Latest fromMarketing
Mayo-Smith: Speaking to your phone and other tidbits
Debbie Mayo-Smith knows as soon as her kids grow up, they'll make fun of her.
Beer ad 'an insult' to industry
A new craft beer by Lion has been banned by a retailer because its advertising material is "an insult to a great industry".
Stock Takes: Green light
Looks like details of the long-awaited Mighty River Power float are set to be released on Monday with the Government raring to go after receiving the all clear from the Supreme Court.
Aussie firm closing fashion stores
Staff at women's clothing retailer Suzanne Grae are blaming the fashion brand's failure to gain traction in New Zealand on insufficient marketing and poorly performing stores in the big cities.
Small business: Martin Howard - fund raising
Espressoworkz sells automatic espresso machines and coffee beans to offices. It owns NZ roasted coffee range Eden Coffee plus has strong wholesale and retail business lines to compliment its office business.
Plain smoke packets get go-ahead
New Zealand has become the second country in the world to approve plain cigarette packets.
NZ to introduce plain packaging
The Government is expecting legal challenges over plain cigarette packaging and has warned they could cost taxpayers up to $6 million.
Plain packaging for cigarettes a legal minefield
Prime Minister John Key says he is expecting legal challenges if the Government goes ahead with a plan to introduce plain packaging for cigarettes.
British actor Blessed to front new ASB ads
British actor Brian Blessed has been picked as the new look of the ASB Bank.
Small business: Mike Cooper - challenger brands
New Zealand businesses need to be more ambitious in expanding their brands overseas and should adopt challenger thinking to get there, said Mike Cooper, Global CEO of media agency, PHD visiting New Zealand this week.
Seller beware - smart customers have changed the rules
Better-informed customers have changed the rules of the sales game argues a new book on the part of persuasion argues..
Debbie Mayo-Smith: What happens when they walk through your door?
How much money does a business spend trying to get customers? Trying to get people to cross their threshold? When that happens - why ignore them?
Small business: Jeremy Moon - starting Icebreaker
Icebreaker founder Jeremy Moon talks about starting a brand from scratch.
Graham McGregor: The value of 'good enough' marketing
Many years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'
Small business: Brand experts rework their firm
It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.
Tim Morris: Get basics right
A company is like an iceberg - 90 per cent of it is underwater. The bit jutting above is the brand, the visual surface of the company.