Kiwis sick of pesky salespeople knocking on their doors in the middle of dinner are in for some relief.

The low odds of success and the growing cost are shutting off infomercials to anyone other than the leading direct response televison marketers and major brands.

Starbucks is offering a 'secret menu' to social media users.

Life is so much more pleasant when you look on the bright side. When you can turn a negative into a positive with a simple little twist of mind.

Whittaker's has come out on top in the latest stoush between New Zealand's chocolate kings.

Sending a newsletter - or any communication plan must be a long term view rather than a 'I'll try this once or twice to see if it works'.

Aspirational brands rely on a high-low strategy. They price their main lines high for the super rich. But they hedge low on their entry-level diffusion lines.

A Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.

The second most important way to get new business is keeping and using a marketing database

Kiwifruit marketer Zespri is poised for a major push into the Middle East, including a relaunch in Saudi Arabia after a five-year absence.

Confectionary giants Cadbury and Whittaker's are back in court tussling over the trademarking of the name of a block of chocolate.

Warren Adamson is sales director for winery Craggy Range.