Airline wars: Air NZ launches 1 million Airpoints Dollars giveaway as competition heats up
The new promotion comes as the airline is set to announce a stunning financial turnaround.
The new promotion comes as the airline is set to announce a stunning financial turnaround.
OPINION: Women's sports coverage survey; A new 10-point action plan for ad industry.
Behemoth Brewery makes monetary policy mainstream.
CEO on the challenges of getting to the top.
Media musical chairs; Gossip king’s new business venture; RNZ inquiry update.
Opinion: The company was certain it made the right call. It was wrong.
The new plan will also focus on raising awareness of greenwashing.
The Council of Medical Colleges want to stop the advertisement of medicines.
Spending on Temu could hit $10b this year– a sum it took Amazon 12 years to hit.
Grocery startup Teddy says ChatGPT lets company compete with heavy hitters in food retail.
ANALYSIS: Big farewells, Listener paywall, advertising success secrets, f-word ruling.
Slick, false or misleading marketing claims are being used to sell vapes online.
There are a variety of slick and misleading ways the products are marketed.
Market Watch: Investors hit pause as rates rise higher. Video / NZ Herald
The dalliance with the merger has stagnated progress that could have been made.
OPINION: Racist connotations and a Kiwibank knock-off among the issues.
A marketing expert offers a view on what it takes for a rebrand to succeed.
It sounded like an enticing offer - but the statements had big problems, FMA says.
The world's most prestigious tennis tournament relies on Kiwis to bring history to life.
The bank is looking to stay in tune with cultural changes across NZ.
The line between creepy and useful is incredibly thin.
Only one brand lived up to its SPF50 label.
The adman's Three Waters strategy that the Government won't put a price on.
Consumer NZ is calling for tighter regulation of these products in New Zealand.
Websites really need to put the customer first.
There are worse places to be trapped, writes FCB boss Sébastien Desclée.
M&M's has unveiled a "progressive" overhaul of its iconic characters.
Marmite maker's sustainability drive is proving as divisive.
Such schemes are not illegal but NZ regulators are on alert.
Being a little patient can help you make better decisions, writes Duncan Shand.