ANZ's chief executive Mike Smith says operating two separate banks in New Zealand is inefficient.

I haven't seen any research on the reasons why people are choosing to take some time off KiwiSaving but I reckon the answers would be obvious.

A radio competition which failed to adequately mention that winners would need to purchase overseas flights to claim their prizes has fallen foul of the Commerce Commission.

Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video.

Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.

In my last column I covered a few of the many features incorporated in the YouTube website. For example, the ability to edit videos, add captions and sort into playlists.

A marketing campaign has started to sell New Zealand's biggest book retailing chains, Whitcoulls, Borders New Zealand and Bennetts.

The movies do it. Sports events do it. So why on earth don't you pre-sell your product?

If you're a typical parent, I bet you're continually chiding your children for chewing up your home internet bandwidth allowance, watching videos on YouTube.

Spending by tourists dropped to a five-year low in 2010, even as more people visited New Zealand, as the strong kiwi dollar sapped purchasing power.

Twas the night before the presentation. Fear filled the room.

One of the things I enjoy about advertising is that much of the work involves simplification. It kind of goes against the grain in this fast paced and often complicated world.

You have a finite supply of customers. It makes sense to keep the ones you have.

DB Breweries has been ordered to withdraw TV and online ads from its current campaign featuring Arnold Nordmeyer's infamous late-1950s "Black Budget" and the company's DB Export Beer.

A radio promotion offering the chance to win a 'hot' wife from Ukraine has offended New Zealand immigrants from the eastern European country.

A Facebook group aiming stop a controversial "win a wife" radio competition is asking companies to pull advertising from the station.

Both Huljich and Fidelity have recently made significant changes to their KiwiSaver businesses that point to a slowdown dead ahead.

Rachel Hunter's modelling career kicked off in one of Tip Top's ads when she was just 15. It was the mid-1980s and a Trumpet cost 95c.