Latest FromMarketing
![Importers struggling to meet demand](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Importers struggling to meet demand
A major banana importer says a world shortage has reduced its supply at a time of stronger demand from New Zealanders who have switched from expensive summer fruits.
![Strip club's Cricket World Cup ambush](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Strip club's Cricket World Cup ambush
A strip club has received a slap on the wrist for an ambush marketing stunt during Saturday's epic Cricket World Cup clash in Auckland.
![Graham McGregor: How to create new revenues](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How to create new revenues
Many of your customers may be using your product or service to help them do things that you have never thought of.
![John Drinnan: SkyCity deals a mixed message](/pf/resources/images/placeholders/placeholder_l.png?d=793)
John Drinnan: SkyCity deals a mixed message
SkyCity's new advertising campaign takes the warm and cuddly approach in stressing the company's community links, writes John Drinnan. At the same time, it is developing a reputation as an aggressive player with media.
![Your Business: Touchy topics - Mike Lee](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Your Business: Touchy topics - Mike Lee
University of Auckland senior lecturer in marketing Dr Mike Lee talks with Caitlin Sykes about what topics are considered touchy and how to market them.
![Reap rural riches through rental return](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Reap rural riches through rental return
The sale of Bunnings Cambridge, south of Hamilton in the Waikato, presents an opportunity to acquire a large, quality retail premises leased to a national company brand.
![Graham McGregor: A simple marketing shortcut](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: A simple marketing shortcut
Find someone in business that has a proven sales or marketing system which already works well and use it in your business.
![New signs too hard to read](/pf/resources/images/placeholders/placeholder_l.png?d=793)
New signs too hard to read
New signs peppering streets around Auckland's Dominion Rd may have to be "re-skinned" to make them easier for motorists to read, the city's transport authority admits.
![Graham McGregor: How to boost sales in 2015](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: How to boost sales in 2015
Is there a particular niche that it could be useful for you to focus on in 2015?
![Kathmandu ends up in 'dog box'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kathmandu ends up in 'dog box'
Kathmandu lost more than a quarter of its market value yesterday after investors punished the outdoor retailer for poor Christmas and New Year trading that will result in a first-half loss.
![Property magazine targets Chinese](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Property magazine targets Chinese
A big marketing drive is on to draw more Chinese people to NZ real estate and the businesswoman behind it expects a huge upswing in investment.
![Number 5 - one of two on tasty menu](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Number 5 - one of two on tasty menu
The distinctive three-level brick building housing the well-known restaurants Da Vinci's and Number 5, at 5 City Rd on Auckland CBD's Symonds St rise, has been put on the market.
![Kathmandu shares plunge](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kathmandu shares plunge
Kathmandu's shares have slipped to a near two-year low as the outdoor retailer blames low consumer confidence for a subdued start to Christmas trading in its Australian market.
![Winery savours Fyfe's vision + video](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Winery savours Fyfe's vision + video
Rob Fyfe thought life would be a lot quieter when he stepped down as boss of Air New Zealand but he has just taken up his latest role as strategic adviser to winery Craggy Range.
![Graham McGregor: The forgotten marketing channel](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: The forgotten marketing channel
One of the big trends today is for businesses to use mainly digital technology to communicate with customers and potential customers.
![Kiwi rum upstart in trouble with Coke](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Kiwi rum upstart in trouble with Coke
Where there was smoke - and coke - there was fire for a Kiwi rum company, which used soft drinks giant Coca-Cola's prized trademark name.
![Graham McGregor: Unfair marketing advantage strategy](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Unfair marketing advantage strategy
What is your 'Unfair Marketing Advantage Strategy' going to be for 2015?