The cry comes from everyone - politicians, civil servants, captains of industry, farmers, all the vital cogs in New Zealand's economic machine:

New Zealand's primary produce has to be positioned as "the Louis Vuitton of food". KPMG's global head of agribusiness, Ian Proudfoot, says if our food is to remain relevant in a fast-changing world, New Zealand agribusiness has to change the way it does t

Auckland needs a bit of Bilbao - by making the best of its port - and a piece of Pittsburgh (by creating a new knowledge-based industry) to transform itself into one of the world's 'Magnet Cities'.

It's hard to imagine that Bilbao, an iconic centre of European culture and creativity, was a city in chaos and despair less than 30 years ago - and that it successfully dealt with one of the major problems facing Auckland.

Malmo turned itself from a polluted, ugly, declining shipbuilding centre into the exact opposite - a clean, green global capital for sustainable living.

It's easy to say Pittsburgh, a fading steel town, was rescued by its universities.

Christchurch, one of the world's nine 'Magnet Cities', should be forming itself into a technology testbed and building attractive infrastructure - like canals in the Red Zone and a world-class sports stadium.

Video file for KPMG Feature Profile