Latest fromMarketing
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Debbie Mayo-Smith: Solving the smartphone switch pain
Just like the old adage that it takes money to make money, you have to invest time to save time – that meant allocating quiet periods to playing with my new phone.
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MPs consider law change to lower drink driving limit
MPs at a select committee are considering a law change that would lower the drink driving limit from 80mg of alcohol per 100ml of blood to 50mg.
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John Drinnan: Social media works - but it's getting risky
Companies are now getting good impact from social media but a marketing expert says that online discourse has become more volatile, writes John Drinnan.
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Kiwis' online spending shows no signs of slowing
New Zealanders spending habits are increasingly shifting to internet-based browsing and purchasing, according to new research.
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Anger at Kiwi's ad campaign
A Karen Walker ad campaign in which Kenyan fair trade workers wear her Chinese-made sunglasses has been criticised as "disingenuous" on social media.
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A2 sets sights on the USA
NZX-listed alternative dairy company A2 Corporation is gearing up to expand its fresh milk business to the United States.
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Bob Jones: Assume brace position - it's time for moral outrage
Whenever women complain at the sexual objectification of women, let them direct their protest at the culprits, namely women, writes Bob Jones.
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Debbie Mayo-Smith: Perfecting your pitch
You know how important it is to get that few word summary of what you do. Not only get it – but get it right.
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Why puppies sell you loo rolls
Have you ever wondered why the supermarket toilet paper aisle features more puppies and kittens than a pet shop?
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Nakedbus lose trademark case
The legal stoush between bus companies InterCity and Nakedbus over the use of the term 'intercity' has ended in the High Court.
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Debbie Mayo-Smith: Five steps to a multimillion dollar business
Five steps to building a business from scratch – without bank loans – in a down economy.
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Tobacco companies warned in debate
Tariana Turia has kicked off the parliamentary debate on plain packaging of cigarettes with a warning to tobacco companies not to meddle in NZ affairs.
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Couple welcome the gift of publicity
What do you give high-flying publicists who have everything on their wedding day?
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Luxury brands go all-out
With so much innovation in the field, this year will see a plethora of new and exciting services enter the luxury travel industry.
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Super Bowl ads: do they work?
Viewer survey shows that those costly commercials are quickly forgotten.
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Palestinian and proud in fizz factory
The Herald spoke to a Palestinian employee who says she's proud to work at the Sodastream factory at the centre of a fizz between Oxfam and a Hollywood star.
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Debbie Mayo-Smith: Travel and photos with your smartphone
If you have a smartphone you'll know about using it for phone, text, internet and email but how about when you're on holiday?
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Tim Hazledine: An economist's view of $100K contest
'It's like Lotto, only much better.'Tim Hazeldine looks at how big brewers are getting crafty when it comes to catching a bigger audience for their advertising.
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'Puppy Love' Super Bowl advert
Watch Budweiser's Super Bowl XLVIII commercial following the special friendship between the Clydesdales and a puppy.
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Kiwi drinks deal offers sales tonic
Beverage start-up Ti Tonics has partnered with the maker of Charlie's and Phoenix drinks in a distribution deal.