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Graham McGregor: Using a marketing mentor
Marketing consultant Graham McGregor on why using a marketing mentor can be helpful.
Debbie Mayo-Smith: Two freasy tech shortcuts
You think you're doing a great job. They think you're slack. This misconception can lead to ill-will on both sides.
The Business Pitch: Mike Orange, DirtyMan skincare
Our aim for DirtyMan is simple. We want to shake up the blokes skincare category in grocery.
Graham McGregor: Loyalty Ladder marketing
Marketing Consultant Graham McGregor on why the loyalty ladder is such a useful concept in marketing.
Debbie Mayo-Smith: Online newsletters a good decision
Why putting together an online newsletter is a very good idea.
Graham McGregor: Two ways to grow profits
Marketing consultant Graham McGregor on how to increase profits:
Should all cigarettes have plain packaging?
Prime Minister John Key has admitted that enforcing plain packaging on cigarette packets was not a "slam-dunk" policy due to the risk of legal challenges from tobacco giants
Graham McGregor: Looking for a better way
Marketing Consultant Graham McGregor on the value of looking for a 'better way' to improve your sales and profits.
Debbie Mayo-Smith: Customer service lessons from a fender bender
You wouldn't think having an automobile accident can be a stress free pleasure.
Graham McGregor: The big impact of doing small things
Marketing Consultant Graham McGregor on the big impact of doing small things.
Paul Thomas: The spy who came in for a cold one
The revelation that James Bond will drink beer in the upcoming movie Skyfall is a sobering sign of the times.
Graham McGregor: The profit power of direct response radio
Marketing consultant Graham McGregor on why it pays to try new ways to promote and market your business.
Graham McGregor: What's your irresistible marketing magnet?
Marketing consultant Graham McGregor on how to get ideal clients and customers coming to you.