Latest fromMarketing
![One in four US tourists think the haka comes from Japan, survey reveals](/pf/resources/images/placeholders/placeholder_l.png?d=793)
One in four US tourists think the haka comes from Japan, survey reveals
New survey claims New Zealand tourism is suffering a brand identity crisis.
![One NZ, one year on - and what’s next, from Starlink to AI](/pf/resources/images/placeholders/placeholder_l.png?d=793)
One NZ, one year on - and what’s next, from Starlink to AI
PLUS: A marketing expert's verdict on the rebrand.
![A beautiful obsession: Why we copy celebrities, royalty and influencers](/pf/resources/images/placeholders/placeholder_l.png?d=793)
A beautiful obsession: Why we copy celebrities, royalty and influencers
Psychologists say we want just a little slice of a celebrity's life.
!['Dumbfounded': Top cop on TV show's axing; TVNZ cuts: CEO's dash back from Oz](/pf/resources/images/placeholders/placeholder_l.png?d=793)
'Dumbfounded': Top cop on TV show's axing; TVNZ cuts: CEO's dash back from Oz
Mystery of Newshub show; Weather wars - top agency eyes Oz; Start-up website hits trouble.
![Markets with Madison: The Bitcoin halving](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Markets with Madison: The Bitcoin halving
Ark Invest CIO Cathie Wood believes Bitcoin will one day be a US$20 trillion asset. In this interview she explains how ETFs and the halving event are boosting Bitcoin’s price expectations. Video / Carson Bluck
![Diana Clement: Tax and the gig economy](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Diana Clement: Tax and the gig economy
OPINION: Knowing your tax obligations when it comes to side hustles.
![‘Mad Men’: Kiwi brand-awareness start-up raises $22m](/pf/resources/images/placeholders/placeholder_l.png?d=793)
‘Mad Men’: Kiwi brand-awareness start-up raises $22m
The Auckland start-up says it's an 'old-school' marketing answer to the "cookiepocalpse".
![Markets with Madison: China stimulus](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Markets with Madison: China stimulus
A team effort to boost investor confidence and economic growth is underway in China after Evergrande’s failure. Video / Carson Bluck
![They lured a legend to NZ, now a TV firm is in spotlight over bills; 7pm show's new name](/pf/resources/images/placeholders/placeholder_l.png?d=793)
They lured a legend to NZ, now a TV firm is in spotlight over bills; 7pm show's new name
RNZ ratings standoff; Ex-Air NZ agency moves to Qantas; TV star's exit: 'I was exhausted'.
![Sultans of spin: The public relations industry power list](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Sultans of spin: The public relations industry power list
They lurk in the shadows & whisper in the ears of company CEOs. They are the spin doctors.
![Damien Venuto: The $1b Countdown mistake Woolworths made a decade ago](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Damien Venuto: The $1b Countdown mistake Woolworths made a decade ago
OPINION: Five of the top columns of the year from Damien Venuto.
![TV news show cut - Neil Waka's farewell; Braunias: The 5 best books to read this summer](/pf/resources/images/placeholders/placeholder_l.png?d=793)
TV news show cut - Neil Waka's farewell; Braunias: The 5 best books to read this summer
The leading contenders to take over from Kim Hill; Inside the press gallery Xmas party.
![Picking the right phone or broadband plan: Watchdog puts heat on telcos with five new measures](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Picking the right phone or broadband plan: Watchdog puts heat on telcos with five new measures
Telcos have not been following the watchdog's other recommendations.
![Take a Coromandel holiday approved by science*](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Take a Coromandel holiday approved by science*
*Side effects may include sunburn and ice cream cravings. Always read the label.
!['Ripped apart': TVNZ shake-up - 9 top roles gone; ZB star's close call with hacker](/pf/resources/images/placeholders/placeholder_l.png?d=793)
'Ripped apart': TVNZ shake-up - 9 top roles gone; ZB star's close call with hacker
NZR PR boss' surprise resignation; Ad exec's new venture; All the Pressies winners.
![Stretch marks have gone mainstream. Everybody has feedback](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Stretch marks have gone mainstream. Everybody has feedback
New York Times: The once-verboten “flaw” is approaching fashion industry standard.
![Hollywood royalty in Taupō; MP's undercover radio call; 9 Questions with top exec](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Hollywood royalty in Taupō; MP's undercover radio call; 9 Questions with top exec
Media Insider: Flak flies after PR agency buys fashion website.
![The marketing gap: The massive growth headache holding back small businesses](/pf/resources/images/placeholders/placeholder_l.png?d=793)
The marketing gap: The massive growth headache holding back small businesses
Without marketing nous, how are small businesses expected to grow?
![US stream TV giant comes to NZ; Top mag's uncertain future; Prince Harry lip-reading ruling](/pf/resources/images/placeholders/placeholder_l.png?d=793)
US stream TV giant comes to NZ; Top mag's uncertain future; Prince Harry lip-reading ruling
Media Insider: Paddy Gower's debate highlights; Internal Affairs targets gambling ads.
![Opinion: Are these the most boring election ads ever? Probably](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Opinion: Are these the most boring election ads ever? Probably
Marketing expert Ben Goodale would like to see politicians take greater risks.
![Sasha Borissenko: Supermarket reforms - is that it?](/pf/resources/images/placeholders/placeholder_l.png?d=793)
Sasha Borissenko: Supermarket reforms - is that it?
OPINION: New grocery code has fewer loosey-goosey contracts, but little else.