When it comes to the Chinese consumer, most people don't know what they're talking about.

China quarantines Westland Milk product after tests show levels exceed permissible limit.

Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.

Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".

Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.

Fonterra said it had been fined $900,000 following the conclusion of a review by Chinese authorities into the pricing of dairy products in the people's republic.

China will not tolerate another slip-up from Fonterra, with the dairy giant caught up in its third contamination scare there since 2008, says a marketing expert.

Tourism Holdings' United States operation is about to expand with the launch there of the Britz brand.

Branding countries is just as important as branding consumer products.

Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.

Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.

Rob Fyfe is stepping up his involvement with Icebreaker, with the former Air New Zealand CEO set to become the Kiwi outdoor clothing brand's executive chairman later this year.

Josef Roberts, founder burger chain BurgerFuel which uses local franchisee partners in international markets.