Graham McGregor takes a look at what he thinks are some of the keys to marketing success.

The internet of Things - IoT - is a marketing buzz-term, but the whole thing will be upon us sooner rather than later, writes Juha Saarinen.

Graham McGregor shares tips on how to use infographics in your marketing.

Disney recently announced it will soon be launching one of its biggest theme-park expansions in history.

The Big V brought out all the best headlines this week. Such as 'NSW Premier epically trolls Victoria over new logo' and 'Victoria has a new logo. Why?'

Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.

This entire flag debate feels to me a little like the logo debate that companies love to have, writes Bella Katz.

Changing the GST threshold of overseas online goods won't deter Bella Katz. Here's why.

It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.

Xero, the cloud-based accounting software developer, burned through cash at a faster pace in the June quarter as it expanded its workforce and more than doubled expenditure on marketing and....

Kiwi companies in Australia need to put more into advertising, writes Bella Katz.

Tourism New Zealand has launched a new campaign in partnership with Facebook: The Kombi Diaries.

Chocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country.

As the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.

The baker of the quintessential American treat has been turning down $2 billion offers from a pack of hopeful buyers.

Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.

The Bunnings chain of hardware stores have been a great success story, but the chain is at risk of becoming a victim of its own success, writes Christopher Niesche.

Graham McGregor's tips for collecting and using persuasive testimonials to boost your business.

Cold calling for new insurance customers - or just churning? David Chaplin investigates. Cold-calling is a legitimate, if irritating, sales technique. And insurance, as everyone knows, is sold, not bought.

Among the boons the internet has brought us have been the opportunities it provides to connoisseurs of gullibility, writes Paul Little.

We take a look at the NZ 'creative technologist' setting up shop in Australia.

Graham McGregor looks at how you might be missing out on larger ways of increasing profits.

NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.

Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

DB Breweries are attempting to create commercially viable biofuel from the by-products of brewing beer.