It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.

COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.

COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.

A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.

When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.

A few years ago I read a helpful book by Michael Le Bouef called How to win and keep Customers, writes Graham McGregor.

I did it in November, and by January 1st, I had double the normal number of forward booked speaking engagements than I ever had before, writes Debbie Mayo-Smith.

The Chinese dairy producer will soon be selling infant formula on NZ supermarket shelves.

Jamie Tulloch the owner of E3 Business Accountants made an interesting comment in his business and tax tips newsletter a while ago.

Selling a six-figure supercar is a lot like parallel parking a six-figure supercar: Both require a deft touch and a little bit of luck.

COMMENT: How can you create high POV for your own business this month?

Telemarketing and auto-play online ads are the most annoying types of advertising.

I'm a big fan of simple marketing strategies that are easy to use and produce a noticeable impact on your sales results when you use

Companies bending over backward to sell to millennials are doing the one thing the cohort hates most: trying too hard.

COMMENT: How do you get potential clients to choose your business rather than the other options they have?

What simple things can you do this week to attract larger numbers of new customers or clients to your business?

Adshel has partnered with research company Roy Morgan.

What proven marketing templates can you find that would be useful in your own business?

Australian social enterprise Thankyou Group is expanding to New Zealand.

Graham McGregor talks finding a 'better way' to sell.

Debbie Mayo-Smith talks pain and gain for a remarkable elevator pitch.

One marketing strategy you might want to consider trying is what I call a 'Rolls Royce Marketing Strategy', writes Graham McGregor.

What is your marketing focus for the start of 2016?

It's the biggest sporting event on the US calendar and billions of dollars will exchange hands in America today.

Debbie Mayo-Smith talks ways to beat competition for your sale.

The demise of Woolworths' Australian hardware experiment, Masters, won't devastate too many customers, writes Bella Katz.

Debbie Mayo-Smith talks a planning guide that will help you derive a plan of action.