Latest fromMarketing

Opinion: Real smartphone camera uses
Smartphone cameras. Not just for taking nude photos of yourself to send to your friends. Debbie Mayo-Smith looks at 23 practical uses.

Mystical penguin? Firing up job titles
Traditional, boring job titles are being ditched for quirky names such as head of moving things, chief of exciting opportunities or prince of marketing.

Paul Little: A rumour too cynical to endure
Paul Little writes: It has been a great election campaign for hoardings, which have done so much to brighten commuters' days.

Top tips to make some cash
Since CarAds launched at the beginning of the year, it has paid about 50 drivers to display business signs on their cars.

Waimahia Inlet spells new homes hope
On September 19, the first buyers of a new mass-scale affordable special housing area at South Auckland's Waimahia Inlet, on the edge of the Manukau Harbour, are due to move in.

Success: Pic's spreads across the ditch
Pic's Really Good Peanut Butter made in Nelson will be on the shelves of 700 Coles stores in Australia. It's official: Kiwis prefer to slather their toast with locally made peanut butter. Pic Picot, the founder of Pic's Really Good Peanut Butter, says...

Fly Buys profit soars as kiwis chase points
Loyalty New Zealand, which operates the Fly Buys loyalty programme posted a 64pc gain in annual profit to a record

Malaysia Airlines promotion 'atrocious'
A Malaysia Airlines promotion aimed at Kiwis and titled "My Ultimate Bucket List" is atrocious, says MH370 widow Danica Weeks.

How NZers' grocery habits are changing
We're eating more fresh fruit and vegetables, visiting supermarkets more often, spending more and seeking more self-service checkouts, says a supermarket boss.

Tired house pulls big price
An original-condition two-bedroom Blockhouse Bay home has stunned its vendor and agent by selling at auction for well over twice its valuation.

Key talks to Air NZ about pricy fares
John Key has spoken to Air NZ about its expensive regional airfares after the government-controlled carrier's profits rose for a third year in a row.

Air NZ profit taking off
Air New Zealand is set to announce a sharp increase in profit this week which the airline will welcome as a shift in focus from the negative publicity that has hit it this year.

Spark turnaround ahead of schedule, says Moutter
Spark, the company formerly known as Telecom, says its strategy to turn its business around “is gathering pace” as it announces positive full-year result.

Craft beer bonanza tipped for kiwi brewers
NZ could become a "superpower" of the global craft beer market, with demand for Kiwi brews expected to triple, according to research by ANZ.

Welcome to 'enlightenment'
Controversial self-development training programme Avatar claims its course can fix life’s struggles but critics say the mumbo jumbo comes at a cost.

Telecom changes its name
Today, Telecom becomes Spark. But as Hamish Fletcher reports, transforming the phone company is going to require much more than a name change.

New phone makers top Samsung in China and India
Samsung, the global leader in mobile-phone sales, is being outflanked in the key markets of China and India by newcomers, Xiaomi and Micromax, catering to domestic tastes.

Debbie Mayo-Smith: $10,000 from 24 letters
In my opinion almost all small businesses have a fatal flaw, well perhaps two, in their marketing strategy.