Best of Business: An under-the-radar travel website was bought for $85 million by Webjet this year.

COMMENT: Part 1: Three simple strategies that will help professional services to market their business more effectively.

Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.

Adland's highly airbrushed images are no longer cutting it with today's beauty product fans, opening up new opportunities to get under the skin of consumers.

COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?

COMMENT: Here are seven keys tips that can help aid big ticket IT sales.

COMMENT: Seven ways to use the new Facebook Live video streaming for your business.

A backlash against High Heel beer shows the evolution of gendered marketing.

COMMENT: What do most businesses focus most of their marketing activities on?

The newspaper industry is upping its tactics in the fight against ad blockers.

It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.

COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.

COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.

A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.

When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.

A few years ago I read a helpful book by Michael Le Bouef called How to win and keep Customers, writes Graham McGregor.

I did it in November, and by January 1st, I had double the normal number of forward booked speaking engagements than I ever had before, writes Debbie Mayo-Smith.

Pot entrepreneurs are leaving behind the trappings of the black market with carefully considered packaging.

Selling a six-figure supercar is a lot like parallel parking a six-figure supercar: Both require a deft touch and a little bit of luck.

COMMENT: How can you create high POV for your own business this month?

Telemarketing and auto-play online ads are the most annoying types of advertising.

I'm a big fan of simple marketing strategies that are easy to use and produce a noticeable impact on your sales results when you use

Companies bending over backward to sell to millennials are doing the one thing the cohort hates most: trying too hard.

COMMENT: How do you get potential clients to choose your business rather than the other options they have?

What simple things can you do this week to attract larger numbers of new customers or clients to your business?

Adshel has partnered with research company Roy Morgan.

COMMENT: Graham McGregor talks three valuable marketing lessons to apply to your business.