The residual impact of Fonterra's botulism false alarm may prove beneficial for alternative milk firm A2 Corporation.

Google has chosen a brand-name candy for its new Android version expected to launch soon: Kit Kat.

Baby formula maker Nutricia says it still considering whether to take legal action over the Fonterra botulism scare.

New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.

When it comes to the Chinese consumer, most people don't know what they're talking about.

Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.

Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".

Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.

If you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.

The court cases, I submit, suggest that Telecom and Vodafone are both more inwardly focused on keeping their large contingent of lawyers in employment, writes Dita De Boni.

Fonterra said it had been fined $900,000 following the conclusion of a review by Chinese authorities into the pricing of dairy products in the people's republic.

China will not tolerate another slip-up from Fonterra, with the dairy giant caught up in its third contamination scare there since 2008, says a marketing expert.

Branding countries is just as important as branding consumer products.

Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.

Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.