BusinessReal Housewives' advertising pulledLast night's episode of the Real Housewives of Auckland took a commercial blow following Julia Sloane's controversial comment.20 Sep 11:35 PM
OpinionGraham McGregorGraham McGregor: Marketing strategies to grow local businessCOMMENT: Here's a list of tools for you to use in support of local marketing.19 Sep 11:40 PM
Businessa2 milk health claims get their day in courtA fight is brewing over the product labelling and health claims of the Australian dairy industry's most bitter rivals.18 Sep 09:25 PM
OpinionGraham McGregorGraham McGregor: Which business do you enjoy spending money with?COMMENT: Here are some valuable marketing lessons to take away from the businesses you enjoy.12 Sep 09:00 PM
EmploymentHow I skipped uni and got richEver wondered if you'd be better off ditching study to become an entrepreneur? These Gold Coast millennials did, and it paid off.11 Sep 08:55 PM
OpinionGraham McGregorGraham McGregor: Outrageous marketingCOMMENT: "There is only one thing worse than being talked about and that is not being talked about."07 Sep 08:47 PM
BDBDAirlinesAirAsia X changes online bookings after warningAirAsia X will change how it discloses processing fees when selling tickets online getting a Commerce Commission warning.04 Sep 11:15 PM
OpinionGraham McGregorGraham McGregor: A simple marketing rule to followFind a marketing or sales strategy that is already working well and then put it into action in your own business.30 Aug 04:00 AM
RetailKiwi's Lonely lingerie campaign soarsKiwi lingerie label Lonely has launched an international marketing campaign and is opening its third store.30 Aug 01:15 AM
Freight and logisticsAre personalised plates just for show offs?Can personalised number plates become a mainstream product? Or will they remain the preserve of show-off extroverts?22 Aug 10:10 PM
OpinionGraham McGregorGraham McGregor: How to persuade people with your marketingHave you ever found yourself donating to a cause you've never heard of? Buying something you didn't need because you liked the person 22 Aug 09:25 PM
BusinessBen Goodale: The not so mighty 'All Blacks'COMMENT: Marketing tells us if it's not easy, it doesn't really work - and from where I sit it sure isn't working.19 Aug 08:00 PM
Small BusinessGraham McGregor: How to make your business memorableCOMMENT: What could you do to make your own business memorable?16 Aug 09:15 PM
BusinessOlympic landscape too clutteredHeineken has some sponsorship advice for the International Olympic Committee: Less is more.14 Aug 08:30 PM
TelecommunicationsExecutive Success: New industry, same ambitionsFrom Nike to Spark, marketer says his move isn't really such a big leap.11 Aug 09:54 PM
Small BusinessGraham McGregor: How to get gold medal marketing resultsCOMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.09 Aug 09:00 PM
OpinionGraham McGregorGraham McGregor: An easy way to attract new clientsCOMMENT: How could you turn your ideas into a new client marketing magnet?01 Aug 08:40 PM
BDBDCompaniesHarmoney to plead guilty to misleading consumersNZ's first and biggest peer-to-peer lender will plead guilty after it told people in letters they had been pre-approved for loans.31 Jul 09:55 PM
Small BusinessNZ gaming company part of $28m dealDeal seen as an endorsement of the "high-quality intellectual property" produced by Auckland-based Marker Metro.28 Jul 01:40 AM
OpinionGraham McGregorGraham McGregor: Marketing power of unexpected customer serviceCOMMENT: If customers are telling other people about your business, it means your marketing budget can be slashed.25 Jul 09:20 PM
TravelReview: Air NZ safety videoRussell Baillie checks out the latest Air New Zealand safety video for the first - but probably not the last - time.25 Jul 05:00 PM
EnergyZ Energy moves to Fly Buys instant discountsZ Energy is moving away from supermarket docket discounts to instant savings for Fly Buys members.20 Jul 11:00 PM
AirlinesWatch: Is this the best Air NZ safety vid?Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.20 Jul 09:40 PM
New ZealandPoking fun - or Krazy stunt?Customers vent fury when told not to play game that has taken world by storm.20 Jul 01:49 AM
OpinionGraham McGregorGraham MacGregor: How to attract ideal new clientsCOMMENT: Everyone is not your ideal client.18 Jul 09:00 PM
TourismSoaring luxury sector unable to find local staffLuxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.17 Jul 05:00 PM
TourismTitanic director shows off NZ to touristsJames Cameron is fronting a new $11 million-plus campaign to market this country overseas.12 Jul 07:00 PM
OpinionGraham McGregorGraham McGregor: Is print marketing dead or deadly?COMMENT: What can you think of that is a welcomed gift, and yet is also a piece of blatant marketing?11 Jul 09:00 PM
PropertyStruggling children to reap retail benefitsThe future looks brighter for Kiwi kids living in hardship in Tauranga and Auckland thanks to the announcement of a new partnership 06 Jul 11:38 PM
OpinionGraham McGregorGraham McGregor: Five ways to boost retail profitsCOMMENT: Five ways to quickly improve profits in your retail shop.04 Jul 09:30 PM
BusinessMoa spreads its wings in KoreaBeer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.03 Jul 11:56 PM
TourismHow to make $85m out of selling travelBest of Business: An under-the-radar travel website was bought for $85 million by Webjet this year.30 Jun 10:00 PM
OpinionGraham McGregorGraham McGregor: Marketing professional servicesCOMMENT: Part 1: Three simple strategies that will help professional services to market their business more effectively.27 Jun 09:15 PM
Small BusinessBuilding a brand crucial for exportsKiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.26 Jun 10:20 PM
