Debbie Mayo-Smith talks ways to beat competition for your sale.

The demise of Woolworths' Australian hardware experiment, Masters, won't devastate too many customers, writes Bella Katz.

Debbie Mayo-Smith talks a planning guide that will help you derive a plan of action.

People complained about receiving emails after they had tried to 'unsubscribe'.

Men's clothing brand I Love Ugly caused outrage with new campaign advertising men's rings with women's naked body.

There are only a few short weeks till a brand New Year begins on 1 January 2016. Here are three success strategies to put into action in December.

The Coca-Cola truck has come to town! And that might be a bad thing for your teeth and health.

Graham McGregor talks ways to get good leads for your website.

Animal behaviouris Mark Vette is no stranger to the small screen, but admits producing his own online video series presented new challenges.

Department store John Lewis has created another much-talked about Christmas advertisement and rings in the upcoming retail season.

If you've been in business for a while you soon realise that there are a lot of different marketing strategies for promoting your products and services.

No matter what happens tomorrow, the All Blacks have already won the social media World Cup says one commentator.

Bella Katz looks at ways companies are trying to combat "points fatigue" with loyalty programmes.

Graham McGregor talks taking action in your marketing.

Flushable wipes are becoming increasingly popular, but they're the bane of many sewerage systems and testing has found that they shouldn't be flushed at all.

Manuka Honey producers are seeking to trademark the name is no surprise given that the manuka brand has been a victim of its own success over the years.

In selling you often need to get your customers to change their thinking before you can make a sale.

Event Cinemas has landed in hot water after customers were potentially mislead by the promise of $1m competition prize.

Think you like soft drinks all on your own? That desire is the product of decades worth of focused efforts on behalf of industry.

I had an interesting experience a few days ago. I went to the letterbox to clear the mail and found a colourful postcard addressed to my dog.

David Walden, the driving force behind some memorable advertising campaigns, has died.

I was thinking recently about the various businesses I know that I'm happy to recommend to other people.

New Zealand Honey International wants a judicial declaration on whether its trademarks Manuka Doctor and Manuka Pharm amount to health claims.

There's a department store in called Liberty and it contrasts so dramatically with what we have here in Australia.

Sales are up for Restaurant Brands, with even Starbucks up alongside its KFC and Carl's Jnr stablemates.

A wide range of businesses market their services by giving quotes to potential clients.

Marketing man Graham McGregor on the value of a one-sentence description of your product or service.

Auckland University was the only local university in the top 100 in the latest QS rankings increasing gap between the country's top-rated institutes.

In a sea of "celebrity" chefs, Heston Blumenthal is a master of marketing, writes Bella Katz.