The big mistake too many businesses make in a recession
Advertising chief says 'invisibility' biggest danger for Kiwi firms.
AdvertisementAdvertise with NZME.
Latest fromMarketing
How MLM schemes are hurting friendships
When everyone is a possible recruit, friendship becomes secondary.
Billboards proclaim medicinal marijuana the next hot product
Medicinal marijuana company claims cannabis sales set to boom.
PR your life like Meghan: Fake it 'til you make it
Could individuals benefit from applying the principles of PR to their own lives?
Tech is a loaded gun
COMMENT: National security fears will continue to limit tech companies' export ambitions.
Chinese tech firms lay low at world's biggest gadget show
Fewer Chinese entrepreneurs are buying up space to show off their tech amid trade war.
Farmers ad agency pitch drawing to close
The valuable Farmers advertising account looks to settle at a familiar home.
Ikea vs Kmart: Battle for NZ's millennial heart
Comment: A retail battle is set to erupt with the arrival of the Swedish competitor.
Smart billboard will donate to Fred Hollows each time someone looks at it
Company says smart billboard is a New Zealand first.
Liam Dann: Can we all be 'social influencers'?
COMMENT: Kids these days want to monetise their stupidity.
'NZ Grown' cannabis opens door to global marketing opportunity
Kiwi cannabis firm Helius Therapeutic now has the right to use the NZ Made label.
Zuckerberg is running out of time
COMMENT: Bosses tight control of company voting rights unlikely to save him forever.
Comment: RadioLive couldn't find its place in the Kiwi zeitgeist
COMMENT: The announcement was sudden, but the demise of RadioLive has been anything but.
Chinese property developers brace for epic shakeout
China's Government is trying to keeping the country's mountain of debt in check.
Artificial intelligence sprouts in Kiwi agtech's global plans
Artificial intelligence is coming to a lettuce crop near you.
'Stay out of my bin': Estate agents rubbished over adverts
Homeowners are not happy about Barfoot & Thompson's latest marketing ploy.
Young people 'vulnerable' to flavoured cigarette capsules
A new study suggests the products make smoking more appealing.
'Hello, death': Coca-Cola's te reo marketing blunder
Twitter users are pointing out the problem with this vending machine.
Council to review marketing of councillors' business
Not so "stoked":Council will review how it markets two councillors' business going forward
Bacteria's image being rubbed in dirt for profit
COMMENT: Ads train us to regard bacteria as a threat but a healthier view is needed.
Here we go again - Whanganui looks to rebrand itself
A project is under way to develop Whanganui's "regional brand story".
Revealed: New Zealand's best marketers of the year
AA and AA Insurance stole the show at this year's edition of the event.
The Kiwi wine they'll be drinking at the next America's Cup
Blenheim-based Brancott Estate is Emirates Team New Zealand's official wine sponsor.
Spark deal another sign of the move from TV to livestreaming sport
Online giants and telcos are buying rights that were once the stranglehold of pay TV.
Bank offers KiwiBuild mortgages with a 10% deposit
But this won't be a free-for-all, as Reserve Bank restrictions still apply.
Big Read: The lucrative business of pumping up YouTube views
Plays can be bought for pennies and delivered in bulk.
Over $750k a year: How woman spends her colossal income
She earns more than most of us can dream of, but you'll be surprised about her lifestyle.
Kiwi cleans up in London selling Trump toilet paper
A marketing boss is cashing in on toilet rolls emblazoned with Donald Trump's face.
A tool to fight Amazon: Kiwi firm aims to level the data playing field
An Auckland-based research firm wants to empower businesses with data.
How McDonald's Monopoly was rigged
McDonald's Monopoly was scammed for six years before the perpetrators were caught.
Calls to regulate sugary drink ads on Facebook
Reducing obesity and tooth decay made difficult with adverts on social media.
Dancing with the Stars judges' random new role
Dancing With The Stars judges cameo in real-estate video to judge a house.
Revealed: Industry with the biggest gender pay gap
Pay gaps don't seem to be as much of a problem in lower-paid professions.
It's math men vs Mad men in ad world
Traditional ad agencies are already under pressure from the likes of Facebook and Google.