Latest FromMarketing
![Graham McGregor: Do you have high POV?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Do you have high POV?
Marketing consultant Graham McGregor explains how to use POV to increase your sales.
![Kate Ross: social media - recruitment's 'Way of the Future?'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kate Ross: social media - recruitment's 'Way of the Future?'
How is the recruitment industry using social media?
![Act ad man quits after blasting 'apartheid'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Act ad man quits after blasting 'apartheid'
The marketing guru behind controvesial new Act Party adverts has quit after he attacked "white cowards".
![Debbie Mayo-Smith: QR codes can be just the ticket](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: QR codes can be just the ticket
Why you should use QR codes for your business...
![Graham McGregor: What problems do you solve?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: What problems do you solve?
The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.
![Graham McGregor: What's special about you?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: What's special about you?
Marketing consultant Graham McGregor talks about how why you need to sell your “special way of doing business”
![Whitcoulls - the next chapter](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Whitcoulls - the next chapter
In an exclusive interview, the book and stationery chain's new owners tell Karyn Scherer about their plans for one of the best-known names in NZ retailing.
![Aucklanders invited to see Rotorua - again](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Aucklanders invited to see Rotorua - again
Remember screaming downhill on the luge, sliding down the black hole, or soaking in the mud at Polynesian Spa?
![Air NZ brings the Hoff, Lohan on board](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Air NZ brings the Hoff, Lohan on board
Air New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.
![<i> Debbie Mayo-Smith:</i> Are Facebook business pages worth the effort?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i> Debbie Mayo-Smith:</i> Are Facebook business pages worth the effort?
Only if your target market is a young woman or you like having conversations with an empty room...
![<i>Graham McGregor:</i> What is your Big Bold Statement?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Graham McGregor:</i> What is your Big Bold Statement?
Create a big bold statement for your business ..
![Chainstore axes topless adverts](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Chainstore axes topless adverts
Australasian tween clothing chain Supre is under fire after running ads featuring a young topless model.
![<i>Shelley Bridgeman:</i> PR disaster as Countdown pulls out of 'Robin Hood partnership'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Shelley Bridgeman:</i> PR disaster as Countdown pulls out of 'Robin Hood partnership'
The high profile coverage of Countdown's withdrawal from the Red Cross breakfast programme is a public relations nightmare.
![<i>Graham McGregor:</i> How to book yourself solid...](/pf/resources/images/placeholders/placeholder_l.png?d=793)
<i>Graham McGregor:</i> How to book yourself solid...
How to get brand new clients and customers by doing three simple things each morning...