Latest fromFruit
'Strawberries just disintegrate': Some HB growers are loving the rain, others not so much
Summer had started very well – now a couple are losing thousands of dollars every day.
The best produce to eat in January and February
It's the perfect time to enjoy vibrant, flavourful fruit and vegetables.
Return to growth: MPI sees big lift in exports in 2025
MPI expects to see a rebound in New Zealand's primary sector exports in 2025.
Zespri to expand offshore gold kiwifruit growing after affirmative producer vote
Vote goes Zespri's way this time.
Kazakhstan to check safety of TikTok-famous fruit
Online fruit frenzy: Reports of allergic reactions spark investigation.
Getting Through: New Farmstrong resources for farmers after severe weather
Hawke’s Bay farmers share recovery stories in book and website launch.
'US market is a disaster': Why one Hawke's Bay exporter doesn't fear Trump's tariffs
'His strategy is to talk like an unhinged madman and then do a deal while you cower.'
The problem with New Zealand's new red kiwifruit export offering
Retaining a premium price in the future could be a problem, Zespri warns.
This cider was an 'act of desperation' - now it's NZ's best
Paul Paynter’s plum orchards fell into a 'watery grave and died' so he had to pivot.
No longer 'a ripper of a season' for kiwifruit
Kiwifruit growers' enthusiasm for a terrific fruit-producing season has been tempered.
Māori business leader Vanessa Hayes champions organic macadamia farming in NZ
Torere Macadamias leads New Zealand's industry growth with a 1000ha organic plan.
Yummy Fruit Company turns 50 amid cyclone recovery
John Paynter reflects on 50 years, noting 'I wouldn’t have changed too much'.
Zespri to hold new vote on expanding overseas kiwifruit production
It didn't work last time - but the global marketer claims significant support now.
NZ apple and pear revenue hits $2 billion
Future growth dependent on supportive economic and regulatory conditions.
Exports up, imports down as fruit trade with Europe booms
A leap in kiwifruit and apple exports helps narrow the trade deficit.
Behind the scenes at the Kiwifruit Breeding Centre
'It can take us 20 years to develop a concept.'
Zespri’s case against illegal gold kiwifruit planting goes to new court
'Pirated plantings' in global kiwifruit marketer's case.
The heart-healthy diet hardly anyone is talking about
New York Times: How the DASH diet can significantly lower blood pressure.
'Good opportunities': NZ blueberry growers get access to South Korea
South Korean consumers will have to pay a premium for the New Zealand fruit.
'Perfectly imperfect' fruit and vegetables provide a recipe for business success
Collaboration with restaurant Embra turned misfit pears into fine dining delight.
Generation after generation – 90 years of Wattie's in Hawke's Bay celebrated
'Who else loves their job like this after 22 years?'
Exports and imports both down, trade deficit at $2.2 billion
Kiwifruit exports helped stop the trade deficit from souring.
Lighten up: Healthy ways to sweeten your diet this spring
Spring brings an abundance of fresh, juicy fruit that can be the star of any dessert.
HortNZ calls on Kiwis to support local growers
Horticulture NZ has launched an awareness campaign called "Taste the Yakka".
The food packaging tricks we all fall for
From oranges in red net bags to noisy packaging, here's how brands maximise their sales.