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Go-getter reaches for stars with new project
Kiwi tech entrepreneur Derek Handley on his latest venture into mobile advertising.
100% Pure Eww... is the Aussie response
NZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.
NZ on Air report points to lax oversight
A report into NZ on Air's music funding has recommnded more audits and more stringent checks before funding is granted.
New YMCA boss looks to leave Village People image behind
The YMCA may be associated with the Village People and dusty old gyms - but that's something its new Auckland chief executive is planning to change.
<i>Mark Irving :</i> My time in advertising
Often people I meet seem genuinely curious about what it's like to work in the advertising industry.
RWC Maori designers strike deal with French store
A Maori design network vying for a slice of the $1.5b tourism spend projected during this year's Rugby World Cup, has struck a deal with an international retailer to pitch its product to the world stage.
Supermarket discounts 'a race to the bottom'
An industry insider says rising costs facing local food suppliers could force many to shift manufacturing abroad to stay competitive.
Slingshot's hard-sell tactics cause elderly alarm
Phone and internet company Slingshot has overhauled its cold-calling approach.
<i>Inside Money:</i> Christmas smells, oh Christmas smells
I'm not the only one who's wondered what The Warehouse smells of.
Far North 'rubbish' ads provoke and delight
A shirtless Far North Mayor Wayne Brown with a body that looks suspiciously like Dan Carter's. The Mona Lisa in a judge's wig and a bikini.
<i>Debbie Mayo-Smith</i>: Take a few lessons from a customer
All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.
Beer ad hard to swallow
An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.
<i>Sean D'Souza</i>: Lead the way from attraction to conversion
Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion?
Commerce Commission probe into 'Credit Sails' bond sales
The Commerce Commission says it's investigating the sale of "Credit Sails" bonds, which crashed during the global financial crisis.
<i>Deborah Hill Cone</i>: Keep your distance, Mr Banker
I don't want a friend - just a bank that knows its place.
<i>Mark Irving :</i> It's got to be relevant to get in the door
In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.
<i>Sean D'Souza</i>: Getting the payoff from consultancy
How do you avoid "unpaid consulting"?