When presented with a world stage on which to share the tragedy of Christchurch, founder of social media consultancy Missing Link, Kaila Colbin, didn't hesitate.

In my last column I covered a few of the many features incorporated in the YouTube website. For example, the ability to edit videos, add captions and sort into playlists.

A marketing campaign has started to sell New Zealand's biggest book retailing chains, Whitcoulls, Borders New Zealand and Bennetts.

The movies do it. Sports events do it. So why on earth don't you pre-sell your product?

If you're a typical parent, I bet you're continually chiding your children for chewing up your home internet bandwidth allowance, watching videos on YouTube.

Spending by tourists dropped to a five-year low in 2010, even as more people visited New Zealand, as the strong kiwi dollar sapped purchasing power.

Twas the night before the presentation. Fear filled the room.

A radio station's controversial 'win a wife' competition is going ahead - with a tongue-in-cheek name change - despite allegations it devalues marriage and violates human dignity.

One of the things I enjoy about advertising is that much of the work involves simplification. It kind of goes against the grain in this fast paced and often complicated world.

You have a finite supply of customers. It makes sense to keep the ones you have.

DB Breweries has been ordered to withdraw TV and online ads from its current campaign featuring Arnold Nordmeyer's infamous late-1950s "Black Budget" and the company's DB Export Beer.

A radio promotion offering the chance to win a 'hot' wife from Ukraine has offended New Zealand immigrants from the eastern European country.

A Facebook group aiming stop a controversial "win a wife" radio competition is asking companies to pull advertising from the station.

Both Huljich and Fidelity have recently made significant changes to their KiwiSaver businesses that point to a slowdown dead ahead.

MediaWorks is under fire for a series of "sexualised" adverts - one of which features the words "backstabbing sl**".

Ever walked into a cold room on a chilly night?

Is a dream simply a goal without a timeframe?

Asian budget carriers are increasingly using social networks without resorting to print advertising, industry chiefs say.

You look at the testimonials on your website or brochure and see testimonials. The client looks at the testimonials and sees a mirror. Mirror, mirror on the wall, is this the right product or service for me?