As Adidas stopped using Luis Suarez for marketing, other social media-savvy companies have seized the opportunity for free publicity.

Winemakers in Europe, Australia and California are protesting a decision to move forward with the introduction of .vin and .wine as top-level domains.

One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.

Jameson Irish Whiskey has staked its future in a new distillery. It hopes it will double sales to compete with the world's biggest whiskey brands, such as Jack Daniel's.

A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.

A German breeder of Arabian horses is selling her large farm south of Auckland.

I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.

Who has time anymore to stop, and have a browse for time-saving features? Especially with emails continually piling up in your inbox, writes Debbie Mayo-Smith.

The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.

Dunkin' Brands Group and Starbucks want a bigger chunk of your lunch money.

A new McDonald's character named Happy is inspiring a different emotion among Twitter users: fear.

They're small, individually wrapped in foil and handed over in piles at Countdown checkouts. But to hundreds of New Zealanders, they're priceless.

Award shows, featuring celebrities wearing the latest fashions, are an increasingly powerful tool for design houses to tout their footwear.

Jimmy Iovine will become a billionaire if Apple completes a deal to buy Beats Electronics for $3.2 billion and Dr Dre won't be far behind.

This policy, if adopted, will see cordons go up around the alcohol section of every supermarket early in the morning and late at night, writes Cameron Brewer.

If you are involved in a business that has been effected by online shopping, the advice I gave to the pet store owners is equally relevant for you.

Kiwi experts are not surprised a manufacturer of toe-sock running shoes has revealed there is no scientific proof that wearing its product has added health benefits.

When Kanye West was asked by Rolling Stone magazine to write a panegyric to Dr Dre, he had no fear of hyperbole.

Cultural icons like David Beckham and the Royal family help the UK's luxury brands outperform its global rivals in emerging markets, new research has found.