Latest FromMarketing
![Graham McGregor: Three important things at year's end](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Three important things at year's end
Marketing consultant Graham McGregor on three important things to do at the end of any year.
![Ten-year plan aims to double value of Auckland tourism](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Ten-year plan aims to double value of Auckland tourism
Strategy targets Australian and Asian travellers in bid to bring in $6 billion.
![Relevance, not love, key to bank marketing - Andy Lark](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Relevance, not love, key to bank marketing - Andy Lark
Ralph Norris' departure from Commonwealth Bank of Australia doesn't mean the bank will be cutting its Kiwi ties.
![Campaign launched to bring tourists back to Bay of Plenty](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Campaign launched to bring tourists back to Bay of Plenty
A new tourism campaign to bring people back to the Bay of Plenty, after the stranding of the Rena, is being planned.
![Debbie Mayo-Smith: Refocus for pleasure and profit](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Refocus for pleasure and profit
Wouldn't it be nice to spend more quality time with the family rather than doing chores?
![Air NZ kills off controversial puppet Rico (+video)](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Air NZ kills off controversial puppet Rico (+video)
Rico, Air New Zealand's controversial puppet, has been killed off by Air New Zealand's advertising team.
![Graham McGregor: The power of other people's networks](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: The power of other people's networks
The power of using other people's networks in your marketing...
![Qantas Twitter fiasco: 'Getting from A to B without being grounded'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Qantas Twitter fiasco: 'Getting from A to B without being grounded'
A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry...
![Graham McGregor : The mental side of selling](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor : The mental side of selling
Why do some people do remarkably well in selling while others fail miserably?
![Graham McGregor: The power of focus](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: The power of focus
Marketing consultant Graham McGregor on why focusing on one thing could be helpful in your business.
![Debbie Mayo-Smith: Eight great email marketing strategies](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Eight great email marketing strategies
I want to send you my email marketing material. I don't care where you live, how old you are, what company you work for or what your interests are. I just wanna sell, sell, sell to you ...
![Debbie Mayo-Smith: Lesson to learn from 200 men in drag](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Lesson to learn from 200 men in drag
A marketing lesson learnt at Ayers Rock.
![Graham McGregor: How many fishing lines do you use to make sales?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How many fishing lines do you use to make sales?
Marketing consultant Graham McGregor on how adding new fishing lines could help make more sales in your business.
![Rugby World Cup climax weekend brings $78m cash boost](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Rugby World Cup climax weekend brings $78m cash boost
The Rugby World Cup final weekend will generate $78.1 million for the regional economy as fans from France and across New Zealand descend on Auckland, says a new report.