Latest from Marketing

Two-child China a boon for baby milk
The loosening of China's one-child policy is expected to provide a boost for New Zealand infant formula exporters.

Business insight: Struggling companies need to ask hard questions
You operate in an industry popularly perceived to be in decline - how do you keep going?

Gender stereotypes in ads
They said “men can eat yoghurt, as long as it’s thick and chunky and built to tame a man’s hunger”. The only trouble was the men didn’t believe it.

Ryanair boss in Twitter sexist chat storm
Put your chief executive live on a Twitter chat? Great idea - until he starts tweeting.

All Blacks beaten by chocolate
Forget Richie McCaw and Dan Carter - NZ's most adored brands are chocolate and ice cream.

China tourist rules tipped to boost spending
New rules in China could cut the number of tourists coming to New Zealand but those who do come should spend more.

Kiwi tech companies making marketing mistakes
New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.

Milk scare: 'PR drive needed'
Exporters say many Chinese consumers remain unaware that Fonterra's botulism scare was a false alarm.

Where there's muck there's brass and app
Spreading effluent on dairy farms is set to become a lot more high-tech thanks to smartphone-based technology now available for New Zealand farmers.

The sky's no limit
New online attractions booking site GoBook has big growth plans for New Zealand and is eyeing overseas visitors.

Big spenders target if NZ wins the Cup
Tourist groups would target luxury travellers overseas if New Zealand wins the America's Cup.

A2 gets ready to launch baby formula
The residual impact of Fonterra's botulism false alarm may prove beneficial for alternative milk firm A2 Corporation.

Google does sweetheart KitKat deal
Google has chosen a brand-name candy for its new Android version expected to launch soon: Kit Kat.

Botulism botch: Nutricia ponders action
Baby formula maker Nutricia says it still considering whether to take legal action over the Fonterra botulism scare.