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![Kiwi tech companies making marketing mistakes](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Kiwi tech companies making marketing mistakes
New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.
![Willy Leferink: 100% Pure little to do with who we are](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Willy Leferink: 100% Pure little to do with who we are
Wouldn't it be great if New Zealand was a brand just like a Mars Bar?
![Where there's muck there's brass and app](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Where there's muck there's brass and app
Spreading effluent on dairy farms is set to become a lot more high-tech thanks to smartphone-based technology now available for New Zealand farmers.
![Milk scare: 'PR drive needed'](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Milk scare: 'PR drive needed'
Exporters say many Chinese consumers remain unaware that Fonterra's botulism scare was a false alarm.
![Big spenders target if NZ wins the Cup](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Big spenders target if NZ wins the Cup
Tourist groups would target luxury travellers overseas if New Zealand wins the America's Cup.
![A2 gets ready to launch baby formula](/pf/resources/images/placeholders/placeholder_l.png?d=811)
A2 gets ready to launch baby formula
The residual impact of Fonterra's botulism false alarm may prove beneficial for alternative milk firm A2 Corporation.
![Google does sweetheart KitKat deal](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Google does sweetheart KitKat deal
Google has chosen a brand-name candy for its new Android version expected to launch soon: Kit Kat.
![Botulism botch: Nutricia ponders action](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Botulism botch: Nutricia ponders action
Baby formula maker Nutricia says it still considering whether to take legal action over the Fonterra botulism scare.
![Watchdog defends '100% Pure' claim](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Watchdog defends '100% Pure' claim
New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.
![Nathan Field: Fonterra can learn from Yum's woes](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Nathan Field: Fonterra can learn from Yum's woes
When it comes to the Chinese consumer, most people don't know what they're talking about.
![Chris de Freitas: Scare proves fragility of precious 'pure' brand](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Chris de Freitas: Scare proves fragility of precious 'pure' brand
Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.
![Nike commits cultural faux pas](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Nike commits cultural faux pas
Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".
![Nutricia: We will bring back trust](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Nutricia: We will bring back trust
Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.
![Alessandro Demaio: Tricks and traps lurking in supermarket aisles](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Alessandro Demaio: Tricks and traps lurking in supermarket aisles
If you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.
![Dita De Boni: Warring telcos need magic touch](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Dita De Boni: Warring telcos need magic touch
The court cases, I submit, suggest that Telecom and Vodafone are both more inwardly focused on keeping their large contingent of lawyers in employment, writes Dita De Boni.
![Fonterra fined for China price fixing](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Fonterra fined for China price fixing
Fonterra said it had been fined $900,000 following the conclusion of a review by Chinese authorities into the pricing of dairy products in the people's republic.
![Fonterra on notice in China](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Fonterra on notice in China
China will not tolerate another slip-up from Fonterra, with the dairy giant caught up in its third contamination scare there since 2008, says a marketing expert.
![Tourism Holdings gives US operations some gas](/pf/resources/images/placeholders/placeholder_l.png?d=811)
Tourism Holdings gives US operations some gas
Tourism Holdings' United States operation is about to expand with the launch there of the Britz brand.