Latest from Marketing

Lotto cliffhanger gives glimpse of life in dark Antarctic winter

Lotto is again opting for big, bold storytelling.

Paul Catmur: When should you leave the rat race?

OPINION: How much is enough?

What's a gold medal worth for a Kiwi athlete? Up to $500,000

Gold on the podium can translate to gold in the bank account.

Super-size your urban ute: Why the farmers are right to point the finger

Aggressive marketing has driven the rise of the double-cab ute on NZ streets.

Fake influencer fame - how the internet makes talent irrelevant

What we say online has become our new reality, writes Damon Stapleton.

Beware the fortune tellers: An idiot's guide to using data in business

Clever deceptions can be hidden in things that seem complex, writes Kevin Jenkins.

Investing in art better than money in the bank

Charles Ninow, head of art at auction house Webb's talks about good investments.

Brand Bloomfield: T-shirts and earrings and now the perfume

Would you wear Eau de Ashley? The director general of health has inspired a perfume.

Paul Catmur: What I learnt watching gamblers lose everything in a casino

Paul Catmur reflects on lessons he learnt working on the casino floor early in his career.

Fears tourism will die in Rotorua if housing crisis left to grow

Are visitors missing out on beds because the homeless are taking them?

Why NZ's largest bank is changing way it talks to customers

A simple conversation can mean the difference between loyalty and loathing.

Safe secrets: How to safeguard Kiwi inventions

It can cost millions to protect Kiwi ingenuity from global theft. Is it worth it?

Should Westpac change its name? Marketing expert responds

Local arm should proceed with caution before dropping the red W, a marketing expert says.

Govt support for America's Cup depends on it being raced here, PM says

The world expo in Dubai scheduled for last year was postponed by the Covid-19 pandemic.

What businesses get wrong about digital advertising

The effectiveness of digital advertising is regularly over-estimated.

China Sports Industry Group: Team NZ's unfamiliar new sponsor

Who is Emirates Team New Zealand's latest sponsor?