Lotto's latest TV advert is a real-life heart-warmer.

Ads that objectify are out but decision makers are still mostly white and male

Dr Sommer Kapitan a Senior lecturer in marketing at Auckland University of Technology talks about the influencer marketing industry and how does it compare to the US, UK markets

The story of four different Kiwis who've chosen to jump off the "normal life" path.

We ask serial entrepreneur Cecilia Robinson if entrepreneurs are born or made.

Is there such a thing as "healthy" marketing for children? A new study aims to find out.

Retailers are embracing Boxing Day sales, with many calling it the busiest day of the year

Could robots change way we think? Researchers fear AI could hijack our language.

Nostalgia and Kiwi favourites combine for new ice-block in time for summer.

New Zealand's poultry industry questions whether Sunfed Meats' labelling is misleading.

The Singles' day shopping festival is a day where entertainment and retail becomes one.

COMMENT: Most businesses have a lot of competitors offering similar products and services.

COMMENT: How to thrive in business under the new Government.

COMMENT: Graham McGregor on a simple way to improve your marketing results.

Earliest opening to be 7am under draft bottle-shop rules.

COMMENT: Successful marketing has a principle of "Slow, Slow, Quick, Quick".

One lifestyle drink, marketed as natural and organic, had more sugar than Powerade.

COMMENT: The three useful programs most businesses are not using.

Tickets to a "hit rock musical" about women's suffrage are being discounted for women.

COMMENT: What you can do to make your business 'super memorable'.

COMMENT: Here are two marketing strategies you might like to try.

Research shows companies will back ethical causes if they know they'll benefit from them.

Clever marketing sells house close to KFC in one week.

COMMENT: Listening for 'pain points' that your customers have is very beneficial.

COMMENT: Are you relying only on social media to bring you new business?

Creatives from Ogilvy & Mather redesign billboards of the five major political parties.

COMMENT: The number one rule with risk is this everything counts.

A just-described shark species glows in the dark and weighs less than 1kg at full growth.

COMMENT: An easy way to increase your sales when talking to potential clients

COMMENT: How to get an audience of clients who highly value what you offer.