Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.

How can you more effectively manage your busy day?

It's taken a couple of years of tough negotiations, but local brewing giant Lion has secured a distribution deal that will see its Steinlager Pure beer brand sold in 382 retail stores, bars and restaurants in Sweden.

Major breweries are battling for market share as the taste for "quality" beer takes hold in supermarkets and pubs. Geoff Cumming follows the consumer-led revolution.

Sales slow? Your business may need a new secret weapon to supercharge its sales. Diana Clement looks at how some businesses do it.

Social media use among New Zealand business owners has fallen over the past year, with only 20 per cent maintaining some form of profile.

Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.

ANZ Bank sees no rush of customers to rivals with death of National brand.

Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.