Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.

Customers vent fury when told not to play game that has taken world by storm.

COMMENT: Everyone is not your ideal client.

Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.

James Cameron is fronting a new $11 million-plus campaign to market this country overseas.

COMMENT: What can you think of that is a welcomed gift, and yet is also a piece of blatant marketing?

The future looks brighter for Kiwi kids living in hardship in Tauranga and Auckland thanks to the announcement of a new partnership

COMMENT: Five ways to quickly improve profits in your retail shop.

Beer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.

Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.

Adland's highly airbrushed images are no longer cutting it with today's beauty product fans, opening up new opportunities to get under the skin of consumers.

COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?

COMMENT: Here are seven keys tips that can help aid big ticket IT sales.

COMMENT: Seven ways to use the new Facebook Live video streaming for your business.

A backlash against High Heel beer shows the evolution of gendered marketing.

COMMENT: What do you do in your business that most other businesses in your field don't do?

How far will a business go for a Facebook like?

It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.

COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.

COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.

A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.

When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.

A few years ago I read a helpful book by Michael Le Bouef called How to win and keep Customers, writes Graham McGregor.

I did it in November, and by January 1st, I had double the normal number of forward booked speaking engagements than I ever had before, writes Debbie Mayo-Smith.

The Chinese dairy producer will soon be selling infant formula on NZ supermarket shelves.

Jamie Tulloch the owner of E3 Business Accountants made an interesting comment in his business and tax tips newsletter a while ago.

Pot entrepreneurs are leaving behind the trappings of the black market with carefully considered packaging.

Selling a six-figure supercar is a lot like parallel parking a six-figure supercar: Both require a deft touch and a little bit of luck.