From Nike to Spark, marketer says his move isn't really such a big leap.

COMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.

COMMENT: How could you turn your ideas into a new client marketing magnet?

NZ's first and biggest peer-to-peer lender will plead guilty after it told people in letters they had been pre-approved for loans.

Deal seen as an endorsement of the "high-quality intellectual property" produced by Auckland-based Marker Metro.

COMMENT: If customers are telling other people about your business, it means your marketing budget can be slashed.

Russell Baillie checks out the latest Air New Zealand safety video for the first - but probably not the last - time.

Z Energy is moving away from supermarket docket discounts to instant savings for Fly Buys members.

Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.

Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.

James Cameron is fronting a new $11 million-plus campaign to market this country overseas.

COMMENT: What can you think of that is a welcomed gift, and yet is also a piece of blatant marketing?

The future looks brighter for Kiwi kids living in hardship in Tauranga and Auckland thanks to the announcement of a new partnership

COMMENT: Five ways to quickly improve profits in your retail shop.

Beer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.

Best of Business: An under-the-radar travel website was bought for $85 million by Webjet this year.

COMMENT: Part 1: Three simple strategies that will help professional services to market their business more effectively.

Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.

COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?

COMMENT: Here are seven keys tips that can help aid big ticket IT sales.

COMMENT: Seven ways to use the new Facebook Live video streaming for your business.

A backlash against High Heel beer shows the evolution of gendered marketing.

COMMENT: What do you do in your business that most other businesses in your field don't do?

How far will a business go for a Facebook like?

COMMENT: What do most businesses focus most of their marketing activities on?

The newspaper industry is upping its tactics in the fight against ad blockers.

It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.

COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.

COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.

A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.