Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.

This entire flag debate feels to me a little like the logo debate that companies love to have, writes Bella Katz.

Chris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.

A sensation on social media, the new Hamburglar didn't succeed at his main job: promoting McDonald's sirloin burgers.

Changing the GST threshold of overseas online goods won't deter Bella Katz. Here's why.

It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.

Xero, the cloud-based accounting software developer, burned through cash at a faster pace in the June quarter as it expanded its workforce and more than doubled expenditure on marketing and....

Kiwi companies in Australia need to put more into advertising, writes Bella Katz.

Chocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country.

As the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.

Social media is popular, but nothing beats having your own database of clients and prospects to market to.

Graham McGregor's weekly marketing tips on how to improve your business.

The baker of the quintessential American treat has been turning down $2 billion offers from a pack of hopeful buyers.

Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.

The Bunnings chain of hardware stores have been a great success story, but the chain is at risk of becoming a victim of its own success, writes Christopher Niesche.

Graham McGregor's tips for collecting and using persuasive testimonials to boost your business.

We take a look at the NZ 'creative technologist' setting up shop in Australia.

Graham McGregor looks at how you might be missing out on larger ways of increasing profits.

NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.

Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

DB Breweries are attempting to create commercially viable biofuel from the by-products of brewing beer.

Doughnut sales from quick service restaurants, like Krispy Kreme and Dunkin' Donuts, are up for the third straight year, as investors turn to sweet treats.

Diamond producers are targeting a new generation to ensure the gems are seen as the ultimate luxury item.

An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.

Debbie Mayo-Smith responds to claims that voicemail is dead - or should be. How many busy and overworked employees just let the phone ring?

Restaurant Brands increased its FQ sales 15pc as revenue jumped at KFC, and it added more Carl's Jr stores.

An obvious way around corruption would be to auction the host status for major sports events, writes Leonid Bershidsky.