Marketing strategies to put in to action
COMMENT: Here are five new marketing strategies to try.
COMMENT: Here are five new marketing strategies to try.
An energy drink being sold in Canada under the name Haka has offended Kiwis living there.
COMMENT: How can you make regular contact with past clients and current customers?
The super-rich are buying experiences instead of handbags and heading to NZ.
NZ's safety and natural beauty mean overseas tourists are flocking to our parks.
Marketing and advertising success was celebrated at last night's Beacon Awards
COMMENT: Keep people on your database not for months, but for years.
Online watchdogs are happy with Facebook's reason for targeting vulnerable youth.
Digital agency Motion Sickness is doing its own thing, and doing just fine.
COMMENT: A personal brand is crucial to becoming well known and well paid.
Meet the Kiwi Willy Wonka taking a trip down memory lane with chocolate.
Facebook has announced a new tool to help small businesses with their marketing strategy.
COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.
The Australian duo started out selling their samples at the Bondi markets.
Magnum has been accused of "promoting lesbianism" in its latest ad.
Ilabb founder Seadon Baker talks emotive marketing and the clothing industry.
COMMENT: Global companies need to choose values they can defend globally -- and uphold.
COMMENT: How to double the results from all your advertising.
COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.
Rockit Global plans to focus on strengthening its international position.
Forget stacking shelves or washing dishes, New Zealand students are earning up to $150 a night from the comfort of their own home.
Kiwifruit marketer has gone from boom to bust to boom again.
Forget cocaine and alcohol. We are hooked on our phones - and it's bad news, says an expert in marketing.
Rise follows another record-breaking year, with overseas visitors nearing 3.5m.
A pain which promises to click away pain with the power of rose quartz is under scrutiny from Consumer NZ.
Top marketing graduate Kyal Little is still looking for a job 18 months after graduating - because he hasn't yet found an employer
Bay of Plenty Tourism thrilled with response to survey on life in region
Executives and creatives celebrated success for the 2016 Direct Marketing Awards.
A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that
Dan Carter has been dropped as a brand ambassador for Land Rover following his alleged drink driving incident in France last week.