Latest from Marketing

Inside Money: Why life is too complicated

In theory buying life insurance should be a simple business...

We 'like' those lollies

Expert comment: Franchize Consultants NZ

Win Robinson, managing director of Franchize Consultants NZ talks about the risks and rewards of franchising.

Online ad spending sees 14 per cent growth

Online advertising spending for the first quarter of 2012 is up $11 million from the same time last year, according to an IAP survey.

Small Business: Pets in the City - time to franchise?

Founders of upmarket pet hotel and day spa, Pets in the City, Rob and Carole Ellis, on why they are about to franchise their business.

Where everyone forgets a bargain

Paying it forward - free coffee for fair trade

Harley bikes a hit with Kiwi women

Harley-Davidson has doubled sales to kiwi women in the past three years even as the nation's overall market for big bikes has shrunk.

Graham McGregor: Making your business 'super referable'

There are dozens of simple strategies you can use to make your business 'super-referable'.

Govt launches privatisation site for newbie investors

Bar's scantily clad pitch at Forsyth Barr Stadium

Graham McGregor: Loyalty Ladder marketing

Marketing Consultant Graham McGregor on why the loyalty ladder is such a useful concept in marketing.

Debbie Mayo-Smith: Online newsletters a good decision

Why putting together an online newsletter is a very good idea.

The business mentor: Sarah Trotman

Graham McGregor: Two ways to grow profits

Marketing consultant Graham McGregor on how to increase profits:

'Muppet hunt' set to put Goldman Sachs in clear

Debbie Mayo-Smith:Building relationships? What's on the wall in 2012

Should all cigarettes have plain packaging?

Prime Minister John Key has admitted that enforcing plain packaging on cigarette packets was not a "slam-dunk" policy due to the risk of legal challenges from tobacco giants