
Paul Thomas: The spy who came in for a cold one
The revelation that James Bond will drink beer in the upcoming movie Skyfall is a sobering sign of the times.
The revelation that James Bond will drink beer in the upcoming movie Skyfall is a sobering sign of the times.
Marketing consultant Graham McGregor on why it pays to try new ways to promote and market your business.
Marketing consultant Graham McGregor on the value of using 'high touch-low tech' marketing.'
As sure as the clock ticks, we get a phone call every four or five months. He just says "Chimney Sweep".
I can't understand NZ business reticence to pick up the phone...
Marketing Consultant Graham McGregor on how you can pick up great marketing ideas in unlikely places.
Air New Zealand is being accused of driving away its most loyal customers with a recent overhaul of its Airpoints rewards system.
I hate cold calling. Yet for many, it's essential.
Marketing consultant Graham McGregor on two key critical areas our customers judge us on.
Looking for ideas to bring in more revenue? Call your old clients.
Call it what you will. Persistency. Tenacity. Stick to it-ness. Very few businesses do it - or do it well.