Models get ready to showcase the latest Ruby designs at NZ Fashion Week 2010.

It's surprising that this youthful local label hasn't shown at Fashion Week before, but on this outing they'll be back.

Photos from Ruby's runway show on day two of New Zealand Fashion Week 2010.

Check out who attended NZ Fashion Week 2010.

With 31 years experience, the Zambesi team know how to turn on a good show.

Megan Anderson speaks to some of the bridalwear designers showing at Fashion Week today about their journey to the runway.

New Generation group shows are a tough training ground, with young designers vying for attention one after another.

Building up a loyal band of customers takes more than just good clothes, as these top labels reveal.

We take you behind the scenes with this season's leading stars.

The first shoe show to be held at Fashion Week, was one of the most impactfully styled.

The makeup look for Cybele's show on day one of New Zealand Fashion Week 2010.

So, an ethereal pagan girl with a touch of android. This is going to be interesting hair and makeup.

Distinctive silk prints, panelling and georgette handkerchief hems are a recurring theme, with screen printed cotton-jersey singlets and dresses ensuring an easy access point to her collections.

Sera Lilly took a big crowd on a trip South of the Border. Those expecting to see the Auckland designer's flirty frocks and long gowns had a while to wait.

Tribal markings (they looked finger done) were painted in with black Chroma Cake or Acrylic Paint.

Andrea Moore underlined that hers are good shops in which to buy a nice winter coat.

The makeup look for Juliette Hogan's show on day one of New Zealand Fashion Week 2010.

Juliette Hogan gave prim, proper and pretty a nudge, showing a grown-up range with a tougher twist at her Fashion Week show today.

Photos from the Zambesi show on day one of New Zealand Fashion Week 2010.

Photos from Adrian Hailwood's show on day one of New Zealand Fashion Week 2010.

Photos from Starfish's runway show on day one of NZ Fashion Week 2010.

Images displayed around the Fashion Week venue will call for donations to help rebuild St John's, Hororata, which was damaged in this month's Canterbury earthquake.

Photos from the New Zealand Fashion Week 2010 opening cocktail party.

I've had a bit to do with beauty queens over the years.

A guide to nzherald.co.nz's coverage on day one of New Zealand Fashion Week 2010.

Why is this beauty in New Zealand? To go bungy jumping, eat a burger in Queenstown and strut in six shows for Fashion Week.

Fashion Week is no longer the sole domain of highly paid, high-powered players. With the rise of new technology has come the rise of self-styled fashion commentators armed with little more than an internet connection and their passion.

Photos from Kathryn Wilson's debut footwear catwalk show on day one of New Zealand Fashion Week 2010.

Photos from Cybele's runway show on day one of New Zealand Fashion Week 2010.

Photos from Sera Lilly's runway show on day one of New Zealand Fashion Week 2010.