Graham McGregor: How to work less and sell more in 2012
Marketing consultant Graham McGregor on how to explode your sales and profits in 2012 without working harder...
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Graham McGregor: 'What will you change in 2012?'
Marketing consultant Graham McGregor on why changing your marketing approach could be a key to improving your sales and profits.
Graham McGregor: Three important things at year's end
Marketing consultant Graham McGregor on three important things to do at the end of any year.
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Ten-year plan aims to double value of Auckland tourism
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Campaign launched to bring tourists back to Bay of Plenty
A new tourism campaign to bring people back to the Bay of Plenty, after the stranding of the Rena, is being planned.
Graham McGregor: Leapfrog marketing
Marketing consultant Graham McGregor on why 'Leap Frog Marketing' is worth considering.
Debbie Mayo-Smith: Refocus for pleasure and profit
Wouldn't it be nice to spend more quality time with the family rather than doing chores?
Air NZ kills off controversial puppet Rico (+video)
Rico, Air New Zealand's controversial puppet, has been killed off by Air New Zealand's advertising team.
Graham McGregor: The power of other people's networks
The power of using other people's networks in your marketing...
Qantas Twitter fiasco: 'Getting from A to B without being grounded'
A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry...
Graham McGregor: Creating customers for life
Marketing consultant Graham McGregor on how to create life-time customers and clients for your business.
Graham McGregor: Smile marketing
Marketing consultant Graham McGregor on why 'Smile Marketing' is worth testing in any business.
Graham McGregor : The mental side of selling
Why do some people do remarkably well in selling while others fail miserably?
Graham McGregor: The power of focus
Marketing consultant Graham McGregor on why focusing on one thing could be helpful in your business.
Debbie Mayo-Smith: Eight great email marketing strategies
I want to send you my email marketing material. I don't care where you live, how old you are, what company you work for or what your interests are. I just wanna sell, sell, sell to you ...
Debbie Mayo-Smith: Lesson to learn from 200 men in drag
A marketing lesson learnt at Ayers Rock.
Graham McGregor: How many fishing lines do you use to make sales?
Marketing consultant Graham McGregor on how adding new fishing lines could help make more sales in your business.