Business and the market for virtue
Research shows companies will back ethical causes if they know they'll benefit from them.
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Clever marketing sells house close to KFC in one week.
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COMMENT: Listening for 'pain points' that your customers have is very beneficial.
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COMMENT: Are you relying only on social media to bring you new business?
Ad experts revamp political billboards
Creatives from Ogilvy & Mather redesign billboards of the five major political parties.
Reduce risk to increase your sales
COMMENT: The number one rule with risk is this everything counts.
The glow-in-the-dark shark
A just-described shark species glows in the dark and weighs less than 1kg at full growth.
Keep it simple to boost your sales
COMMENT: An easy way to increase your sales when talking to potential clients
What's your million dollar marketing niche?
COMMENT: How to get an audience of clients who highly value what you offer.
'I was young, rich and miserable'
How near death and a ruthless banker boss led to Aussie cosmetics success.
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COMMENT:To attract ideal new clients I highly recommend you test using a special report.
How to sell premium priced services
COMMENT: What 'new category' could you create for your own business?
Hidden meanings in famous logos
We see these brands every day, but they're actually hiding a message in plain sight.
Social media essential for SMEs
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Watch NZH Local Focus: New chocolate factory in Waikato
Makes over 3 million easter eggs each year. Made with funding from NZ On Air.
Aussies accuse us of stealing from them
So where the bloody hell are you? Aussies call out NZ for similar tourism campaigns.
The value of using evergreen marketing
COMMENT: I'm a big fan of evergreen marketing and I highly recommend you use it.
Time to celebrate and be grateful
COMMENT: Team NZ's effort is a good a time to reflect on the importance of celebration.
More concerns raised over pen which claims to 'erase' pain
A company claiming their pen can click away pain has come under fire again
A big winner already in America's Cup
Emirates Airline is already a winner in the America's Cup says marketing expert.
Google to stop reading your emails
The tech giant is going to stop reading your Gmail in search of opportunities to sell ads.
Is Facebook marketing right for you?
COMMENT: What is the value of a new customer for your business?
Join the love triangle in Bermuda
Toyota fires its own America's Cup shot across the bows with an ad campaign.
How to create raving business fans
COMMENT: Think about a product or service that you love using and often recommend.
Student: 'They don't come for education'
An Indian graduate says most students below degree level "don't come here to get educated"
Spreading the $6 billion message
The latest view of the advertising industry shows a sector on the rise.
Digital finger on the customer's pulse
COMMENT: Being a marketing person in 2017 means getting your geek on.
How to make services easier to sell
COMMENT: When you eliminate jargon it can often make products or services easier to sell.
Do you have a 'Rolls Royce' Service Offer?
COMMENT: What do some of your clients enjoy by using your services?
The personal trainer making big bucks
Katie Parsons is used to gains but didn't expect her business to be as successful as it is
4 beneficial no-cost marketing resources
COMMENT: A simple way to make great progress is to get the help of other people.