A history of advertisers missing the mark with women
A backlash against High Heel beer shows the evolution of gendered marketing.
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Graham McGregor: Making your business unique and special
COMMENT: What do you do in your business that most other businesses in your field don't do?
Landlord: 'Like' me on Facebook or get evicted
How far will a business go for a Facebook like?
Graham McGregor: The high value of repeat and referral sales
COMMENT: What do most businesses focus most of their marketing activities on?
Newspapers escalate fight against ad blockers
The newspaper industry is upping its tactics in the fight against ad blockers.
Executive Success: Branding right at home with technology
It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.
Graham McGregor: Using the 'simplify principle' to boost sales
COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.
Graham McGregor: On the value of recycled marketing
COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.
How making it easy can boost your sales fast...
A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.
A simple marketing investment with a big payoff...
When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.
The value of solving customer's problems...
A few years ago I read a helpful book by Michael Le Bouef called How to win and keep Customers, writes Graham McGregor.
Get more sales with this simple action
I did it in November, and by January 1st, I had double the normal number of forward booked speaking engagements than I ever had before, writes Debbie Mayo-Smith.
Yashili launches formula brand in NZ
The Chinese dairy producer will soon be selling infant formula on NZ supermarket shelves.
Two ways to grow your business profits
Jamie Tulloch the owner of E3 Business Accountants made an interesting comment in his business and tax tips newsletter a while ago.
Selling weed legally is all about the packaging
Pot entrepreneurs are leaving behind the trappings of the black market with carefully considered packaging.
Why money alone won't get you this car
Selling a six-figure supercar is a lot like parallel parking a six-figure supercar: Both require a deft touch and a little bit of luck.
Graham McGregor: Using high POV to boost sales
COMMENT: How can you create high POV for your own business this month?
What advertising do you hate the most?
Telemarketing and auto-play online ads are the most annoying types of advertising.
Graham McGregor: Two magic words that boost sales and delight clients
I'm a big fan of simple marketing strategies that are easy to use and produce a noticeable impact on your sales results when you use
Millennials crushing the dreams of marketing directors
Companies bending over backward to sell to millennials are doing the one thing the cohort hates most: trying too hard.
Graham McGregor: How to persuade clients to pick your business
COMMENT: How do you get potential clients to choose your business rather than the other options they have?
Graham McGregor: Picking the low hanging fruit marketing opportunities
What simple things can you do this week to attract larger numbers of new customers or clients to your business?
Graham McGregor: Three valuable marketing lessons I've learned
COMMENT: Graham McGregor talks three valuable marketing lessons to apply to your business.
Graham McGregor: How to find proven marketing templates to boost sales
What proven marketing templates can you find that would be useful in your own business?
Social enterprise Thankyou Group to launch in NZ
Australian social enterprise Thankyou Group is expanding to New Zealand.
Graham McGregor: Finding a 'better way' to sell
Graham McGregor talks finding a 'better way' to sell.
Debbie Mayo-Smith: Pain and gain for a remarkable elevator pitch
Debbie Mayo-Smith talks pain and gain for a remarkable elevator pitch.
Graham McGregor: How to use a 'Rolls Royce' marketing strategy
One marketing strategy you might want to consider trying is what I call a 'Rolls Royce Marketing Strategy', writes Graham McGregor.
Graham McGregor: What is your marketing focus for the start of 2016?
What is your marketing focus for the start of 2016?