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Whittaker's wins 'Berry Forest' battle
Whittaker's has come out on top in the latest stoush between New Zealand's chocolate kings.
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IT entrepreneur seeks 'right-hand' in NZ
Kiwi tech entrepreneur Derek Handley is on the hunt for a "right-hand" in New Zealand to manage investments and launch ventures.
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Debbie Mayo-Smith: Does your persistence pay off?
Sending a newsletter - or any communication plan must be a long term view rather than a 'I'll try this once or twice to see if it works'.
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The two sides of luxury
Aspirational brands rely on a high-low strategy. They price their main lines high for the super rich. But they hedge low on their entry-level diffusion lines.
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Debbie Mayo-Smith: Proof content marketing works wonders
The second most important way to get new business is keeping and using a marketing database
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Peter Calder: Gracious guides 100% Pure gold
Masako Shinagawa has walked the Milford Track 188 times. I think. My eyes glazed over when she got to the "one hundred and eighty ..."
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Graham McGregor: The power of 'feel good' marketing
According to customer service expert Shep Hyken, April is 'International Customer Loyalty Month'
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Zespri plans Mideast push
Kiwifruit marketer Zespri is poised for a major push into the Middle East, including a relaunch in Saudi Arabia after a five-year absence.
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Choc giants battle over 'Berry Forest'
Confectionary giants Cadbury and Whittaker's are back in court tussling over the trademarking of the name of a block of chocolate.
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Small Business: Offshore distributors - Warren Adamson, Craggy Range
Warren Adamson is sales director for winery Craggy Range.
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Small Business: Right overseas distributor is vital
You have to kiss a lot of frogs before you find your prince, says Sharon-May McCrostie, on the subject of finding good overseas distributors.
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Debbie Mayo-Smith: Speaking to your smartphone
Okay. You have a smartphone. You make your calls on it. Text, use the Internet. But there is so much more.