Controversial self-development training programme Avatar claims its course can fix life’s struggles but critics say the mumbo jumbo comes at a cost.

Today, Telecom becomes Spark. But as Hamish Fletcher reports, transforming the phone company is going to require much more than a name change.

Samsung, the global leader in mobile-phone sales, is being outflanked in the key markets of China and India by newcomers, Xiaomi and Micromax, catering to domestic tastes.

In my opinion almost all small businesses have a fatal flaw, well perhaps two, in their marketing strategy.

Derek Handley and Linc Gasking sat down for a Q&A session offering tips for businesses thinking of relocating here.

Graham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.

Due to popular demand, a Ponsonby Rd bar has changed its name back to Poof, only months after complaints led its owner to drop the title.

In just four years, Xiaomi has evolved from startup to outselling Apple in China by offering inexpensive devices packed with high-end features.

Never let a customer and viable prospect go. Put them in a database with the right information you need to target.

The German economy is set to benefit as the country's football victory draws shoppers to the "Made in Germany" brand, says a research firm.

For Adidas, the World Cup has already been won, whatever the outcome of Monday's final in Rio de Janeiro.

A NZ on Air report into media consumption has concluded that kiwis are sticking to traditional platforms despite the big push toward to digital.

Not all beer drinkers want to grab a cold one. Molson Coors Brewing discovered this in China where drinking cold liquids is widely seen as undesirable.

As Adidas stopped using Luis Suarez for marketing, other social media-savvy companies have seized the opportunity for free publicity.

Winemakers in Europe, Australia and California are protesting a decision to move forward with the introduction of .vin and .wine as top-level domains.

One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.

Jameson Irish Whiskey has staked its future in a new distillery. It hopes it will double sales to compete with the world's biggest whiskey brands, such as Jack Daniel's.

A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.