes has fallen foul of the Commerce Commission.
Air NZ's Rico teams up with Snoop Dogg
Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video.
<i>Sean D'Souza</i>: Building your business on words alone
Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.
NZ managed funds still rate poorly - Morningstar study
New Zealand continues to rate poorly for investors in managed funds, according to a global study conducted by investment research company Morningstar.
Rebuilding Christchurch business: Kaila Colbin - <i>Missing Link </i>
When presented with a world stage on which to share the tragedy of Christchurch, founder of social media consultancy Missing Link, Kaila Colbin, didn't hesitate.
<i>Debbie Mayo-Smith</i>: Using video - let me count the ways
In my last column I covered a few of the many features incorporated in the YouTube website. For example, the ability to edit videos, add captions and sort into playlists.
Marketing campaign starts for Whitcoulls stores
A marketing campaign has started to sell New Zealand's biggest book retailing chains, Whitcoulls, Borders New Zealand and Bennetts.
<i>Sean D'Souza</i>: Sell your product before it even exists
The movies do it. Sports events do it. So why on earth don't you pre-sell your product?
<i>Debbie Mayo-Smith</i>: YouTube - it's a tool, not just a toy
If you're a typical parent, I bet you're continually chiding your children for chewing up your home internet bandwidth allowance, watching videos on YouTube.
Tourist spending falls to 5-year low
Spending by tourists dropped to a five-year low in 2010, even as more people visited New Zealand, as the strong kiwi dollar sapped purchasing power.