Marketing consultant Graham McGregor talks about how why you need to sell your “special way of doing business”

In an exclusive interview, the book and stationery chain's new owners tell Karyn Scherer about their plans for one of the best-known names in NZ retailing.

Remember screaming downhill on the luge, sliding down the black hole, or soaking in the mud at Polynesian Spa?

Air New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.

Only if your target market is a young woman or you like having conversations with an empty room...

Create a big bold statement for your business ..

Australasian tween clothing chain Supre is under fire after running ads featuring a young topless model.

Coca-Cola has been pulled up by health authorities for the way it recalled flavoured water that made 11 people sick.

Marketing consultant Graham McGregor on how to find new sales opportunities for your business...

It has been several months since I wrote about customer service. However, I had such a bad experience recently that it's prompted me to write again.

Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.