
<i>Sean D'Souza</i>: Nudging customers to the next step
When you're writing an article, inserting the next step should be really simple.
When you're writing an article, inserting the next step should be really simple.
Local burger chain BurgerFuel says its first store will soon be opening in Iraq.
Big discounts on a lavish caviar brunch. A cooking and wine-pairing class at a knock-down price. Customised bouquets for Mother's Day from one of Manhattan's most exclusive florists.
Go with your gut feel a bit more ...
Negotiation - it's something you do every day, from dealing with the family or choosing a restaurant with your partner, to dealing with prospective clients and employers.
Suddenly, grab-a-bargain websites are everywhere, with deep discounts on anything from burgers to overseas holidays.
All over New Zealand, local authorities are looking for ways to make the most of the tournament and its tourism opportunities.
A local inventor who devised a solar powered lighted cap has started marketing to Japanese consumers, hit by power blackouts after last month's earthquake and tsunami.
Put on some Bach, Beethoven or Chopin. And listen to the music. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Then at a normal volume once again.
There's great comfort in sticking to your routine, isn't there? That doesn't just apply to what you order at restaurants or how you have your coffee. Most people also stick to their routine at work, doing what they've always done.
The best salespeople are those that ask questions and let the other person open up and talk.
ANZ's chief executive Mike Smith says operating two separate banks in New Zealand is inefficient.
I haven't seen any research on the reasons why people are choosing to take some time off KiwiSaving but I reckon the answers would be obvious.
A radio competition which failed to adequately mention that winners would need to purchase overseas flights to claim their prizes has fallen foul of the Commerce Commission.
Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video.
Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.
New Zealand continues to rate poorly for investors in managed funds, according to a global study conducted by investment research company Morningstar.
When presented with a world stage on which to share the tragedy of Christchurch, founder of social media consultancy Missing Link, Kaila Colbin, didn't hesitate.