Latest FromMarketing
![Shane Warne's new Moa brew](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Shane Warne's new Moa brew
Craft brewer Moa has gone into business with Australian cricket legend Shane Warne.
![Hobbit celebrations grow larger-than-life](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Hobbit celebrations grow larger-than-life
Hobbit fans eagerly awaiting the release of Sir Peter Jackson's second instalment of his film trilogy were treated to a few larger-than-life movie moments today.
![Hobbit: Planes, books and giant eagles](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Hobbit: Planes, books and giant eagles
Hobbit stars have unveiled a giant, NZ-themed pop-up book in Beverly Hills, a dragon has been revealed on an Air NZ plane and giant eagles have descended on Wellington.
![China law changes tourist mix](/pf/resources/images/placeholders/placeholder_l.png?d=793)
China law changes tourist mix
Signs of higher-spending visitors and longer trips after Chinese travel sellers told to offer better quality packages.
![Two-child China a boon for baby milk](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Two-child China a boon for baby milk
The loosening of China's one-child policy is expected to provide a boost for New Zealand infant formula exporters.
![Gender stereotypes in ads](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Gender stereotypes in ads
They said “men can eat yoghurt, as long as it’s thick and chunky and built to tame a man’s hunger”. The only trouble was the men didn’t believe it.
![Ryanair boss in Twitter sexist chat storm](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Ryanair boss in Twitter sexist chat storm
Put your chief executive live on a Twitter chat? Great idea - until he starts tweeting.
![All Blacks beaten by chocolate](/pf/resources/images/placeholders/placeholder_l.png?d=793)
All Blacks beaten by chocolate
Forget Richie McCaw and Dan Carter - NZ's most adored brands are chocolate and ice cream.
![China tourist rules tipped to boost spending](/pf/resources/images/placeholders/placeholder_l.png?d=793)
China tourist rules tipped to boost spending
New rules in China could cut the number of tourists coming to New Zealand but those who do come should spend more.
![Kiwi tech companies making marketing mistakes](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kiwi tech companies making marketing mistakes
New Zealand tech companies are taking an "inefficient spear-fishing approach" to marketing, says a new study.
![Willy Leferink: 100% Pure little to do with who we are](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Willy Leferink: 100% Pure little to do with who we are
Wouldn't it be great if New Zealand was a brand just like a Mars Bar?