Vodafone has been found guilty of misleading customers through false advertising, less than two months after it was fined over $400,000 for similar offending.

Marketing consultant Graham McGregor on why 'Special Reports' work so well to attract ideal new customers.

Want to know the key to greater business success? Put their shoes on.

Marketing consultant Graham McGregor on why an ‘added value dripping tap’ works so well to create sales.

The appointment of marketing boss Jason Paris means the advertising business looks more likely to go to pitch.

Marketing consultant Graham McGregor explains the Ten Minute Marketing Formula.

The frayed-A logo used to promote Auckland is being dumped and replaced with a new brand.

Rival publishers APN and Fairfax are talking about sharing printing presses. Magazine publisher PMP is also believed to be part of the discussion.

'Tasteless' parade exploits women, Rugby World Cup and NZ, says city councillor.

Fashion designer Ingrid Starnes and her partner Simon Pound make a stylish team.

Marketing consultant Graham McGregor explains why it's so helpful to position yourself as an expert in your business.