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Gender stereotypes in ads
They said “men can eat yoghurt, as long as it’s thick and chunky and built to tame a man’s hunger”. The only trouble was the men didn’t believe it.
They said “men can eat yoghurt, as long as it’s thick and chunky and built to tame a man’s hunger”. The only trouble was the men didn’t believe it.
Put your chief executive live on a Twitter chat? Great idea - until he starts tweeting.
Forget Richie McCaw and Dan Carter - NZ's most adored brands are chocolate and ice cream.
New rules in China could cut the number of tourists coming to New Zealand but those who do come should spend more.
New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.
Spreading effluent on dairy farms is set to become a lot more high-tech thanks to smartphone-based technology now available for New Zealand farmers.
Exporters say many Chinese consumers remain unaware that Fonterra's botulism scare was a false alarm.
New online attractions booking site GoBook has big growth plans for New Zealand and is eyeing overseas visitors.
Tourist groups would target luxury travellers overseas if New Zealand wins the America's Cup.
The residual impact of Fonterra's botulism false alarm may prove beneficial for alternative milk firm A2 Corporation.
Google has chosen a brand-name candy for its new Android version expected to launch soon: Kit Kat.
New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.
When it comes to the Chinese consumer, most people don't know what they're talking about.
China quarantines Westland Milk product after tests show levels exceed permissible limit.
Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.
Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".
Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.
If you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.