Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

DB Breweries are attempting to create commercially viable biofuel from the by-products of brewing beer.

Doughnut sales from quick service restaurants, like Krispy Kreme and Dunkin' Donuts, are up for the third straight year, as investors turn to sweet treats.

Diamond producers are targeting a new generation to ensure the gems are seen as the ultimate luxury item.

An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.

Debbie Mayo-Smith responds to claims that voicemail is dead - or should be. How many busy and overworked employees just let the phone ring?

Restaurant Brands increased its FQ sales 15pc as revenue jumped at KFC, and it added more Carl's Jr stores.

An obvious way around corruption would be to auction the host status for major sports events, writes Leonid Bershidsky.

Graham McGregor says content marketing lets you communicate with your clients without hard selling.

Twitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.

Comedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.

Free Primavera 50 Vespa motor scooters and helmets are being given away with six "affordable" Mt Eden one-bedroom apartments, for sale from $430,000.

The Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.

Tourism New Zealand is moving away from Middle Earth to promote our country overseas.

Aviation writer and surfer Grant Bradley says Air NZ is onto a winner getting onboard with some of the world's top surfers.

Air New Zealand has teamed up with some of the world's hottest surfers for its latest safety video, launching today.

The trial of former New Zealand Wine Company chief executive Peter Scutts over allegations of kickbacks continues today in the High Court at Auckland.

New Zealand is the second-cheapest country in the world for Chinese property shoppers but also one of the most popular, according to a Chinese real estate site.

The Loyalty Ladder is simple to learn, gives you an excellent road map to follow to increase your sales and profits and is made up of five steps.

Is the packaging for a range of “ice-cream that understands PMS” created by a 21-year-old American graphic designer funny, offensive, or something else entirely?

Burger King says it will stop selling toys with its kids meals and will cease advertising to children on television.

Restaurant Brands' profit rose to $23.8 million year ending March 2, up from $20 million a year earlier.

A recent online campaign led by Woolworths Australia has caused outrage among customers, who accused the supermarket giant for cashing in on Anzac Day.

Air NZ and Canadian analytics company Aimia have bought Waikato University spinoff 11Ants Analytics for an undisclosed sum.

Blair Haeata says his Maori heritage has helped him fit into marketing roles at a number of Chinese businesses, including his latest job at China Southern Airlines.