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Graham McGregor: My biggest marketing mistake
When I look back on 35 years in business, there is one marketing mistake that I wish I had fixed a lot faster.
Kiwi entrepreneurs: In Google we trust
If it's potential customers you want, Google has a lot to offer. Four entrepreneurs talk about how the search giant has changed their business.
Shelley Bridgeman: Tui billboards are hilarious! Yeah right.
Tui's efforts to belittle boutique sectors of society leave little to laugh about.
Debbie Mayo-Smith: How to Task to propel your success
The Tasks/To Do function in your email program, or Smartphone is often totally ignored...
Graham McGregor: Lagniappe Marketing
A little unexpected extra can be a great marketing strategy.
Graham McGregor: Increase sales with the 30/10 formula
A little practice in the right areas can quickly boost your sales results.
Mobile advertising spend expected to rise
Smartphones now make up 30 per cent of all handsets in New Zealand and a jump in mobile advertising should soon follow, says an advertising business organisation.
Small Business: Melba Group
From small beginnings in Auckland's Vulcan Lane, the Melba name really took off in 2006...
SMEs offered free websites for 12 months
MYOB and Westpac Banking are looking to get 10,000 local businesses online by offering free websites for the next year.
Cash-strapped NZRU re-signs five All Black sponsors
The New Zealand Rugby Union has re-signed five sponsors for the All Blacks as it strives to balance the books next year.
Door-knock, telemarketing sales laws change
Decades-old laws covering door to door sales laws are set to change later this year.
Graham McGregor: Turning lemons into lemonade
Graham McGregor talks about how to turn unexpected set backs into golden opportunities.