![Graham McGregor: Is your business a helpful resource?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Graham McGregor: Is your business a helpful resource?
COMMENT: What can you offer potential clients that would position your business as a helpful resource?
COMMENT: What can you offer potential clients that would position your business as a helpful resource?
A new range of coconut cheese in the UK has sparked a social media rant of epic proportions.
The explosion of the lower-case "i" prefix in the wake of the Apple revolution is over. So what trend will be next?
WATCH: Audi's new ad could be one the strangest ads around.
Hansen compares team's reputation with that of major NZ real estate agency
COMMENT: What can you do to encourage customers to choose your business over many of your competitors?
The distributor of Nurofen is accused of misleading the public about its specific pain products.
The sweet maker's response: "Skittles are candy. Refugees are people".
Last night's episode of the Real Housewives of Auckland took a commercial blow following Julia Sloane's controversial comment.
COMMENT: Here are some valuable marketing lessons to take away from the businesses you enjoy.
Ever wondered if you'd be better off ditching study to become an entrepreneur? These Gold Coast millennials did, and it paid off.
COMMENT: "There is only one thing worse than being talked about and that is not being talked about."
AirAsia X will change how it discloses processing fees when selling tickets online getting a Commerce Commission warning.
Find a marketing or sales strategy that is already working well and then put it into action in your own business.
Kiwi lingerie label Lonely has launched an international marketing campaign and is opening its third store.
Can personalised number plates become a mainstream product? Or will they remain the preserve of show-off extroverts?
Have you ever found yourself donating to a cause you've never heard of? Buying something you didn't need because you liked the person
COMMENT: Marketing tells us if it's not easy, it doesn't really work - and from where I sit it sure isn't working.
From Nike to Spark, marketer says his move isn't really such a big leap.
COMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.
COMMENT: How could you turn your ideas into a new client marketing magnet?
NZ's first and biggest peer-to-peer lender will plead guilty after it told people in letters they had been pre-approved for loans.
Deal seen as an endorsement of the "high-quality intellectual property" produced by Auckland-based Marker Metro.
COMMENT: If customers are telling other people about your business, it means your marketing budget can be slashed.
Russell Baillie checks out the latest Air New Zealand safety video for the first - but probably not the last - time.
Z Energy is moving away from supermarket docket discounts to instant savings for Fly Buys members.
Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.
Customers vent fury when told not to play game that has taken world by storm.
COMMENT: Everyone is not your ideal client.
Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.