The New World campaign wasn't unique, it's still an email. What was unique was the algorithms, segmentation modelling and underlying use of data sets.

Simon Power looks at economic solutions for environmental challenges.

Women entrepreneurs have barriers, just like the corporate glass ceiling, to overcome.

The banking industry has a key role in helping business reach its new potential in a technology driven world, writes David Green.

Telecom's Rod Snodgrass is out to create a whole heap of happy mobile addicts.

The cloud services industry is expected to grow by 20 per cent this year. Bill Bennett reports.

"Banking is all about having great customer relationships, understanding customers and making good credit decisions, so naturally that's where we've focused our analytical efforts," says Sam Daish, Head of Enterprise Information at Kiwibank.

Tens of thousands of ASB Bank customers use a service integrating the bank's FastNet Business accounts with Xero online accounting.

New Zealand entrepreneurs have long been criticised for cashing up their businesses to settle for the good life instead of growing them to global scale.

Auckland start-up is US-bound after international e-commerce contest win.

Craig Richardson discusses the potential for New Zealand sourced public-private partnerships in global markets.

Innovation should be integral to business, writes Michael Barnett.

Air NZ is in one of its most exciting periods of consumer engagement for decades. writes Mike Tod.

Giant corporation's local arm is offering a hand-up for young, tech-oriented businesses, writes Bill Bennett.

Can technology bring to the healthcare sector the disruptive change and efficiencies that have transformed other industries?

Callaghan Innovation chief executive Mary Quin reckons more New Zealand companies should position themselves as global players from Day One.

A national-scale data hub could create a 'completely new marketplace' in New Zealand.

Auckland needs to seize opportunities, says Brett O'Riley.

A healthcare firm has found a way to engage patients in managing their illness. Alexander Speirs reports.

When first encountering a 3D printer, any sense of scepticism that an industrial revolution could be standing before you should be quickly forgiven, writes Alexander Speirs.

We all have to find new ways of doing business, says Tim Miles.

An important feature of Maori innovation is its direct community benefit, writes Potaua Biasiny-Tule.

There's more to cloud computing than storing data in a warehouse on the other side of the planet, or offloading large-scale data processing tasks.

The Icehouse CEO Andy Hamilton talks to Brierley Penn about the innovation challenge for entrepreneurs.

When trade diplomats gather in Singapore next month for the latest round of secret negotiations in the wide-ranging Trans-Pacific Partnership Agreement, the issue of intellectual property will again generate heated debate on the sidelines.