
Graham McGregor: What is your marketing Plan B?
COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.
COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.
The Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.
Manufacturers and marketers have long stuck by three certain "dimensions" of food - taste, texture and smell. But what if there was a fourth?
Banks could face losing up to 20 per cent of their customer base if they continue to decrease their relationship-based interactions, a researcher has warned.
COMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.
The public are "liable to be misled" into thinking the DIY chain's prices are the lowest on the market, says the Commerce Commission.
New Zealand's exercise industry is growing to be worth about $494 million, and experts say it hasn't hit its peak yet.
Five days a week, for the past 30 years, the 73-year-old has been going to YMCA Auckland City Fitness, and he can't speak highly enough of it.
COMMENT: These four strategies to boost sales are often overlooked, Graham McGregor writes.
COMMENT: If you would like to double your sales in 2017, here is a simple plan that may help.
COMMENT: Make sure you clearly associate what you sell with what people are thinking about right now.
Kiwis are being warned to steer clear of emails claiming they could win prizes from well-known New Zealand businesses.
COMMENT: What you can do to develop an unbeatable competitive advantage for your business.
The $10.9 billion purchase of VCA, an animal hospital chain, is now Mars' biggest line of business.
The toll of sugary drinks on the health of Pacific Island people is an issue close to the heart of 23-year-old Paul Nai, who is leading a new study on cultural drivers of consumption.
Corporate presence within the arts and creative industries is no coincidence.
COMMENT: Good advice saves us months of hard work or helped us to unlock great business opportunities.
Tobacco companies are flouting ad bans by rewarding retailers who push products using a specific sequence of magic words.
Devonport Chocolates owner Stephanie Everitt explains how her "retirement job" turned in to a full-blown business.
Laver and Wood have launched an equity crowdfunding campaign on PledgeMe with goals to expand the business and step up their social media for both local and overseas customers. Made with funding from NZ On Air.
Dentists spell out sugar control policies they say are needed
COMMENT: Here are three success strategies you might like to put into action this month.
A New Zealand company is selling "tens of thousands" of canisters of New Zealand air to China every month.
They have bushy beards, a preference for loose-fitting robes, hundreds of millions of devotees - and a line of consumer products.
COMMENT: What are you going to do differently to make 2017 your best year in business ever?
New Zealand shares were mixed with Orion Health Group and Tower dragging the index lower on their first-half earnings.
There has been more bad news for embattled All Blacks halfback Aaron Smith.
The Government's new plan to get help for obese kids is proving a turn-off to many parents.
COMMENT: A simple gratitude marketing strategy you might like to use in your own business.
COMMENT: The $500,000 proposal to change Auckland's slogan received predictable criticism, writes John Drinnan.