
Kiwi rum upstart in trouble with Coke
Where there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.
Where there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.
What is your 'Unfair Marketing Advantage Strategy' going to be for 2015?
Every day we’re bombarded by marketing campaigns. Every now and then one becomes a runaway success. We go behind the scenes of the Lewis Road Creamery campaign.
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The daughter of an Outrageous Fortune star has admitted to swindling cash from the marketing company where she worked - almost every week while in the job.
Graham McGregor shares insights from business expert Michael Katz about focussing on a niche in your marketing.
If I were running Mercury, I'd regard people like myself as perfect customers, writes Brian Rudman.
Kimberley Ramsay founded All Star Cheerleaders in 1999 and it’s now the biggest cheerleading school in the Southern Hemisphere.
Lisa Jansen is the marketing manager at business growth centre The Icehouse.
Siblings Sam and Nicky Walsh are the co-founders of Curate.
New restrictions proposed for signs advertising everything from house sales to prostitution have been contested at an Auckland Council hearing.
Nicky Shore is the founder and owner of the OFF chain of three specialist wax and brow bars in Auckland.
There is a simple creative thinking system that you might like to use to increase your sales fast. It's called the 20 idea method.
The cast of The Hobbit star in the latest Air New Zealand safety video, released today.
Barbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.
KFC owner Yum Brands has taken a major hit in China after reports one of its meat suppliers had sold expired meat.
Men are now the primary grocery shoppers in about four in 10 households in America and food companies are taking notice.
Use the magic of 'lagniappe' to turn your customers and clients into raving fans.