Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

ANZ Bank sees no rush of customers to rivals with death of National brand.

Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.

Anna Cudby is willing to become a human billboard for up to five months so she can repay a $25,000 student loan.

In the old days, the office drove the business. Diana Clement finds a businessman who’s driving his office.

Air New Zealand is launching a new Night Rider service with every seat on the last flight of the day between Auckland and Wellington available for $29.

The sometimes wet West Coast is about to play on its reputation with a new $100,000 marketing slogan. Guess what it is?

Waitangi Trust launches fundraising drive because it receives no taxpayer money.

Moa beer has used paid advertising in its prospectus - and the inclusion of certain ads and photos is raising some eyebrows.