
Stock Takes: Green light
Looks like details of the long-awaited Mighty River Power float are set to be released on Monday with the Government raring to go after receiving the all clear from the Supreme Court.
Looks like details of the long-awaited Mighty River Power float are set to be released on Monday with the Government raring to go after receiving the all clear from the Supreme Court.
Staff at women's clothing retailer Suzanne Grae are blaming the fashion brand's failure to gain traction in New Zealand on insufficient marketing and poorly performing stores in the big cities.
Espressoworkz sells automatic espresso machines and coffee beans to offices. It owns NZ roasted coffee range Eden Coffee plus has strong wholesale and retail business lines to compliment its office business.
New Zealand has become the second country in the world to approve plain cigarette packets.
The Government is expecting legal challenges over plain cigarette packaging and has warned they could cost taxpayers up to $6 million.
British actor Brian Blessed has been picked as the new look of the ASB Bank.
New Zealand businesses need to be more ambitious in expanding their brands overseas and should adopt challenger thinking to get there, said Mike Cooper, Global CEO of media agency, PHD visiting New Zealand this week.
Better-informed customers have changed the rules of the sales game argues a new book on the part of persuasion argues..
How much money does a business spend trying to get customers? Trying to get people to cross their threshold? When that happens - why ignore them?
Icebreaker founder Jeremy Moon talks about starting a brand from scratch.
Many years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'
A company is like an iceberg - 90 per cent of it is underwater. The bit jutting above is the brand, the visual surface of the company.
It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.
Tourist boats in the pristine Milford Sound are contributing to a copper concentration so high it could kill 20 per cent of marine life in the port area.