Latest from Marketing

Energy war: 69,000 customers switch providers. Here's the winners and losers

Data shows where customers are taking their money.

National and Labour's new ads: Who does it better?

Political and marketing experts say the ads are boring and have similar messaging.

The Wellington boutique thriving despite Covid-19

Rachael Caughley's business has flourished amid the pandemic.

Ad agency BMG fumes over pork company's bacon adverts

Legal fight erupts over bacon advertising campaign.

Top of the world: NZ-based ad boss to run giant global firm

Kiwi-based adman will lead a global staff of 10,000 in over 200 offices in 90 countries.

Social media climbers: Inside Jaime Ridge's world

Kiwi stylist warns getting noticed on social media is not as easy as it looks.

MONDAY's child: How Jaimee Lupton sold 22,000 bottles of shampoo in a week

For a new haircare brand, Covid-19 lockdown was just the icing on the cake.

ComCom takes Waikato door-to-door trader to court

The Hamilton-based company sold consumer goods via door-to-door sales agents.

Travel boom as Kiwis escape for long weekend

It's the first holiday weekend since New Zealand moved to alert level 2 - and we're off.

The man charged with informing Kiwis about cannabis and euthanasia

Saatchi's Paul Wilson finds himself in the middle of two of NZ's most contentious issues.

Deals aplenty for long weekend domestic travellers

Queen's Birthday weekend bargains galore on tourism activities, campervans and hotels.

Saatchi & Saatchi strategist: What marketers need to start doing

We need to reach for an old cultural cure, writes Saatchi & Saatchi's David McIndoe.

VW pulls 'racist' ad after outcry

VW has faced backlash for an Instagram ad trumpeting the new Golf.

David Thomason on the elephant in the Covid-19 business world

Most predictions about Covid-19's impact on business will be wrong, writes David Thomason.

Revealed: RNZ spent $100,000 on media attack ads

RNZ's controversial ad campaign that raised ire of media counterparts cost over $100,000.

Go NZ! How a Kiwi ad agency got free 'bagels for life'

A little help went a long way for one Auckland-based ad agency.