Gift certificates are an excellent way to create a quick surge of new sales from your existing clients and customers.

Blunt founders Kington, Page and Brebner have been working hard to build an international name in the premium umbrella category.

Medical suppliers' payments to doctors should be opened to public scrutiny, say a group of health and science experts.

America's thirst for Diet Coke and its kin is running dry again - and this time it could be for good.

Extrovert businessman has changed tack again — now he’s in marketing.

Coffee pods use already-ground coffee, meaning that it is not as fresh, writes Sam Judd. They are also an environmental disaster.

Microsoft is killing off Internet Explorer and will rebrand its internet browsing software under what is currently code-named Project Spartan, later this year.

Global toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....

A major banana importer says a world shortage has reduced its supply at a time of stronger demand from New Zealanders who have switched from expensive summer fruits.

A strip club has received a slap on the wrist for an ambush marketing stunt during Saturday's epic Cricket World Cup clash in Auckland.

Many of your customers may be using your product or service to help them do things that you have never thought of.

SkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.

University of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.