Andrea Moore's signature look is colour, pattern and for the girls.

Designs by Andrea Moore & Silverdale on the runway at NZ Fashion Week 2009.

Sera Lilly is playing with the notion of rebellious, reluctant princesses – womanly, eclectic, and kind of soft Eighties all at once.

Photos from behind the scenes at the Sera Lilly's 2009 NZ Fashion Week show.

Photos from behind the scenes at the Nom*D show during last year's NZ Fashion Week.

Nom*D's Margi Robertson knows how to play to her strengths after a distinguished career as the darkhorse from Dunedin.

Photos from behind the scenes at Zambesi's 2009 NZ Fashion Week show.

Rumour is Pamela Anderson, tipped to fly into Auckland tomorrow, has snuck into town early.

When it comes down to it, fashion is about you - the consumer who will eventually go out and spend your hard-earned cash on the clothes that are being presented this week

She's a bikini babe, he's a party monster - Pamela Anderson and Richie Rich are here to dazzle us with A*Muse, their fun collaborative fashion line of beachwear and more

Photos from the Trelise Cooper show at last year's NZ Fashion Week

Photos from the Salasai show at last year's NZ Fashion Week.

Photos from The Carpenter's Daughter show at last year's NZ Fashion Week.

Photos from the Sera Lilly show at NZ Fashion Week 2009.

Photos of Dunedin label Nom*D's collection at NZ Fashion Week 2009.

Eight designers reveal their visions for that fashion staple - the Little Black Dress.

Photos from behind the scenes at the Alexandra Owen show during last year's NZ Fashion Week.

We love it when a designer has a back-story for her collection, and this winter Alexandra Owen has channelled healthy English gels.

Photos from behind the scenes at Annah Stretton's show during NZ Fashion Week 2009.