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Graham McGregor: The big impact of doing small things
Marketing Consultant Graham McGregor on the big impact of doing small things.
Paul Thomas: The spy who came in for a cold one
The revelation that James Bond will drink beer in the upcoming movie Skyfall is a sobering sign of the times.
Graham McGregor: The profit power of direct response radio
Marketing consultant Graham McGregor on why it pays to try new ways to promote and market your business.
Graham McGregor: What's your irresistible marketing magnet?
Marketing consultant Graham McGregor on how to get ideal clients and customers coming to you.
Graham McGregor: The power of 'high touch-low tech' marketing
Marketing consultant Graham McGregor on the value of using 'high touch-low tech' marketing.'
Debbie Mayo-Smith:Old leads - new rewards
As sure as the clock ticks, we get a phone call every four or five months. He just says "Chimney Sweep".
Graham McGregor: Removing sales obstacles
Why removing even one sales obstacle can be a simple way to increase your sales.
Debbie Mayo-Smith: Prospecting is not evil
I can't understand NZ business reticence to pick up the phone...
Graham McGregor: Marketing lessons from a taxi driver
Marketing Consultant Graham McGregor on how you can pick up great marketing ideas in unlikely places.
Air NZ flyers forced to bid for seats
Air New Zealand is being accused of driving away its most loyal customers with a recent overhaul of its Airpoints rewards system.
Debbie Mayo-Smith: Using voicemail to grow business
I hate cold calling. Yet for many, it's essential.
Graham McGregor: The power of first and last impressions
Marketing consultant Graham McGregor on two key critical areas our customers judge us on.