Win Robinson, managing director of Franchize Consultants NZ talks about the risks and rewards of franchising.

Online advertising spending for the first quarter of 2012 is up $11 million from the same time last year, according to an IAP survey.

Founders of upmarket pet hotel and day spa, Pets in the City, Rob and Carole Ellis, on why they are about to franchise their business.

Harley-Davidson has doubled sales to kiwi women in the past three years even as the nation's overall market for big bikes has shrunk.

There are dozens of simple strategies you can use to make your business 'super-referable'.

Marketing consultant Graham McGregor on why using a marketing mentor can be helpful.

You think you're doing a great job. They think you're slack. This misconception can lead to ill-will on both sides.

Our aim for DirtyMan is simple. We want to shake up the blokes skincare category in grocery.

Marketing Consultant Graham McGregor on why the loyalty ladder is such a useful concept in marketing.

Marketing consultant Graham McGregor on how to increase profits:

Prime Minister John Key has admitted that enforcing plain packaging on cigarette packets was not a "slam-dunk" policy due to the risk of legal challenges from tobacco giants

Marketing Consultant Graham McGregor on the value of looking for a 'better way' to improve your sales and profits.

You wouldn't think having an automobile accident can be a stress free pleasure.

Marketing Consultant Graham McGregor on the big impact of doing small things.