Latest from Marketing

Mark Flowers: Growth driving polytechs hurt by dated public image

We face an interesting irony when it comes to applied tertiary education.

Cameron Brewer: Liquor policy leaves a sour taste

This policy, if adopted, will see cordons go up around the alcohol section of every supermarket early in the morning and late at night, writes Cameron Brewer.

Debbie Mayo-Smith: Did Steve Jobs ruin your business?

If you are involved in a business that has been effected by online shopping, the advice I gave to the pet store owners is equally relevant for you.

Running-shoe claims pulled after lawsuit

Kiwi experts are not surprised a manufacturer of toe-sock running shoes has revealed there is no scientific proof that wearing its product has added health benefits.

Hip-hop head with biz brain

When Kanye West was asked by Rolling Stone magazine to write a panegyric to Dr Dre, he had no fear of hyperbole.

Alibaba sites help Kiwis tap into China

Beckham, Prince George help sell luxury brands

Cultural icons like David Beckham and the Royal family help the UK's luxury brands outperform its global rivals in emerging markets, new research has found.

Door to door sales unlikely to slow after Genesis drops tactic

Genesis stops door to door sales

Kiwis sick of pesky salespeople knocking on their doors in the middle of dinner are in for some relief.

IT entrepreneur seeks 'right-hand' in NZ

Kiwi tech entrepreneur Derek Handley is on the hunt for a "right-hand" in New Zealand to manage investments and launch ventures.

Debbie Mayo-Smith: Does your persistence pay off?

Sending a newsletter - or any communication plan must be a long term view rather than a 'I'll try this once or twice to see if it works'.

The two sides of luxury

Aspirational brands rely on a high-low strategy. They price their main lines high for the super rich. But they hedge low on their entry-level diffusion lines.

Making the right links in boot camp

Graham McGregor: Your 'business success check list'

Backlash over silver fern ban on Twitter

Graham McGregor: Creating marketing partnerships

Silver fern ordered off Twitter

A Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.

Debbie Mayo-Smith: Proof content marketing works wonders

The second most important way to get new business is keeping and using a marketing database