Air NZ and Canadian analytics company Aimia have bought Waikato University spinoff 11Ants Analytics for an undisclosed sum.

Blair Haeata says his Maori heritage has helped him fit into marketing roles at a number of Chinese businesses, including his latest job at China Southern Airlines.

Gift certificates are an excellent way to create a quick surge of new sales from your existing clients and customers.

Blunt founders Kington, Page and Brebner have been working hard to build an international name in the premium umbrella category.

Medical suppliers' payments to doctors should be opened to public scrutiny, say a group of health and science experts.

Chocolate makers large and small across the country are preparing for their busiest time of year - the Easter rush.

Extrovert businessman has changed tack again — now he’s in marketing.

Coffee pods use already-ground coffee, meaning that it is not as fresh, writes Sam Judd. They are also an environmental disaster.

Microsoft is killing off Internet Explorer and will rebrand its internet browsing software under what is currently code-named Project Spartan, later this year.

Global toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....

A major banana importer says a world shortage has reduced its supply at a time of stronger demand from New Zealanders who have switched from expensive summer fruits.

A strip club has received a slap on the wrist for an ambush marketing stunt during Saturday's epic Cricket World Cup clash in Auckland.

Many of your customers may be using your product or service to help them do things that you have never thought of.