How far will a business go for a Facebook like?

COMMENT: What do most businesses focus most of their marketing activities on?

The newspaper industry is upping its tactics in the fight against ad blockers.

It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.

COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.

COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.

A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.

When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.

A few years ago I read a helpful book by Michael Le Bouef called How to win and keep Customers, writes Graham McGregor.

Jamie Tulloch the owner of E3 Business Accountants made an interesting comment in his business and tax tips newsletter a while ago.

Pot entrepreneurs are leaving behind the trappings of the black market with carefully considered packaging.

Selling a six-figure supercar is a lot like parallel parking a six-figure supercar: Both require a deft touch and a little bit of luck.

COMMENT: How can you create high POV for your own business this month?

Telemarketing and auto-play online ads are the most annoying types of advertising.

I'm a big fan of simple marketing strategies that are easy to use and produce a noticeable impact on your sales results when you use

Companies bending over backward to sell to millennials are doing the one thing the cohort hates most: trying too hard.

COMMENT: How do you get potential clients to choose your business rather than the other options they have?

Adshel has partnered with research company Roy Morgan.

COMMENT: Graham McGregor talks three valuable marketing lessons to apply to your business.

Are you prepared to dress like a movie star?

What proven marketing templates can you find that would be useful in your own business?

Australian social enterprise Thankyou Group is expanding to New Zealand.

Graham McGregor talks finding a 'better way' to sell.

Debbie Mayo-Smith talks pain and gain for a remarkable elevator pitch.

One marketing strategy you might want to consider trying is what I call a 'Rolls Royce Marketing Strategy', writes Graham McGregor.

What is your marketing focus for the start of 2016?

It's the biggest sporting event on the US calendar and billions of dollars will exchange hands in America today.