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Media: And here is the phony news
Television New Zealand is to run more phony news stories under its The Extra Mile advertorial brand next year, writes John Drinnan.
Air NZ's quick benefits from Hobbit
Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.
Debbie Mayo-Smith: Five time management slip-ups
How can you more effectively manage your busy day?
Steinlager pours into Sweden
It's taken a couple of years of tough negotiations, but local brewing giant Lion has secured a distribution deal that will see its Steinlager Pure beer brand sold in 382 retail stores, bars and restaurants in Sweden.
Taste the difference
Major breweries are battling for market share as the taste for "quality" beer takes hold in supermarkets and pubs. Geoff Cumming follows the consumer-led revolution.
Networks to turn down loud ads
All New Zealand television networks are toning down their shouting commercials in response to viewer complaints, with TVNZ adopting the new standards from Sunday.
Supercharge your sales
Sales slow? Your business may need a new secret weapon to supercharge its sales. Diana Clement looks at how some businesses do it.
NZ businesses retreat from social media
Social media use among New Zealand business owners has fallen over the past year, with only 20 per cent maintaining some form of profile.
It all ads up - tips to make your advertising pay off
It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.
Debbie Mayo-Smith: Can you afford to bake your bread?
Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.
ANZ betting on 'power of two'
ANZ Bank sees no rush of customers to rivals with death of National brand.
Celebs’ sponsors get safety net
Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.