OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Can you afford to bake your bread?Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.04 Nov 07:13 PM
Banking and financeANZ betting on 'power of two'ANZ Bank sees no rush of customers to rivals with death of National brand.02 Nov 04:30 PM
BusinessCelebs’ sponsors get safety netFollowing a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.01 Nov 04:30 PM
New ZealandFor hire, for $25,000Anna Cudby is willing to become a human billboard for up to five months so she can repay a $25,000 student loan.29 Oct 04:30 PM
New ZealandParents an easy targetMarketers and merchandisers are getting better at exploiting the uniquely vulnerable creature that is the new parent.27 Oct 04:30 PM
Small BusinessUntangling the web for your businessMost customers go online to choose what they’ll buy. Why can’t they find many businesses there, asks Gill South.25 Oct 04:30 PM
Small BusinessRoad Warrior: Driving his businessIn the old days, the office drove the business. Diana Clement finds a businessman who’s driving his office.25 Oct 04:30 PM
AirlinesAir NZ's $29 late night flightsAir New Zealand is launching a new Night Rider service with every seat on the last flight of the day between Auckland and Wellington available for $29.19 Oct 01:29 AM
New ZealandCoast's controversial sloganThe sometimes wet West Coast is about to play on its reputation with a new $100,000 marketing slogan. Guess what it is?15 Oct 10:47 PM
KahuTreaty museum needs $10mWaitangi Trust launches fundraising drive because it receives no taxpayer money.15 Oct 04:30 PM
BDBDBanking and financeRaunchy Moa prospectus ads a 'first'Moa beer has used paid advertising in its prospectus - and the inclusion of certain ads and photos is raising some eyebrows.11 Oct 10:45 PM
New ZealandSupport for plain packetsUniversity of Otago researchers say the public support the plain packaging of tobacco - but the industry says the research proves little about real smoker behaviour.10 Oct 08:33 PM
Media and marketingSheep and haka on blacklistForeign television shows are to be steered away from filming sheep and Maori culture after complaints from tourism bosses it's a negative image.09 Oct 04:30 PM
OpinionCan an Aussie company do a good job selling NZ's image?A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a largely Australian design agency - Principals. Send us Your Views.08 Oct 08:11 PM
TourismAussies hired to sell NZA contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a mostly Australian design agency.08 Oct 04:30 PM
