Latest from Marketing
Plain smoke packets get go-ahead
New Zealand has become the second country in the world to approve plain cigarette packets.
NZ to introduce plain packaging
The Government is expecting legal challenges over plain cigarette packaging and has warned they could cost taxpayers up to $6 million.
Plain packaging for cigarettes a legal minefield
Prime Minister John Key says he is expecting legal challenges if the Government goes ahead with a plan to introduce plain packaging for cigarettes.
British actor Blessed to front new ASB ads
British actor Brian Blessed has been picked as the new look of the ASB Bank.
Small business: Mike Cooper - challenger brands
New Zealand businesses need to be more ambitious in expanding their brands overseas and should adopt challenger thinking to get there, said Mike Cooper, Global CEO of media agency, PHD visiting New Zealand this week.
Seller beware - smart customers have changed the rules
Better-informed customers have changed the rules of the sales game argues a new book on the part of persuasion argues..
Debbie Mayo-Smith: What happens when they walk through your door?
How much money does a business spend trying to get customers? Trying to get people to cross their threshold? When that happens - why ignore them?
Small business: Jeremy Moon - starting Icebreaker
Icebreaker founder Jeremy Moon talks about starting a brand from scratch.
Graham McGregor: The value of 'good enough' marketing
Many years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'
Tim Morris: Get basics right
A company is like an iceberg - 90 per cent of it is underwater. The bit jutting above is the brand, the visual surface of the company.
Small business: Brand experts rework their firm
It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.
Copper leaching into Milford Sound
Tourist boats in the pristine Milford Sound are contributing to a copper concentration so high it could kill 20 per cent of marine life in the port area.
Let's unite to challenge fat mantra
Part of Coca-Cola's business strategy is to build brand loyalty and trust in a highly publicised and philanthropic manner - and to a captive audience, writes Darren Powell.
Rebranding of mineral water brings strong growth
Kiwis have been imbibing it since 1987, but the boss of Kiwi herbal mineral water brand Ch'i says the firm still has plenty of scope for growth.
Govt ignores advice on green brand
The Government has been accused of going against its own advice over backing New Zealand's clean, green brand with better environmental monitoring