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Graham McGregor: Using 'Added Value' in small business
Marketing consultant Graham McGregor explains why added value is a great strategy to increase sales and profits.
Free condoms weren't up to scratch
Hell Pizza's mass condom drop may have spawned more than just a few angry customers.
ASA condemns beer ad expletive
A beer ad which featured the F swear-word was likely to cause serious or widespread offence, the ASA has ruled.
Graham McGregor: Where do you find great marketing ideas?
Where do you find great marketing ideas?
Out to lunch: Looking at the hospitality sector
With 85,000 hungry Rugby World Cup fans set to arrive in New Zealand in a few weeks, Dionne Christian looks at the level of hospitality and whether we are truly being served.
All pain, no gain for hip patients
An artificial joint touted as the best on the market has turned into an international medical disaster. The Weekend Herald investigates why no one here saw it coming.
Air NZ debuts Hoff video
The latest in a series of Air NZ promotional videos featuring US celebrities and the Jim Henson Company-created puppet Rico, has been released.
Graham McGregor: Do you have high POV?
Marketing consultant Graham McGregor explains how to use POV to increase your sales.
Kate Ross: social media - recruitment's 'Way of the Future?'
How is the recruitment industry using social media?
Act ad man quits after blasting 'apartheid'
The marketing guru behind controvesial new Act Party adverts has quit after he attacked "white cowards".
Debbie Mayo-Smith: QR codes can be just the ticket
Why you should use QR codes for your business...
Graham McGregor: What problems do you solve?
The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.
Sir Peter Blake awards: Emerging leaders
Today the Weekend Herald salutes the winners of the annual Sir Peter Blake Leadership Awards.