Technology designed to enhance customer experience and increase sales.

Contrary to many people's belief, Amazon is more of a business enabler than a competitor.

The Advertising Standards Authority has updated its guidelines to cover influencers.

Speed employment startup Outfit is making waves in New York.

The McCaws are poster children for active lifestyles - but should they give health advice?

Hollywood actor Adrian Grenier will star in a new safety video created by Air New Zealand.

British fashion designers are launching an online assault to target rich millennials.

Ads that objectify are out but decision makers are still mostly white and male

Lotto's latest TV advert is a real-life heart-warmer.

We ask serial entrepreneur Cecilia Robinson if entrepreneurs are born or made.

Is there such a thing as "healthy" marketing for children? A new study aims to find out.

Retailers are embracing Boxing Day sales, with many calling it the busiest day of the year

Could robots change way we think? Researchers fear AI could hijack our language.

Nostalgia and Kiwi favourites combine for new ice-block in time for summer.

Kiwis can buy a loaf of the bread for just 28 cents - but there's a catch.

COMMENT: Customer feedback can be just the ticket.

New Zealand's poultry industry questions whether Sunfed Meats' labelling is misleading.

The Singles' day shopping festival is a day where entertainment and retail becomes one.

COMMENT: Graham McGregor on a simple way to improve your marketing results.

Earliest opening to be 7am under draft bottle-shop rules.

COMMENT: Successful marketing has a principle of "Slow, Slow, Quick, Quick".

One lifestyle drink, marketed as natural and organic, had more sugar than Powerade.

COMMENT: The three useful programs most businesses are not using.

Predicting which way you'll vote tomorrow could come down to a simple 'like' on Facebook.

COMMENT: Why would you use YouTube instead of the company intranet?

Tickets to a "hit rock musical" about women's suffrage are being discounted for women.

COMMENT: What you can do to make your business 'super memorable'.

COMMENT: Here are two marketing strategies you might like to try.

Research shows companies will back ethical causes if they know they'll benefit from them.

Clever marketing sells house close to KFC in one week.