AgribusinessLocal fruit company gets new investorsRockit Global plans to focus on strengthening its international position.12 Mar 03:00 PM
BusinessStudents earn $150 an hour on FacebookForget stacking shelves or washing dishes, New Zealand students are earning up to $150 a night from the comfort of their own home.11 Mar 11:22 PM
CompaniesRollercoaster two decades for ZespriKiwifruit marketer has gone from boom to bust to boom again.10 Mar 04:00 PM
BusinessWhy we are addicted to our phonesForget cocaine and alcohol. We are hooked on our phones - and it's bad news, says an expert in marketing.07 Mar 05:43 PM
TourismTourist boom pushing up room ratesRise follows another record-breaking year, with overseas visitors nearing 3.5m.06 Mar 04:00 PM
New ZealandQuestions over 'click away pain' penA pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.04 Mar 06:33 AM
New ZealandBlindness bars top graduate from jobsTop marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer 28 Feb 02:26 AM
LifestyleLocals reveal best about the BayBay of Plenty Tourism thrilled with response to survey on life in region27 Feb 05:00 PM
BusinessMarketers celebrate successExecutives and creatives celebrated success for the 2016 Direct Marketing Awards.23 Feb 11:10 PM
OpinionGraham McGregorGraham McGregor: The 7 day revenue boosterA few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that 21 Feb 07:03 PM
BusinessDan Carter dropped by Land RoverDan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.20 Feb 09:51 PM
BusinessWomen hop on board the beer trendAs mainstream beer sales decline, advertisers are increasingly targeting campaigns at women.17 Feb 01:07 AM
OpinionGraham McGregorGraham McGregor: What is your marketing Plan B?COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.16 Feb 06:09 PM
New ZealandGovt action demanded on kids junkfood marketingThe Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.16 Feb 04:16 PM
LifestyleColour: Inside 'fourth dimension' of foodManufacturers and marketers have long stuck by three certain "dimensions" of food - taste, texture and smell. But what if there was a fourth?13 Feb 04:00 PM
Banking and financeBanks could lose 20pc of customersBanks could face losing up to 20 per cent of their customer base if they continue to decrease their relationship-based interactions, a researcher has warned.12 Feb 08:50 PM
OpinionGraham McGregorHow to make your business memorableCOMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.07 Feb 08:19 PM
BusinessBunnings in court over 'price guarantee'The public are "liable to be misled" into thinking the DIY chain's prices are the lowest on the market, says the Commerce Commission.07 Feb 08:11 PM
BusinessThe business of bulking upNew Zealand's exercise industry is growing to be worth about $494 million, and experts say it hasn't hit its peak yet.03 Feb 08:42 PM
Business20 years of working outFive days a week, for the past 30 years, the 73-year-old has been going to YMCA Auckland City Fitness, and he can't speak highly enough of it.03 Feb 03:00 PM
OpinionGraham McGregor4 strategies to boost your salesCOMMENT: These four strategies to boost sales are often overlooked, Graham McGregor writes.31 Jan 09:56 PM
New ZealandNorthland to Aus: Where the hell are ya?The signature twang of the Australian accent may soon be heard more around our northernmost region, if a new targeted tourism campaign proves a hit.29 Jan 09:28 PM
OpinionJohn DrinnanWhen advertisers run the showCOMMENT: TVNZ's new money programme will be 100 per cent funded by Kiwibank, and the funding model could be used again, John Drinnan writes.26 Jan 06:18 PM
OpinionGraham McGregorA simple plan to double your salesCOMMENT: If you would like to double your sales in 2017, here is a simple plan that may help.24 Jan 10:00 PM
OpinionGraham McGregorHow to make easy sales in coming monthsCOMMENT: Make sure you clearly associate what you sell with what people are thinking about right now.18 Jan 12:01 AM
BusinessWarning over mass email ad campaignKiwis are being warned to steer clear of emails claiming they could win prizes from well-known New Zealand businesses.11 Jan 05:45 PM
OpinionGraham McGregorWhat is your competitive advantage for 2017?COMMENT: What you can do to develop an unbeatable competitive advantage for your business.10 Jan 11:16 PM
CompaniesCandy no longer Mars' biggest businessThe $10.9 billion purchase of VCA, an animal hospital chain, is now Mars' biggest line of business.10 Jan 04:00 AM
KahuPasifika factors probed in sugary drinks studyThe toll of sugary drinks on the health of Pacific Island people is an issue close to the heart of 23-year-old Paul Nai, who is leading a new study on cultural drivers of consumption.02 Jan 04:02 AM
Banking and financeArts sponsorship is big businessCorporate presence within the arts and creative industries is no coincidence.30 Dec 07:50 PM
OpinionGraham McGregorGraham McGregor: 'Priceless Business Wisdom'COMMENT: Good advice saves us months of hard work or helped us to unlock great business opportunities.22 Dec 06:55 PM
RetailBig Tobacco's sneaky new trickTobacco companies are flouting ad bans by rewarding retailers who push products using a specific sequence of magic words.15 Dec 11:07 PM
New ZealandMayoral candidate gives back donationAnnoyed at a newspaper's questions, mayoral candidate gives back election donation.15 Dec 05:59 PM
OpinionGraham McGregorHow to enjoy better clients, higher feesCOMMENT: Better positioning helps you answer these two why questions powerfully.13 Dec 11:57 PM
