Women are sharing pictures of stretch marks and scars on their thighs as part of the latest trend to celebrate body positivity on social media.

Great news for the New Zealand fashion scene, popular Spanish chain store, Zara, will be hanging on our racks for the first time this weekend.

From the the depths of an eating disorder, even the most harmless image, comment or interaction could trigger waves of self loathing and insecurity, writes Emma Gleason.

Two blocks of Auckland's downtown Queen Street are lined with women's retail stores- their faceless mannequins looming over shoppers as they bustle by.

Popular fashion brand Topshop has agreed to scrap unrealistically tall and skinny mannequins after a social media complaint went viral in the UK.

American actress Eva Longoria has slammed an Australian journalist who claimed her spectacle spruiking was based on a lie.

Former Fashion Police panelist, Kelly Osbourne, has been left hanging by Kiwi magazine, Remix, taking to social media to share her distress.

Viva managing editor Amanda Linnell shares highlights from today's Viva magazine. Follow her hyperlinks below and be informed and inspired at viva.co.nz.

Twitter photos show support for a young woman who was beaten up by a gang of girls as she sunbathed in a park wearing a bikini.

An Auckland woman who posted photos of her remarkable weight loss on Instagram has hit back at commenters accusing her of "faking" it.

21-year-old Miss Samoa advises to 'dare to be you' as she gets ready for the Miss World contest in China.

Pop star Rita Ora has been named the new face and body of sexy Italian lingerie brand Tezenis.

Put on the glitz for a night on the town.

Gwyneth Paltrow has advised women to pee in the shower.

Those clever guys from Remix magazine are at it again. First Paris Hilton then Kylie Jenner. Now the magazine has got Kelly Osbourne to pose up.

The countdown is on for New Zealand Fashion Week but one notable name will be missing this year when models take to the catwalk in Auckland from August 24-30.

Prepare for new season deliveries with an adventurous spirit.

An upgrade in the Chuck II comes with technology imported for the first time from corporate parent Nike.

"We wanted to create lingerie that was fashionable and sexy, as well as functional, and which genuinely helped people and restored their confidence."

To celebrate the 2nd birthday of Prince George today we have picked the ten cutest outfits seen on the future king.

Multicoloured prints are the new black to cheer up winter.

Curvaceous women are more sensitive to pain than others, scientists believe. They said this vulnerability makes them even more attractive to men.

"Dior is too big an empire to take on." An Aucklander surnamed Dior has given up his fight with fashion giant Dior and changed the name of his business.

Make heads turn on the street with some hard working hardware.

The 30-year-old star has been training at a specialist gym where clients are put through punishing regimes that act like a "natural Botox" to fight off ageing.

Botox, facelifts and implants are no longer just for women. Alan Perrott looks at the growing trend of male cosmetic surgery.

An Australian artist is on a mission to collect 100 photographs of women in their underwear for a project that aims to promote body love and diversity.

Sometimes an item of clothing can be emblematic of lifestyle shifts and achievements; for Emma Gleason, that item is the high heel.

You'd think that, between the filters and the #fitnessgoals and the celebrity-grams, Instagram would make an unfriendly place to talk body acceptance. But the opposite is actually true.

A pierced septum used to be reserved for punks and cows. But the look has gone mainstream, with herds of young women having bolts, rings and spikes put through their nasal passage.