
Party's all over for adidas
Adidas tries to turn around its PR disaster, by allowing online sales of cheaper jerseys to resume and cancelling a glitzy party.
Adidas tries to turn around its PR disaster, by allowing online sales of cheaper jerseys to resume and cancelling a glitzy party.
Marketing consultant Graham McGregor explains why added value is a great strategy to increase sales and profits.
Hell Pizza's mass condom drop may have spawned more than just a few angry customers.
A beer ad which featured the F swear-word was likely to cause serious or widespread offence, the ASA has ruled.
Where do you find great marketing ideas?
An artificial joint touted as the best on the market has turned into an international medical disaster. The Weekend Herald investigates why no one here saw it coming.
The latest in a series of Air NZ promotional videos featuring US celebrities and the Jim Henson Company-created puppet Rico, has been released.
Marketing consultant Graham McGregor explains how to use POV to increase your sales.
How is the recruitment industry using social media?
The marketing guru behind controvesial new Act Party adverts has quit after he attacked "white cowards".
Why you should use QR codes for your business...
The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.