Graham McGregor talks ways to get good leads for your website.

Animal behaviouris Mark Vette is no stranger to the small screen, but admits producing his own online video series presented new challenges.

Today's marketing tip is on how to create a brand new revenue stream for your business in November.

Founder of breakout dairy brand wants to bring farmers' markets to the supermarket, finds Holly Ryan.

Department store John Lewis has created another much-talked about Christmas advertisement and rings in the upcoming retail season.

If you've been in business for a while you soon realise that there are a lot of different marketing strategies for promoting your products and services.

No matter what happens tomorrow, the All Blacks have already won the social media World Cup says one commentator.

Bella Katz looks at ways companies are trying to combat "points fatigue" with loyalty programmes.

Graham McGregor talks taking action in your marketing.

In selling you often need to get your customers to change their thinking before you can make a sale.

Event Cinemas has landed in hot water after customers were potentially mislead by the promise of $1m competition prize.

Tears and tributes flowed for the larger than life ad man David 'Devo' Walden at his funeral that was held at Parnell's Holy Trinity Cathedral today.

According to a poll taken in the UK, Apple is the 'coolest' brand followed closely by Netflix. What would New Zealand's be?

Think you like soft drinks all on your own? That desire is the product of decades worth of focused efforts on behalf of industry.

I had an interesting experience a few days ago. I went to the letterbox to clear the mail and found a colourful postcard addressed to my dog.

David Walden, the driving force behind some memorable advertising campaigns, has died.

I was thinking recently about the various businesses I know that I'm happy to recommend to other people.

New Zealand Honey International wants a judicial declaration on whether its trademarks Manuka Doctor and Manuka Pharm amount to health claims.

Sales are up for Restaurant Brands, with even Starbucks up alongside its KFC and Carl's Jnr stablemates.

A wide range of businesses market their services by giving quotes to potential clients.

Marketing man Graham McGregor on the value of a one-sentence description of your product or service.

Auckland University was the only local university in the top 100 in the latest QS rankings increasing gap between the country's top-rated institutes.

In a sea of "celebrity" chefs, Heston Blumenthal is a master of marketing, writes Bella Katz.

Marketing consultant Graham McGregor says webinars are an extraordinary modern way to get your message out.

Wellington startup Stqry (pronunced "story") has also announced a name change as it expands off-shore.

Graham McGregor takes a look at what he thinks are some of the keys to marketing success.

The internet of Things - IoT - is a marketing buzz-term, but the whole thing will be upon us sooner rather than later, writes Juha Saarinen.

Graham McGregor shares tips on how to use infographics in your marketing.

Disney recently announced it will soon be launching one of its biggest theme-park expansions in history.