The baker of the quintessential American treat has been turning down $2 billion offers from a pack of hopeful buyers.

Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.

The Bunnings chain of hardware stores have been a great success story, but the chain is at risk of becoming a victim of its own success, writes Christopher Niesche.

Graham McGregor's tips for collecting and using persuasive testimonials to boost your business.

Cold calling for new insurance customers - or just churning? David Chaplin investigates. Cold-calling is a legitimate, if irritating, sales technique. And insurance, as everyone knows, is sold, not bought.

Among the boons the internet has brought us have been the opportunities it provides to connoisseurs of gullibility, writes Paul Little.

We take a look at the NZ 'creative technologist' setting up shop in Australia.

Graham McGregor looks at how you might be missing out on larger ways of increasing profits.

DB Breweries are attempting to create commercially viable biofuel from the by-products of brewing beer.

Doughnut sales from quick service restaurants, like Krispy Kreme and Dunkin' Donuts, are up for the third straight year, as investors turn to sweet treats.

Diamond producers are targeting a new generation to ensure the gems are seen as the ultimate luxury item.

An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.

Debbie Mayo-Smith responds to claims that voicemail is dead - or should be. How many busy and overworked employees just let the phone ring?

Restaurant Brands increased its FQ sales 15pc as revenue jumped at KFC, and it added more Carl's Jr stores.

An obvious way around corruption would be to auction the host status for major sports events, writes Leonid Bershidsky.

Graham McGregor says content marketing lets you communicate with your clients without hard selling.

One way to create a competitive advantage? Create a Big Bold Statement.

Comedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.

Free Primavera 50 Vespa motor scooters and helmets are being given away with six "affordable" Mt Eden one-bedroom apartments, for sale from $430,000.

The Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.

Tourism New Zealand is moving away from Middle Earth to promote our country overseas.

Aviation writer and surfer Grant Bradley says Air NZ is onto a winner getting onboard with some of the world's top surfers.

Air New Zealand has teamed up with some of the world's hottest surfers for its latest safety video, launching today.

McDonald's have brought back the hungry Hamburglar - however he has escaped his comical form and taken on the role of a "hot" suburban dad.

Auckland company AskNicely has launched an immediate, email-based feedback system to help companies know whether their customers are driving away happy.

The trial of former New Zealand Wine Company chief executive Peter Scutts over allegations of kickbacks continues today in the High Court at Auckland.