Social media use among New Zealand business owners has fallen over the past year, with only 20 per cent maintaining some form of profile.

Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.

ANZ Bank sees no rush of customers to rivals with death of National brand.

Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.

Marketers and merchandisers are getting better at exploiting the uniquely vulnerable creature that is the new parent.

Most customers go online to choose what they’ll buy. Why can’t they find many businesses there, asks Gill South.

In the old days, the office drove the business. Diana Clement finds a businessman who’s driving his office.

Air New Zealand is launching a new Night Rider service with every seat on the last flight of the day between Auckland and Wellington available for $29.

The sometimes wet West Coast is about to play on its reputation with a new $100,000 marketing slogan. Guess what it is?