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Chris de Freitas: Scare proves fragility of precious 'pure' brand
Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.
Nike commits cultural faux pas
Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".
Nutricia: We will bring back trust
Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.
Alessandro Demaio: Tricks and traps lurking in supermarket aisles
If you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.
Dita De Boni: Warring telcos need magic touch
The court cases, I submit, suggest that Telecom and Vodafone are both more inwardly focused on keeping their large contingent of lawyers in employment, writes Dita De Boni.
Fonterra fined for China price fixing
Fonterra said it had been fined $900,000 following the conclusion of a review by Chinese authorities into the pricing of dairy products in the people's republic.
Tourism Holdings gives US operations some gas
Tourism Holdings' United States operation is about to expand with the launch there of the Britz brand.
Gavin de Malmanche: Extra names will baffle tourists
Branding countries is just as important as branding consumer products.
Rob Fyfe steps up to Icebreaker chair
Rob Fyfe is stepping up his involvement with Icebreaker, with the former Air New Zealand CEO set to become the Kiwi outdoor clothing brand's executive chairman later this year.
Small business: Export markets - Josef Roberts
Josef Roberts, founder burger chain BurgerFuel which uses local franchisee partners in international markets.
China's top brands taking cues from West: expert
Hong Kong-based adman Keith Smith has been in and out of China for 20 years. Nobody - Chinese or Westerners - would have guessed in the mid-1990s that the consumer and advertising market would explode the way it has, Smith says.
Small business: Collaboration - Christine Sharma
Christine Sharma, co-owner of De Vere Textiles which has the RUBY fashion brand, on the need for more collaboration in the NZ fashion industry.
Small business: Collaboration - Simon Pound
Simon Pound, director of Ingrid Starnes on holding a show together with fellow fashion label, twenty-seven names, at last year's New Zealand Fashion Week.