The super-rich are buying experiences instead of handbags and heading to NZ.

NZ's safety and natural beauty mean overseas tourists are flocking to our parks.

Marketing and advertising success was celebrated at last night's Beacon Awards

COMMENT: Keep people on your database not for months, but for years.

Online watchdogs are happy with Facebook's reason for targeting vulnerable youth.

Digital agency Motion Sickness is doing its own thing, and doing just fine.

COMMENT: What is a memorable way to explain what you do for your clients?

Whittaker's unveils its latest chocolate creation.

COMMENT: A personal brand is crucial to becoming well known and well paid.

COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.

The Australian duo started out selling their samples at the Bondi markets.

Magnum has been accused of "promoting lesbianism" in its latest ad.

Ilabb founder Seadon Baker talks emotive marketing and the clothing industry.

COMMENT: Global companies need to choose values they can defend globally -- and uphold.

COMMENT: How to double the results from all your advertising.

New Zealand's advertising agencies celebrated their metal at this month's Axis Awards

COMMENT: Here's how to get a large number of high quality clients.

COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.

Kiwifruit marketer has gone from boom to bust to boom again.

Forget cocaine and alcohol. We are hooked on our phones - and it's bad news, says an expert in marketing.

Rise follows another record-breaking year, with overseas visitors nearing 3.5m.

A pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.

Top marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer

Bay of Plenty Tourism thrilled with response to survey on life in region

Executives and creatives celebrated success for the 2016 Direct Marketing Awards.

A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that

Dan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.

As mainstream beer sales decline, advertisers are increasingly targeting campaigns at women.

COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.

The Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.