TourismTourism NZ takes to Facebook for new pitchTourism New Zealand has launched a new campaign in partnership with Facebook: The Kombi Diaries.27 Jul 01:50 AM
BusinessNZ's most trusted brandsChocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country.26 Jul 08:25 PM
OpinionBella Katz: Sports' stylish showdownAs the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.21 Jul 01:20 AM
OpinionDebbie Mayo-SmithThree database rules for easy effective marketingSocial media is popular, but nothing beats having your own database of clients and prospects to market to.19 Jul 09:30 PM
OpinionGraham McGregorHow to create a Profitable Competitive AdvantageGraham McGregor's weekly marketing tips on how to improve your business.13 Jul 10:30 PM
BusinessTwinkies back from the dead and worth billionsThe baker of the quintessential American treat has been turning down $2 billion offers from a pack of hopeful buyers.08 Jul 09:16 PM
OpinionGraham McGregorOnline resources to improve your marketing activitiesGraham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.06 Jul 08:30 PM
OpinionChristopher NiescheBunnings' only threat is its own growthThe Bunnings chain of hardware stores have been a great success story, but the chain is at risk of becoming a victim of its own success, writes Christopher Niesche.05 Jul 05:00 PM
OpinionGraham McGregorThe high value of persuasive testimonialsGraham McGregor's tips for collecting and using persuasive testimonials to boost your business.29 Jun 11:45 PM
OpinionInsurance cold calls tipped for NZCold calling for new insurance customers - or just churning? David Chaplin investigates. Cold-calling is a legitimate, if irritating, sales technique. And insurance, as everyone knows, is sold, not bought.29 Jun 09:30 PM
OpinionPaul LittlePaul Little: Did you hear the one about ...Among the boons the internet has brought us have been the opportunities it provides to connoisseurs of gullibility, writes Paul Little.27 Jun 08:28 PM
Small BusinessBella Katz: Augmented reality firm on the mapWe take a look at the NZ 'creative technologist' setting up shop in Australia.24 Jun 10:00 PM
OpinionGraham McGregor42 ways to increase your sales and profitsGraham McGregor looks at how you might be missing out on larger ways of increasing profits.22 Jun 09:30 PM
BusinessESPN joins partnership with NZME.NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.17 Jun 12:19 AM
OpinionGraham McGregorGraham McGregor: How to create lifetime loyal customersGraham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.15 Jun 09:20 PM
BusinessBeer by-product to become biofuelDB Breweries are attempting to create commercially viable biofuel from the by-products of brewing beer.15 Jun 12:45 AM
RetailDecadent doughnuts push up salesDoughnut sales from quick service restaurants, like Krispy Kreme and Dunkin' Donuts, are up for the third straight year, as investors turn to sweet treats.14 Jun 12:00 AM
BusinessDiamond miners targeting millennialsDiamond producers are targeting a new generation to ensure the gems are seen as the ultimate luxury item.09 Jun 09:51 PM
OpinionGraham McGregorCreative marketing to meet high value decision makersAn important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.08 Jun 09:30 PM
OpinionDebbie Mayo-SmithIs voicemail dead?Debbie Mayo-Smith responds to claims that voicemail is dead - or should be. How many busy and overworked employees just let the phone ring?07 Jun 09:30 PM
BDBDCompaniesRestaurant Brands sales up 15pc thanks to KFCRestaurant Brands increased its FQ sales 15pc as revenue jumped at KFC, and it added more Carl's Jr stores.03 Jun 10:22 PM
BusinessAuctioning off the Olympics?An obvious way around corruption would be to auction the host status for major sports events, writes Leonid Bershidsky.03 Jun 02:40 AM
OpinionGraham McGregorThe effectiveness of content marketingGraham McGregor says content marketing lets you communicate with your clients without hard selling.01 Jun 09:16 PM
OpinionGraham McGregorCreating a 'memorable point of difference'One way to create a competitive advantage? Create a Big Bold Statement.25 May 09:30 PM
LifestyleStop junk food ads aimed at Kiwi kids - expertsA broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.25 May 08:25 PM
BusinessTwitter ad strategy no defence for growth slowdownTwitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.23 May 12:00 AM
BusinessKFC tries to revamp imageComedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.20 May 02:00 AM
OpinionGraham McGregorGraham McGregor: Using digital personalisation to get positive publicity18 May 09:30 PM
ConstructionFree scooter with home purchaseFree Primavera 50 Vespa motor scooters and helmets are being given away with six "affordable" Mt Eden one-bedroom apartments, for sale from $430,000.18 May 05:00 PM
TourismGreens urge clean up for tourismThe Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.15 May 09:09 AM
TourismTourism NZ moves away from hobbitsTourism New Zealand is moving away from Middle Earth to promote our country overseas.14 May 07:00 PM
