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Debbie Mayo-Smith: Memorable means money

Graham McGregor: The power of speaking to groups

Kiwi cocktail company in sale talks with US liquor firm

Graham McGregor: Attracting new clients with helpful tips

Debbie Mayo-Smith: Targeting equals success

Kiwi entrepreneurs: In Google we trust

If it's potential customers you want, Google has a lot to offer. Four entrepreneurs talk about how the search giant has changed their business.

Switching into the black

Graham McGregor: Marketing that aims to persuade

Debbie Mayo-Smith: Mistakes sales people make

Graham McGregor: Creating new profits with email

Financial advisers fear new rules will kill marketing moves

Debbie Mayo-Smith: How to Task to propel your success

The Tasks/To Do function in your email program, or Smartphone is often totally ignored...

Graham McGregor: Lagniappe Marketing

A little unexpected extra can be a great marketing strategy.

Debbie Mayo-Smith: Best Email Tip. Ever

Graham McGregor: Increase sales with the 30/10 formula

A little practice in the right areas can quickly boost your sales results.

Debbie Mayo-Smith: Email tricks - save two working weeks a year

Mobile advertising spend expected to rise

Smartphones now make up 30 per cent of all handsets in New Zealand and a jump in mobile advertising should soon follow, says an advertising business organisation.

Small Business: Melba Group

From small beginnings in Auckland's Vulcan Lane, the Melba name really took off in 2006...