COMMENT: What are you going to do in your business so you get off to a fast start in 2017?

COMMENT: How do you create an amazing experience for your customers?

Join Bernadine Oliver-Kerby as she talks to PR expert Trish Sherson from Sherson Willis on the US election's marketing trends.

COMMENT: With the US election race so tight we don't know what kind of world we will be wake up to on Thursday.

AIG has renewed its contract with New Zealand rugby, retaining its central spot on the All Blacks jersey.

NZ Herald Focus: This 23-year-old Kiwi is set for life after making herself rich selling an obscure product.

COMMENT: What can you do in the next 30 days to make your business stand out from the crowd?

Ad executives have solved many "problems" people didn't know they had.

COMMENT: To create a memorable market niche is to have a 'special way of doing business'.

The Commerce Commission filed 19 charges against mobile trader Bestdeals 4 You relating to layby sales agreements.

The shake-up in loyalty card schemes continues with Mitre 10 switching from Fly Buys to Air New Zealand Airpoints.

COMMENT: There's a reason great ads with exaggerated promises never feature in the financial services industry.

Samsung's exploding Galaxy Note 7 ranks among some of the biggest PR headaches ever.

COMMENT: Focusing on selling to a niche market may not work for every business, but is something to think about.

Steinlager has stepped down as the sponsor of the New Zealand Rugby Awards, with ASB Bank taking the reigns.

COMMENT: What can you offer potential clients that would position your business as a helpful resource?

A new range of coconut cheese in the UK has sparked a social media rant of epic proportions.

The explosion of the lower-case "i" prefix in the wake of the Apple revolution is over. So what trend will be next?

COMMENT: What can you do to encourage customers to choose your business over many of your competitors?

The distributor of Nurofen is accused of misleading the public about its specific pain products.

The sweet maker's response: "Skittles are candy. Refugees are people".

Last night's episode of the Real Housewives of Auckland took a commercial blow following Julia Sloane's controversial comment.

COMMENT: Here's a list of tools for you to use in support of local marketing.

A fight is brewing over the product labelling and health claims of the Australian dairy industry's most bitter rivals.

COMMENT: Here are some valuable marketing lessons to take away from the businesses you enjoy.

Ever wondered if you'd be better off ditching study to become an entrepreneur? These Gold Coast millennials did, and it paid off.

COMMENT: "There is only one thing worse than being talked about and that is not being talked about."

AirAsia X will change how it discloses processing fees when selling tickets online getting a Commerce Commission warning.

Find a marketing or sales strategy that is already working well and then put it into action in your own business.

Kiwi lingerie label Lonely has launched an international marketing campaign and is opening its third store.