A major banana importer says a world shortage has reduced its supply at a time of stronger demand from New Zealanders who have switched from expensive summer fruits.

A strip club has received a slap on the wrist for an ambush marketing stunt during Saturday's epic Cricket World Cup clash in Auckland.

SkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.

University of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.

The sale of Bunnings Cambridge, south of Hamilton in the Waikato, presents an opportunity to acquire a large, quality retail premises leased to a national company brand.

Find someone in business that has a proven sales or marketing system which already works well and use it in your business.

New signs peppering streets around Auckland's Dominion Rd may have to be "re-skinned" to make them easier for motorists to read, the city's transport authority admits.

Is there a particular niche that it could be useful for you to focus on in 2015?

Kathmandu lost more than a quarter of its market value yesterday after investors punished the outdoor retailer for poor Christmas and New Year trading that will result in a first-half loss.

Media company NZME. is launching an event management business.

Kathmandu's stock slumped 19 per cent to a two-and-a-half year low after the outdoor goods retailer said Christmas and January trading lagged behind expectations.

Kathmandu's shares have slipped to a near two-year low as the outdoor retailer blames low consumer confidence for a subdued start to Christmas trading in its Australian market.

Rob Fyfe thought life would be a lot quieter when he stepped down as boss of Air New Zealand but he has just taken up his latest role as strategic adviser to winery Craggy Range.

One of the big trends today is for businesses to use mainly digital technology to communicate with customers and potential customers.

Where there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.

What is your 'Unfair Marketing Advantage Strategy' going to be for 2015?

Every day we’re bombarded by marketing campaigns. Every now and then one becomes a runaway success. We go behind the scenes of the Lewis Road Creamery campaign.

Mobile phone users are increasingly turning to messaging apps and shunning traditional calling and texting.