Vodafone says sorry after being fined $402,375 plus court costs for breaching the Fair Trading Act by misleading customers about the true cost of its mobile internet service. Their actions left at least one customer in tears...

Adidas tries to turn around its PR disaster, by allowing online sales of cheaper jerseys to resume and cancelling a glitzy party.

Marketing consultant Graham McGregor explains why added value is a great strategy to increase sales and profits.

Hell Pizza's mass condom drop may have spawned more than just a few angry customers.

Where do you find great marketing ideas?

With 85,000 hungry Rugby World Cup fans set to arrive in New Zealand in a few weeks, Dionne Christian looks at the level of hospitality and whether we are truly being served.

An artificial joint touted as the best on the market has turned into an international medical disaster. The Weekend Herald investigates why no one here saw it coming.

The latest in a series of Air NZ promotional videos featuring US celebrities and the Jim Henson Company-created puppet Rico, has been released.

Marketing consultant Graham McGregor explains how to use POV to increase your sales.

How is the recruitment industry using social media?

The marketing guru behind controvesial new Act Party adverts has quit after he attacked "white cowards".