Latest from Marketing

Ad expert: What Govt needs to do to get its coronavirus message across

An advertising expert on how the Government can reach Kiwis.

Damien Venuto: With all eyes on coronavirus, what have we missed?

Nothing else has mattered in the media apart from the outbreak.

The most powerful demographic in NZ is being ignored

Marketers have a big blindspot when it comes to the group with the most spending power.

The problem with the Royal family: A 93-year-old CEO

A marketing expert argues the Royal Family needs a restructure.

Watch: Are these Qantas ads the daggiest airline commercials?

Airline nostalgia is being rolled out as the airline nears its 100th birthday.

Liam Dann: Cheering up a tiny nation of 600 islands

A little Christmas optimism.

Meet the Kiwi digital whizzes behind Boris Johnson's landslide victory

Sean Topham is coy about whether his team will be helping Simon Bridges.

The $4k mistake that could destroy a $16 billion empire

A $3700 mistake could spell the end of this cult fast-food empire.

Revealed: The ad agency set to put the Shine back in Tip Top

Tip Top has appointed a new ad agency.

Watch: NZ Post Christmas ad celebrates 'festive fibs' with Fleetwood Mac

NZ Post has changed creative direction.

Effies 2019: NZ's most effective marketing ideas revealed

Creative minds of the marketing industry were celebrated last night.

Local elections: Voter turnout is a joke. Here's how to fix it

Ad expert Ben Goodale offers a few tips to increase voter turnout.

Chinese pop star influencer to share NZ with her 6.25m followers

Marketing expert says using influencers one of best ways to market NZ to Chinese.

World Cup charity auction for hungry school kids axed

Auction racked up close to $15,000 in bids in just three days. But it had to stop.

A cold caller rang with a get-rich proposal. It went horribly wrong (for them).

The bold claims and invisible world of the online trading sales company targeting Kiwis.

'Diversity' chocolate bar causes outrage

A Cadbury bar is being criticised after its multi-flavoured design offended some.

Letters: Who should we send home from Ihumātao?

I hope Ihumātao will not live up to its name with blood being spilled. - Potonga Neilson

Chinese celebrity sells $30m of Kiwi goods in four hours

10 million Chinese consumers watched the livestream. And they spent their money.