'Goldstein' mastermind Walden dies
David Walden, the driving force behind some memorable advertising campaigns, has died.
David Walden, the driving force behind some memorable advertising campaigns, has died.
I was thinking recently about the various businesses I know that I'm happy to recommend to other people.
New Zealand Honey International wants a judicial declaration on whether its trademarks Manuka Doctor and Manuka Pharm amount to health claims.
There's a department store in called Liberty and it contrasts so dramatically with what we have here in Australia.
Sales are up for Restaurant Brands, with even Starbucks up alongside its KFC and Carl's Jnr stablemates.
A wide range of businesses market their services by giving quotes to potential clients.
Marketing man Graham McGregor on the value of a one-sentence description of your product or service.
Auckland University was the only local university in the top 100 in the latest QS rankings increasing gap between the country's top-rated institutes.
Wellington startup Stqry (pronunced "story") has also announced a name change as it expands off-shore.
Graham McGregor takes a look at what he thinks are some of the keys to marketing success.
The internet of Things - IoT - is a marketing buzz-term, but the whole thing will be upon us sooner rather than later, writes Juha Saarinen.
Graham McGregor shares tips on how to use infographics in your marketing.
Disney recently announced it will soon be launching one of its biggest theme-park expansions in history.
The Big V brought out all the best headlines this week. Such as 'NSW Premier epically trolls Victoria over new logo' and 'Victoria has a new logo. Why?'
Marketing commentator Graham McGregor says memorable points of difference can help ensure customers return.
A sensation on social media, the new Hamburglar didn't succeed at his main job: promoting McDonald's sirloin burgers.
Changing the GST threshold of overseas online goods won't deter Bella Katz. Here's why.
It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.
Xero, the cloud-based accounting software developer, burned through cash at a faster pace in the June quarter as it expanded its workforce and more than doubled expenditure on marketing and....
Kiwi companies in Australia need to put more into advertising, writes Bella Katz.
Tourism New Zealand has launched a new campaign in partnership with Facebook: The Kombi Diaries.
Chocolate lovers have rated one of New Zealand's oldest confectionery makers as the most trusted brand in the country.
As the International Champions Cup descends on Melbourne, Bella Katz looks at the gigantic brands of sports teams.
Social media is popular, but nothing beats having your own database of clients and prospects to market to.
Graham McGregor's weekly marketing tips on how to improve your business.