Mike Cooper: Aggressive stance needed when challenging a big player
How do you get people to try a new food product that is up against a big player?
AdvertisementAdvertise with NZME.
Latest fromMarketing
Small business: Brand ambassadors - Scott Gardiner
MYOB New Zealand executive director, Scott Gardiner on establishing ambassadors for your brand instead of doing it all yourself.
Frizzell: $100,000 kicked for touch
Dick Frizzell believes he lost more than $100,000 as the official artist of the Rugby World Cup. He's not bitter, but says it's the worst investment decision he's made.
Jill Brinsdon: Most powerful brands work from the inside of a firm out
It's imperative for business owners to know what their brand is, rather than just what their business is.
Debbie Mayo-Smith: Brazen acts that destroy business
Expect the unexpected and plan for the potential loss of your technology
Fundraising with desktop ads
Kiwis have the chance to fundraise for charity by donating their computer screen space to be used for ads.
Sebastien Aymeric: Tobacco industry's plain packaging fight a lost cause
"Are tobacco companies entitled to the same protection offered by New Zealand law as any other business?" asks Sebastien Aymeric.
NZ push for anti-smoking ads
American-style attack ads that liken cigarettes to children's food treats spiked with shards of sharp glass are being promoted as an effective way to further reduce smoking in New Zealand.
Social media tapped for new lost pet service
A new New Zealand lost pet service is looking to tap into the power of social media.
$71m deal for council's North Shore HQ
A former Takapuna Grammar student, who migrated from Malaysia 12 years ago, has just completed one of this year's biggest commercial property deals.
Mad Butcher listing appeals to buyers' tastes - chief
Mad Butcher chief executive Michael Morton says investors' strong appetite for the company's back-door listing has not surprised him.
Graham McGregor: Problem-solving marketing
What common problems does my product or service solve for my customer?
John Drinnan: Maori funds for The GC
The decision on the show's funding will highlight how far public bodies are prepared to fund commercial content aimed to boost networks' bottom line, writes John Drinnan.