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![<i>Mark Irving:</i> A simple question can be a powerful tool](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> A simple question can be a powerful tool
The best salespeople are those that ask questions and let the other person open up and talk.
![<i>Sean D'Souza</i>: Apple shows the way to tempt buyers](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Sean D'Souza</i>: Apple shows the way to tempt buyers
Last year, Apple released a product. "This product is doomed to fail", said many experts. After all, the type of product had been introduced time and time again, and never succeeded.
![ANZ, National Bank split inefficient, says chief exec](/pf/resources/images/placeholders/placeholder_l.png?d=793)
ANZ, National Bank split inefficient, says chief exec
ANZ's chief executive Mike Smith says operating two separate banks in New Zealand is inefficient.
![<i>Inside Money :</i> As KiwiSavers holiday, Tower goes out to play](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Inside Money :</i> As KiwiSavers holiday, Tower goes out to play
I haven't seen any research on the reasons why people are choosing to take some time off KiwiSaving but I reckon the answers would be obvious.
![<i>Sean D'Souza</i>: Building your business on words alone](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Sean D'Souza</i>: Building your business on words alone
Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.
![NZ managed funds still rate poorly - Morningstar study](/pf/resources/images/placeholders/placeholder_l.png?d=793)
NZ managed funds still rate poorly - Morningstar study
New Zealand continues to rate poorly for investors in managed funds, according to a global study conducted by investment research company Morningstar.
![Rebuilding Christchurch business: Kaila Colbin - <i>Missing Link </i>](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Rebuilding Christchurch business: Kaila Colbin - <i>Missing Link </i>
When presented with a world stage on which to share the tragedy of Christchurch, founder of social media consultancy Missing Link, Kaila Colbin, didn't hesitate.
![<i>Debbie Mayo-Smith</i>: Using video - let me count the ways](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Debbie Mayo-Smith</i>: Using video - let me count the ways
In my last column I covered a few of the many features incorporated in the YouTube website. For example, the ability to edit videos, add captions and sort into playlists.
![Marketing campaign starts for Whitcoulls stores](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Marketing campaign starts for Whitcoulls stores
A marketing campaign has started to sell New Zealand's biggest book retailing chains, Whitcoulls, Borders New Zealand and Bennetts.
![<i>Sean D'Souza</i>: Sell your product before it even exists](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Sean D'Souza</i>: Sell your product before it even exists
The movies do it. Sports events do it. So why on earth don't you pre-sell your product?
![Tourist spending falls to 5-year low](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Tourist spending falls to 5-year low
Spending by tourists dropped to a five-year low in 2010, even as more people visited New Zealand, as the strong kiwi dollar sapped purchasing power.
![Sean D'Souza: Structure key to successful presentation](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Sean D'Souza: Structure key to successful presentation
Twas the night before the presentation. Fear filled the room.
![Win a wife contest stays, with a name change](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Win a wife contest stays, with a name change
A radio station's controversial 'win a wife' competition is going ahead - with a tongue-in-cheek name change - despite allegations it devalues marriage and violates human dignity.
![<i>Mark Irving:</i> Keeping advertising simple](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Mark Irving:</i> Keeping advertising simple
One of the things I enjoy about advertising is that much of the work involves simplification. It kind of goes against the grain in this fast paced and often complicated world.
![Debbie Mayo-Smith: Feedback - an opportunity, not a threat](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Feedback - an opportunity, not a threat
You have a finite supply of customers. It makes sense to keep the ones you have.
![DB ordered to pull 'Black Budget' beer ads](/pf/resources/images/placeholders/placeholder_l.png?d=793)
DB ordered to pull 'Black Budget' beer ads
DB Breweries has been ordered to withdraw TV and online ads from its current campaign featuring Arnold Nordmeyer's infamous late-1950s "Black Budget" and the company's DB Export Beer.
![Ukrainians offended by 'win a wife' competition](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Ukrainians offended by 'win a wife' competition
A radio promotion offering the chance to win a 'hot' wife from Ukraine has offended New Zealand immigrants from the eastern European country.
![Companies asked to pull ads over 'Win a wife' competition](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Companies asked to pull ads over 'Win a wife' competition
A Facebook group aiming stop a controversial "win a wife" radio competition is asking companies to pull advertising from the station.