Latest FromMarketing
![Debbie Mayo-Smith: Don't you just hate](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Don't you just hate
Note to marketers and graphic designers. Have a heart for the over 40’s. We hate small print.
![Kids going crazy for card sets](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kids going crazy for card sets
They're small, individually wrapped in foil and handed over in piles at Countdown checkouts. But to hundreds of New Zealanders, they're priceless.
!['Nudist' shoe's success shows clout of the red carpet](/pf/resources/images/placeholders/placeholder_l.png?d=793)
'Nudist' shoe's success shows clout of the red carpet
Award shows, featuring celebrities wearing the latest fashions, are an increasingly powerful tool for design houses to tout their footwear.
![Dre boasts riches, Iovine to become billionaire from Apple buyout](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Dre boasts riches, Iovine to become billionaire from Apple buyout
Jimmy Iovine will become a billionaire if Apple completes a deal to buy Beats Electronics for $3.2 billion and Dr Dre won't be far behind.
![Mark Flowers: Growth driving polytechs hurt by dated public image](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Mark Flowers: Growth driving polytechs hurt by dated public image
We face an interesting irony when it comes to applied tertiary education.
![Running-shoe claims pulled after lawsuit](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Running-shoe claims pulled after lawsuit
Kiwi experts are not surprised a manufacturer of toe-sock running shoes has revealed there is no scientific proof that wearing its product has added health benefits.
![Hip-hop head with biz brain](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Hip-hop head with biz brain
When Kanye West was asked by Rolling Stone magazine to write a panegyric to Dr Dre, he had no fear of hyperbole.
![Beckham, Prince George help sell luxury brands](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Beckham, Prince George help sell luxury brands
Cultural icons like David Beckham and the Royal family help the UK's luxury brands outperform its global rivals in emerging markets, new research has found.
![Genesis stops door to door sales](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Genesis stops door to door sales
Kiwis sick of pesky salespeople knocking on their doors in the middle of dinner are in for some relief.
![Death of the infomercial?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Death of the infomercial?
The low odds of success and the growing cost are shutting off infomercials to anyone other than the leading direct response televison marketers and major brands.
![Whittaker's wins 'Berry Forest' battle](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Whittaker's wins 'Berry Forest' battle
Whittaker's has come out on top in the latest stoush between New Zealand's chocolate kings.
![IT entrepreneur seeks 'right-hand' in NZ](/pf/resources/images/placeholders/placeholder_l.png?d=793)
IT entrepreneur seeks 'right-hand' in NZ
Kiwi tech entrepreneur Derek Handley is on the hunt for a "right-hand" in New Zealand to manage investments and launch ventures.
![Debbie Mayo-Smith: Does your persistence pay off?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Does your persistence pay off?
Sending a newsletter - or any communication plan must be a long term view rather than a 'I'll try this once or twice to see if it works'.
![The two sides of luxury](/pf/resources/images/placeholders/placeholder_l.png?d=793)
The two sides of luxury
Aspirational brands rely on a high-low strategy. They price their main lines high for the super rich. But they hedge low on their entry-level diffusion lines.
![Silver fern ordered off Twitter](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Silver fern ordered off Twitter
A Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.
![Debbie Mayo-Smith: Proof content marketing works wonders](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Debbie Mayo-Smith: Proof content marketing works wonders
The second most important way to get new business is keeping and using a marketing database