Major breweries are battling for market share as the taste for "quality" beer takes hold in supermarkets and pubs. Geoff Cumming follows the consumer-led revolution.

All New Zealand television networks are toning down their shouting commercials in response to viewer complaints, with TVNZ adopting the new standards from Sunday.

Sales slow? Your business may need a new secret weapon to supercharge its sales. Diana Clement looks at how some businesses do it.

Social media use among New Zealand business owners has fallen over the past year, with only 20 per cent maintaining some form of profile.

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.

Anna Cudby is willing to become a human billboard for up to five months so she can repay a $25,000 student loan.

Marketers and merchandisers are getting better at exploiting the uniquely vulnerable creature that is the new parent.

Most customers go online to choose what they’ll buy. Why can’t they find many businesses there, asks Gill South.

In the old days, the office drove the business. Diana Clement finds a businessman who’s driving his office.