Marketing consultant Graham McGregor explains why added value is a great strategy to increase sales and profits.

Hell Pizza's mass condom drop may have spawned more than just a few angry customers.

A beer ad which featured the F swear-word was likely to cause serious or widespread offence, the ASA has ruled.

Where do you find great marketing ideas?

An artificial joint touted as the best on the market has turned into an international medical disaster. The Weekend Herald investigates why no one here saw it coming.

The latest in a series of Air NZ promotional videos featuring US celebrities and the Jim Henson Company-created puppet Rico, has been released.

Marketing consultant Graham McGregor explains how to use POV to increase your sales.

How is the recruitment industry using social media?

The marketing guru behind controvesial new Act Party adverts has quit after he attacked "white cowards".

The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.

Today the Weekend Herald salutes the winners of the annual Sir Peter Blake Leadership Awards.

Marketing consultant Graham McGregor talks about how why you need to sell your “special way of doing business”

In an exclusive interview, the book and stationery chain's new owners tell Karyn Scherer about their plans for one of the best-known names in NZ retailing.

Remember screaming downhill on the luge, sliding down the black hole, or soaking in the mud at Polynesian Spa?

Air New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.

Only if your target market is a young woman or you like having conversations with an empty room...

Create a big bold statement for your business ..