Latest from Marketing
Graham McGregor: The power of 'high touch-low tech' marketing
Marketing consultant Graham McGregor on the value of using 'high touch-low tech' marketing.'
Debbie Mayo-Smith:Old leads - new rewards
As sure as the clock ticks, we get a phone call every four or five months. He just says "Chimney Sweep".
Graham McGregor: Removing sales obstacles
Why removing even one sales obstacle can be a simple way to increase your sales.
Debbie Mayo-Smith: Prospecting is not evil
I can't understand NZ business reticence to pick up the phone...
Graham McGregor: Marketing lessons from a taxi driver
Marketing Consultant Graham McGregor on how you can pick up great marketing ideas in unlikely places.
Air NZ flyers forced to bid for seats
Air New Zealand is being accused of driving away its most loyal customers with a recent overhaul of its Airpoints rewards system.
Debbie Mayo-Smith: Using voicemail to grow business
I hate cold calling. Yet for many, it's essential.
Graham McGregor: The power of first and last impressions
Marketing consultant Graham McGregor on two key critical areas our customers judge us on.
Debbie Mayo-Smith: Dialling delivers dollars
Looking for ideas to bring in more revenue? Call your old clients.
Debbie Mayo-Smith: Persistency Pays. Heaps
Call it what you will. Persistency. Tenacity. Stick to it-ness. Very few businesses do it - or do it well.
Inside Money: Is fixed income fixed?
The fixed income market is now opening up further to the retail mums and dads ...
Graham McGregor: Help your customers get what they really want
Marketing consultant Graham McGregor on why you should be a 'sales detective' and find out what your customers really want...
Inside Money: May you live in less interesting times
If the long-term cost of money is close to zero, what's the point in being a bond manager dealing in US government securities?
Graham McGregor: How to use stories to make more sales
Marketing consultant Graham McGregor on the power of stories to increase sales.
Inside Money: Chugging along: are charities too in-your-face?
Charity muggers or 'chuggers' are hustling for guilt money on street corners throughout New Zealand...