Debbie Mayo-Smith: Dialling delivers dollars
Looking for ideas to bring in more revenue? Call your old clients.
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Debbie Mayo-Smith: Persistency Pays. Heaps
Call it what you will. Persistency. Tenacity. Stick to it-ness. Very few businesses do it - or do it well.
Inside Money: Is fixed income fixed?
The fixed income market is now opening up further to the retail mums and dads ...
Graham McGregor: Help your customers get what they really want
Marketing consultant Graham McGregor on why you should be a 'sales detective' and find out what your customers really want...
Inside Money: May you live in less interesting times
If the long-term cost of money is close to zero, what's the point in being a bond manager dealing in US government securities?
Graham McGregor: How to use stories to make more sales
Marketing consultant Graham McGregor on the power of stories to increase sales.
Inside Money: Chugging along: are charities too in-your-face?
Charity muggers or 'chuggers' are hustling for guilt money on street corners throughout New Zealand...
Graham McGregor: How to get appointments with high value clients and customers
Marketing consultant Graham McGregor on how to get appointments with high value clients and customers.
Inside Money: BNZ poised to enter KiwiSaver game
The last of the big banks is about to enter the KiwiSaver game with BNZ in the final stages of preparing its scheme for market.
Graham McGregor: Your most valuable marketing asset
Marketing consultant Graham McGregor on how to build your most valuable marketing asset.
Bikes bring more money than wood from Rotorua forest
The economic value of mountainbiking in Rotorua's Whakarewarewa Forest has been estimated at five times its annual timber revenue.
Graham McGregor: How to work less and sell more in 2012
Marketing consultant Graham McGregor on how to explode your sales and profits in 2012 without working harder...
Graham McGregor: 'What will you change in 2012?'
Marketing consultant Graham McGregor on why changing your marketing approach could be a key to improving your sales and profits.
Graham McGregor: Three important things at year's end
Marketing consultant Graham McGregor on three important things to do at the end of any year.