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Watchdog satisfied with FB response
Online watchdogs are happy with Facebook's reason for targeting vulnerable youth.
Online watchdogs are happy with Facebook's reason for targeting vulnerable youth.
Digital agency Motion Sickness is doing its own thing, and doing just fine.
COMMENT: What is a memorable way to explain what you do for your clients?
COMMENT: A personal brand is crucial to becoming well known and well paid.
Meet the Kiwi Willy Wonka taking a trip down memory lane with chocolate.
Facebook has announced a new tool to help small businesses with their marketing strategy.
COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.
The Australian duo started out selling their samples at the Bondi markets.
COMMENT: Global companies need to choose values they can defend globally -- and uphold.
COMMENT: How to double the results from all your advertising.
New Zealand's advertising agencies celebrated their metal at this month's Axis Awards
COMMENT: Here's how to get a large number of high quality clients.
COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.
Rockit Global plans to focus on strengthening its international position.
Forget stacking shelves or washing dishes, New Zealand students are earning up to $150 a night from the comfort of their own home.
Kiwifruit marketer has gone from boom to bust to boom again.
Forget cocaine and alcohol. We are hooked on our phones - and it's bad news, says an expert in marketing.
Top marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer
Bay of Plenty Tourism thrilled with response to survey on life in region
Executives and creatives celebrated success for the 2016 Direct Marketing Awards.
A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that
Dan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.
As mainstream beer sales decline, advertisers are increasingly targeting campaigns at women.
COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.
The Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.
Manufacturers and marketers have long stuck by three certain "dimensions" of food - taste, texture and smell. But what if there was a fourth?
Banks could face losing up to 20 per cent of their customer base if they continue to decrease their relationship-based interactions, a researcher has warned.
COMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.
The public are "liable to be misled" into thinking the DIY chain's prices are the lowest on the market, says the Commerce Commission.