Forget stacking shelves or washing dishes, New Zealand students are earning up to $150 a night from the comfort of their own home.

Kiwifruit marketer has gone from boom to bust to boom again.

Forget cocaine and alcohol. We are hooked on our phones - and it's bad news, says an expert in marketing.

Rise follows another record-breaking year, with overseas visitors nearing 3.5m.

A pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.

Top marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer

Bay of Plenty Tourism thrilled with response to survey on life in region

Executives and creatives celebrated success for the 2016 Direct Marketing Awards.

A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that

COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.

The Government must step in to curb the marketing of unhealthy food to our children, a leading public health researcher argues.

Manufacturers and marketers have long stuck by three certain "dimensions" of food - taste, texture and smell. But what if there was a fourth?

Banks could face losing up to 20 per cent of their customer base if they continue to decrease their relationship-based interactions, a researcher has warned.

COMMENT: One of the marketing challenges we face is in making our business both interesting and memorable to potential clients.

The public are "liable to be misled" into thinking the DIY chain's prices are the lowest on the market, says the Commerce Commission.

New Zealand's exercise industry is growing to be worth about $494 million, and experts say it hasn't hit its peak yet.

Five days a week, for the past 30 years, the 73-year-old has been going to YMCA Auckland City Fitness, and he can't speak highly enough of it.

COMMENT: These four strategies to boost sales are often overlooked, Graham McGregor writes.

COMMENT: If you would like to double your sales in 2017, here is a simple plan that may help.

COMMENT: Make sure you clearly associate what you sell with what people are thinking about right now.

Kiwis are being warned to steer clear of emails claiming they could win prizes from well-known New Zealand businesses.

COMMENT: What you can do to develop an unbeatable competitive advantage for your business.

The $10.9 billion purchase of VCA, an animal hospital chain, is now Mars' biggest line of business.

The toll of sugary drinks on the health of Pacific Island people is an issue close to the heart of 23-year-old Paul Nai, who is leading a new study on cultural drivers of consumption.

Corporate presence within the arts and creative industries is no coincidence.

COMMENT: Good advice saves us months of hard work or helped us to unlock great business opportunities.

Tobacco companies are flouting ad bans by rewarding retailers who push products using a specific sequence of magic words.

Annoyed at a newspaper's questions, mayoral candidate gives back election donation.

COMMENT: Better positioning helps you answer these two why questions powerfully.

Devonport Chocolates owner Stephanie Everitt explains how her "retirement job" turned in to a full-blown business.