Latest from Marketing

Global trend for specialised jobs

Recruitment expert says New Zealand's 'generalist' workers will have to adapt, writes Gill South.

$10,000 Samoan fine: Justice? Equal treatment? Yeah right.

Use two gadgets at once? Not well, you can't

Vodafone misled customers - again

Vodafone has been found guilty of misleading customers through false advertising, less than two months after it was fined over $400,000 for similar offending.

Graham McGregor: How to attract ideal new customers

Marketing consultant Graham McGregor on why 'Special Reports' work so well to attract ideal new customers.

Debbie Mayo-Smith: How you get a standing ovation

Want to know the key to greater business success? Put their shoes on.

Party ban for stars before Oscars

Graham McGregor: The Added Value Dripping Tap

Marketing consultant Graham McGregor on why an ‘added value dripping tap’ works so well to create sales.

World Cup breathes new life into wharf's Shed 10

Auckland's $174K logo to go

The frayed-A logo used to promote Auckland is being dumped and replaced with a new brand.

Former brothel touts for World Cup business

Media rivals mull scope for sharing NZ printing presses

Rival publishers APN and Fairfax are talking about sharing printing presses. Magazine publisher PMP is also believed to be part of the discussion.

Officials ready for Rugby World Cup ambush marketing

Many are still out of the LinkedIn loop

Graham McGregor: How to get positive media publicity

Anger over plan for Boobs on Bikes during RWC