Find a marketing or sales strategy that is already working well and then put it into action in your own business.

Kiwi lingerie label Lonely has launched an international marketing campaign and is opening its third store.

Can personalised number plates become a mainstream product? Or will they remain the preserve of show-off extroverts?

Have you ever found yourself donating to a cause you've never heard of? Buying something you didn't need because you liked the person

COMMENT: Marketing tells us if it's not easy, it doesn't really work - and from where I sit it sure isn't working.

COMMENT: What could you do to make your own business memorable?

Heineken has some sponsorship advice for the International Olympic Committee: Less is more.

From Nike to Spark, marketer says his move isn't really such a big leap.

COMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.

Deal seen as an endorsement of the "high-quality intellectual property" produced by Auckland-based Marker Metro.

COMMENT: If customers are telling other people about your business, it means your marketing budget can be slashed.

Russell Baillie checks out the latest Air New Zealand safety video for the first - but probably not the last - time.

Z Energy is moving away from supermarket docket discounts to instant savings for Fly Buys members.

Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.

Customers vent fury when told not to play game that has taken world by storm.

COMMENT: Everyone is not your ideal client.

Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.

James Cameron is fronting a new $11 million-plus campaign to market this country overseas.

COMMENT: Five ways to quickly improve profits in your retail shop.

Beer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.

Best of Business: An under-the-radar travel website was bought for $85 million by Webjet this year.

COMMENT: Part 1: Three simple strategies that will help professional services to market their business more effectively.

Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.

Adland's highly airbrushed images are no longer cutting it with today's beauty product fans, opening up new opportunities to get under the skin of consumers.

COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?

COMMENT: Here are seven keys tips that can help aid big ticket IT sales.

COMMENT: Seven ways to use the new Facebook Live video streaming for your business.

A backlash against High Heel beer shows the evolution of gendered marketing.

COMMENT: What do you do in your business that most other businesses in your field don't do?