Is Facebook marketing right for you?
COMMENT: What is the value of a new customer for your business?
COMMENT: What is the value of a new customer for your business?
Toyota fires its own America's Cup shot across the bows with an ad campaign.
COMMENT: Think about a product or service that you love using and often recommend.
An Indian graduate says most students below degree level "don't come here to get educated"
The latest view of the advertising industry shows a sector on the rise.
COMMENT: Being a marketing person in 2017 means getting your geek on.
Katie Parsons is used to gains but didn't expect her business to be as successful as it is
COMMENT: A simple way to make great progress is to get the help of other people.
COMMENT: Six simple tips and tricks you can use to make your phone's battery last.
This is not a joke - Kiwi air is being sold overseas for $35 a pop.
COMMENT: Here are five new marketing strategies to try.
An energy drink being sold in Canada under the name Haka has offended Kiwis living there.
COMMENT: How can you make regular contact with past clients and current customers?
The super-rich are buying experiences instead of handbags and heading to NZ.
NZ's safety and natural beauty mean overseas tourists are flocking to our parks.
Online watchdogs are happy with Facebook's reason for targeting vulnerable youth.
Digital agency Motion Sickness is doing its own thing, and doing just fine.
COMMENT: What is a memorable way to explain what you do for your clients?
COMMENT: A personal brand is crucial to becoming well known and well paid.
Meet the Kiwi Willy Wonka taking a trip down memory lane with chocolate.
Facebook has announced a new tool to help small businesses with their marketing strategy.
COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.
The Australian duo started out selling their samples at the Bondi markets.
Magnum has been accused of "promoting lesbianism" in its latest ad.
Ilabb founder Seadon Baker talks emotive marketing and the clothing industry.
COMMENT: Global companies need to choose values they can defend globally -- and uphold.