OpinionGraham McGregorGraham McGregor: Memorable marketing with postcardsI had an interesting experience a few days ago. I went to the letterbox to clear the mail and found a colourful postcard addressed to my dog.05 Oct 08:24 PM
Business'Goldstein' mastermind Walden diesDavid Walden, the driving force behind some memorable advertising campaigns, has died.03 Oct 12:26 PM
OpinionGraham McGregorWhy will people positively recommend your business?I was thinking recently about the various businesses I know that I'm happy to recommend to other people.28 Sep 08:27 PM
BDBDBusinessNZ Honey fights MPI over alleged health claimsNew Zealand Honey International wants a judicial declaration on whether its trademarks Manuka Doctor and Manuka Pharm amount to health claims.28 Sep 02:05 AM
OpinionIf only David Jones, Myer were more like LibertyThere's a department store in called Liberty and it contrasts so dramatically with what we have here in Australia.24 Sep 12:00 AM
CompaniesKFC, Carl's Jr sales soarSales are up for Restaurant Brands, with even Starbucks up alongside its KFC and Carl's Jnr stablemates.22 Sep 11:45 PM
OpinionGraham McGregorHow to turn your quotes into happy paying clientsA wide range of businesses market their services by giving quotes to potential clients.22 Sep 09:26 PM
OpinionGraham McGregorHow to be memorable and interestingMarketing man Graham McGregor on the value of a one-sentence description of your product or service.15 Sep 09:30 PM
New ZealandAuckland in lead as unis rise globallyAuckland University was the only local university in the top 100 in the latest QS rankings increasing gap between the country's top-rated institutes.14 Sep 08:15 PM
OpinionBella Katz: Heston Blumenthal - master chef and master marketerIn a sea of "celebrity" chefs, Heston Blumenthal is a master of marketing, writes Bella Katz.09 Sep 02:20 AM
OpinionGraham McGregorHow to use webinars to market and promote your businessMarketing consultant Graham McGregor says webinars are an extraordinary modern way to get your message out.07 Sep 09:22 PM
AirlinesApp developer gains $5m in US funding roundWellington startup Stqry (pronunced "story") has also announced a name change as it expands off-shore.03 Sep 01:08 AM
OpinionGraham McGregorThree keys to successful marketingGraham McGregor takes a look at what he thinks are some of the keys to marketing success.31 Aug 09:27 PM
OpinionJuha SaarinenJuha Saarinen: Fascinating insight into Internet of ThingsThe internet of Things - IoT - is a marketing buzz-term, but the whole thing will be upon us sooner rather than later, writes Juha Saarinen.25 Aug 09:22 PM
OpinionGraham McGregorGraham McGregor: How to use infographics in your marketingGraham McGregor shares tips on how to use infographics in your marketing.24 Aug 09:20 PM
BusinessDisney tightens Star Wars gripDisney recently announced it will soon be launching one of its biggest theme-park expansions in history.20 Aug 01:45 AM
OpinionBella Katz: Another week, another Government-led rebrandThe Big V brought out all the best headlines this week. Such as 'NSW Premier epically trolls Victoria over new logo' and 'Victoria has a new logo. Why?'17 Aug 11:45 PM
OpinionGraham McGregorGraham McGregor: How to get customers to choose your businessMarketing commentator Graham McGregor says memorable points of difference can help ensure customers return.17 Aug 09:30 PM
OpinionBella Katz: Warning - Australian opinion on NZ flagsThis entire flag debate feels to me a little like the logo debate that companies love to have, writes Bella Katz.10 Aug 09:30 PM
BusinessChallenges sped up innovation for firmChris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.09 Aug 05:00 PM
BusinessNew Hamburglar fails to shift burgersA sensation on social media, the new Hamburglar didn't succeed at his main job: promoting McDonald's sirloin burgers.04 Aug 10:30 PM
OpinionBella Katz: GST thresholds no deterrent to online shoppingChanging the GST threshold of overseas online goods won't deter Bella Katz. Here's why.03 Aug 10:40 PM
OpinionGraham McGregorGraham McGregor: Find a better way to sellIt could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.03 Aug 07:30 PM
BDBDBusinessXero invests more in staff and marketingXero, the cloud-based accounting software developer, burned through cash at a faster pace in the June quarter as it expanded its workforce and more than doubled expenditure on marketing and....03 Aug 05:00 PM
OpinionBella Katz: More bang than whimper in Australia pleaseKiwi companies in Australia need to put more into advertising, writes Bella Katz.29 Jul 02:30 AM
TourismTourism NZ takes to Facebook for new pitchTourism New Zealand has launched a new campaign in partnership with Facebook: The Kombi Diaries.27 Jul 01:50 AM
BusinessNZ's most trusted brandsChocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country.26 Jul 08:25 PM
OpinionBella Katz: Sports' stylish showdownAs the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.21 Jul 01:20 AM
OpinionDebbie Mayo-SmithThree database rules for easy effective marketingSocial media is popular, but nothing beats having your own database of clients and prospects to market to.19 Jul 09:30 PM
