Latest FromMarketing
![Spotlight on selling to our kids](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Spotlight on selling to our kids
Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.
![Maureen Case - the golden touch](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Maureen Case - the golden touch
Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.
![Rob Fyfe steps up to Icebreaker chair](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Rob Fyfe steps up to Icebreaker chair
Rob Fyfe is stepping up his involvement with Icebreaker, with the former Air New Zealand CEO set to become the Kiwi outdoor clothing brand's executive chairman later this year.
![China's top brands taking cues from West: expert](/pf/resources/images/placeholders/placeholder_l.png?d=793)
China's top brands taking cues from West: expert
Hong Kong-based adman Keith Smith has been in and out of China for 20 years. Nobody - Chinese or Westerners - would have guessed in the mid-1990s that the consumer and advertising market would explode the way it has, Smith says.
![Small business: Collaboration - Simon Pound](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Collaboration - Simon Pound
Simon Pound, director of Ingrid Starnes on holding a show together with fellow fashion label, twenty-seven names, at last year's New Zealand Fashion Week.
![Small business: Collaboration - Christine Sharma](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Collaboration - Christine Sharma
Christine Sharma, co-owner of De Vere Textiles which has the RUBY fashion brand, on the need for more collaboration in the NZ fashion industry.
![Small business: Collaborative marketing - Family of Twelve](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Collaborative marketing - Family of Twelve
William Hoare, chairman, of the Family of Twelve talks about the story behind the marketing partnership between 12 NZ wineries.
![Small business: Your business online - John Constable](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Your business online - John Constable
John Constable, of Constable Hurst Architects on collaborating with the Kingsland Business Society on a video about running a business in the area. He has created a hub for creative businesses at his building, 6 Kingsland Tce.
![Small business: Your business online - Christine Foley](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Your business online - Christine Foley
The Kingsland Business Community commissioned a film to help promote the inner Auckland area as a place to work and run a business.
![Small business: Business seminars - Mark Lowndes](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Business seminars - Mark Lowndes
Two law firms, Lowndes Associates of Auckland and Christchurch-based Malley & Co each talk about the workshops they run for clients.
![Small business: Business seminars - Richard Cheeseman](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Business seminars - Richard Cheeseman
Richard Cheeseman, managing director and co-founder of Lume, talks about his company's business seminars. Lume provides a virtual IT manager and help desk to ensure a company's IT and telecommunications meet their business goals.
![Small business: Business seminars - Kris Nygren](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Business seminars - Kris Nygren
Kris Nygren, CEO, Optimal Experience, the Auckland based usability consultancy on the point of running regular client seminars.
![Small business: Business seminars - Simon O'Shaughnessy](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: Business seminars - Simon O'Shaughnessy
Simon O'Shaughnessy, one of The Executive Connection’s Chairs, looks at the pros and cons of businesses hosting seminars as a way of developing contacts and clients.
![Graham McGregor: How to hire a rainmaker](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How to hire a rainmaker
Here are two ways to hire a rainmaker that could be worth testing in your own business ..
![Small business: PR tips for trade shows - Paul Blomfield](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Small business: PR tips for trade shows - Paul Blomfield
Paul Blomfield, PR expert for shows including MyBiz Expo, the Auckland Home Show and the Restaurant & Bar Show.
![Graham McGregor: Getting started with marketing](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Getting started with marketing
You can get started with highly profitable marketing activities that cost little or no money.
![Dita De Boni: Faithful falling out of love](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Dita De Boni: Faithful falling out of love
Abercrombie & Fitch's over-the-top branding is being shunned by the cool kids it creates clothing for/