COMMENT: What can you do to encourage customers to choose your business over many of your competitors?

The distributor of Nurofen is accused of misleading the public about its specific pain products.

The sweet maker's response: "Skittles are candy. Refugees are people".

Last night's episode of the Real Housewives of Auckland took a commercial blow following Julia Sloane's controversial comment.

COMMENT: Here's a list of tools for you to use in support of local marketing.

A fight is brewing over the product labelling and health claims of the Australian dairy industry's most bitter rivals.

COMMENT: Here are some valuable marketing lessons to take away from the businesses you enjoy.

Ever wondered if you'd be better off ditching study to become an entrepreneur? These Gold Coast millennials did, and it paid off.

COMMENT: "There is only one thing worse than being talked about and that is not being talked about."

Kiwi lingerie label Lonely has launched an international marketing campaign and is opening its third store.

Can personalised number plates become a mainstream product? Or will they remain the preserve of show-off extroverts?

Have you ever found yourself donating to a cause you've never heard of? Buying something you didn't need because you liked the person

COMMENT: Marketing tells us if it's not easy, it doesn't really work - and from where I sit it sure isn't working.

COMMENT: What could you do to make your own business memorable?

Heineken has some sponsorship advice for the International Olympic Committee: Less is more.

From Nike to Spark, marketer says his move isn't really such a big leap.

COMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.

COMMENT: How could you turn your ideas into a new client marketing magnet?

COMMENT: If customers are telling other people about your business, it means your marketing budget can be slashed.

Russell Baillie checks out the latest Air New Zealand safety video for the first - but probably not the last - time.

Z Energy is moving away from supermarket docket discounts to instant savings for Fly Buys members.

Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.

Customers vent fury when told not to play game that has taken world by storm.

COMMENT: Everyone is not your ideal client.

Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.

James Cameron is fronting a new $11 million-plus campaign to market this country overseas.

COMMENT: What can you think of that is a welcomed gift, and yet is also a piece of blatant marketing?

The future looks brighter for Kiwi kids living in hardship in Tauranga and Auckland thanks to the announcement of a new partnership

COMMENT: Five ways to quickly improve profits in your retail shop.

Beer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.