Behind the scenes at the Nicole Miller show for NZ Fashion Week 2010.

Photos from The Carpenter's Daughter show on day three of New Zealand Fashion Week 2010.

The makeup look for Alexandra Owen's show on day two of New Zealand Fashion Week 2010.

A backlit image of Botticelli's Primavera set the stage for an ethereally elegant Trelise Cooper collection.

The Alexandra Owen woman is always a woman apart – a clean, cool beauty, elegant, rather structured.

Turet Knueffermann's first local runway outing for some time looked assured.

A gorgeously girlish show from Twentysevennames was a lyrical start to day three of Fashion Week.

Colleagues who arrived early and wormed their way forward at last night's Nom*d installation mentioned models acting up and a whip being wielded.

The people in the Fashion Week crowd that really matter are the ones who can make or break a label - the buyers.

Photos from backstage before Twentysevennames' show on day three of New Zealand Fashion Week 2010.

Environmentally friendly fashion is all the rage in the industry at the moment, but what does it actually mean?

Favourite things come from all areas of life for designer Adrian Hailwood, whose childhood memories of counting rods in maths lessons feature right up there with architecture and Picasso portraits.

Photos from backstage before Nom*D's show on day three of New Zealand Fashion Week 2010.

This was a salon-style show with guests to name drop seated for high tea in the Langham Hotel's mirrored great room.

Alexandra Owen was annointed the next big thing a few years back and deservedly so.

Nom*d's show was an ambitious installation that provided some much-needed theatrics.

Photos from Nom*d's installation show at NZ Fashion Week 2010.

Photos from Trelise Cooper's show on day two of New Zealand Fashion Week 2010.

The makeup look for Zambesi's show on day two of New Zealand Fashion Week 2010.

Photos from World's runway show on day two of New Zealand Fashion Week 2010.

Photos from backstage before World's show on day two of New Zealand Fashion Week 2010.

The makeup look for Jimmy D's show on day two of New Zealand Fashion Week 2010.

Jimmy D characterises his look as tongue-in-cheek darkness, with plenty of chaos and some goth/punk thrown in with black humour.

Photos from behind the scenes at the New Zealand Weddings Bridal Collection on day two at Fashion Week 2010.

Photos from the NZ Weddings Bridal Collection on day two of NZ Fashion Week 2010.

New Zealand's answer to Missoni showed why the Sabatini label has been a stayer with a show displaying its mastery of knits.

Photos from the Sabatini & Augustine International by Kelly Coe's group runway show on day two of New Zealand Fashion Week 2010.

Adrian Hailwood's collection was dubbed Going Platinum and his muse was the fake Fifties Hollywood glamour.

Two labels that are more about wearability than wow showed together back on site.

Backstage before the Sabatini & Augustine International by Kelly Coe group show at NZ Fashion Week 2010.