New signs peppering streets around Auckland's Dominion Rd may have to be "re-skinned" to make them easier for motorists to read, the city's transport authority admits.

Is there a particular niche that it could be useful for you to focus on in 2015?

Kathmandu lost more than a quarter of its market value yesterday after investors punished the outdoor retailer for poor Christmas and New Year trading that will result in a first-half loss.

Media company NZME. is launching an event management business.

Kathmandu's stock slumped 19 per cent to a two-and-a-half year low after the outdoor goods retailer said Christmas and January trading lagged behind expectations.

A big marketing drive is on to draw more Chinese people to NZ real estate and the businesswoman behind it expects a huge upswing in investment.

The distinctive three-level brick building housing the well-known restaurants Da Vinci's and Number 5, at 5 City Rd on Auckland CBD's Symonds St rise, has been put on the market.

Kathmandu's shares have slipped to a near two-year low as the outdoor retailer blames low consumer confidence for a subdued start to Christmas trading in its Australian market.

One of the big trends today is for businesses to use mainly digital technology to communicate with customers and potential customers.

Where there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.

What is your 'Unfair Marketing Advantage Strategy' going to be for 2015?

Every day we’re bombarded by marketing campaigns. Every now and then one becomes a runaway success. We go behind the scenes of the Lewis Road Creamery campaign.

Mobile phone users are increasingly turning to messaging apps and shunning traditional calling and texting.

Cloud-based accounting firm Xero widened its first-half loss after spending more on staff and marketing.

A Silicon Valley fuel cell company which has received $125 million in capital from the New Zealand Superannuation Fund is dismissing criticism its technology amounts to greenwashing.

Cathy Pope is the founder of Cathy Pope Jewellery. Your Business editor Caitlin Sykes talks with her about marketing.

If I were running Mercury, I'd regard people like myself as perfect customers, writes Brian Rudman.

Kimberley Ramsay founded All Star Cheerleaders in 1999 and it’s now the biggest cheerleading school in the Southern Hemisphere.

Lisa Jansen is the marketing manager at business growth centre The Icehouse.

Siblings Sam and Nicky Walsh are the co-founders of Curate.

New restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.

Nicky Shore is the founder and owner of the OFF chain of three specialist wax and brow bars in Auckland.

There is a simple creative thinking system that you might like to use to increase your sales fast. It's called the 20 idea method.

The Co-operative Bank has lost a High Court bid to stop a financial services group using the word co-op in its name.