Latest FromMarketing
![Hot new Hamburglar - sexy or creepy?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Hot new Hamburglar - sexy or creepy?
McDonald's have brought back the hungry Hamburglar - however he has escaped his comical form and taken on the role of a "hot" suburban dad.
![Garden shed start-up digs for feedback](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Garden shed start-up digs for feedback
Auckland company AskNicely has launched an immediate, email-based feedback system to help companies know whether their customers are driving away happy.
![Wine boss accused of kickbacks](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Wine boss accused of kickbacks
The trial of former New Zealand Wine Company chief executive Peter Scutts over allegations of kickbacks continues today in the High Court at Auckland.
![How does NZ rank with Chinese buyers?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
How does NZ rank with Chinese buyers?
New Zealand is the second-cheapest country in the world for Chinese property shoppers but also one of the most popular, according to a Chinese real estate site.
![Graham McGregor: Loyalty ladder marketing](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Loyalty ladder marketing
The Loyalty Ladder is simple to learn, gives you an excellent road map to follow to increase your sales and profits and is made up of five steps.
![Jane Ussher: Is PMS icecream offensive or funny?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Jane Ussher: Is PMS icecream offensive or funny?
Is the packaging for a range of “ice-cream that understands PMS” created by a 21-year-old American graphic designer funny, offensive, or something else entirely?
![Bad taste Anzac campaign pulled](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Bad taste Anzac campaign pulled
A recent online campaign led by Woolworths Australia has caused outrage among customers, who accused the supermarket giant for cashing in on Anzac Day.
![Air NZ buys into Waikato Uni's analytics firm](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Air NZ buys into Waikato Uni's analytics firm
Air NZ and Canadian analytics company Aimia have bought Waikato University spinoff 11Ants Analytics for an undisclosed sum.
![Maori heritage helps China Southern exec](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Maori heritage helps China Southern exec
Blair Haeata says his Maori heritage has helped him fit into marketing roles at a number of Chinese businesses, including his latest job at China Southern Airlines.
![Graham McGregor: Gift certificates to boost sales](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Gift certificates to boost sales
Gift certificates are an excellent way to create a quick surge of new sales from your existing clients and customers.
![Bella Katz: Australia one of Blunt's easiest markets](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Bella Katz: Australia one of Blunt's easiest markets
Blunt founders Kington, Page and Brebner have been working hard to build an international name in the premium umbrella category.
![America falls out of love with diet soda](/pf/resources/images/placeholders/placeholder_l.png?d=793)
America falls out of love with diet soda
America's thirst for Diet Coke and its kin is running dry again - and this time it could be for good.
![Chocolatiers' big Easter rush](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Chocolatiers' big Easter rush
Chocolate makers large and small across the country are preparing for their busiest time of year - the Easter rush.
![The ever-changing Marc Ellis](/pf/resources/images/placeholders/placeholder_l.png?d=793)
The ever-changing Marc Ellis
Extrovert businessman has changed tack again — now he’s in marketing.
![Sam Judd: 'My most hated products are coffee pods'](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Sam Judd: 'My most hated products are coffee pods'
Coffee pods use already-ground coffee, meaning that it is not as fresh, writes Sam Judd. They are also an environmental disaster.
![Microsoft retiring Internet Explorer](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Microsoft retiring Internet Explorer
Microsoft is killing off Internet Explorer and will rebrand its internet browsing software under what is currently code-named Project Spartan, later this year.
![Lego building after recovery](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Lego building after recovery
Global toy brand Lego has come a long way since 2003 when the company was on the brink of bankruptcy and visiting chief financial officer John Goodwin says he is confident it will continue to....