The people in the Fashion Week crowd that really matter are the ones who can make or break a label - the buyers.

DIY looks from the runway.

Photos from Twentysevennames' show on day three of New Zealand Fashion Week 2010.

Photos from backstage before Twentysevennames' show on day three of New Zealand Fashion Week 2010.

Environmentally friendly fashion is all the rage in the industry at the moment, but what does it actually mean?

Favourite things come from all areas of life for designer Adrian Hailwood, whose childhood memories of counting rods in maths lessons feature right up there with architecture and Picasso portraits.

Photos from backstage before Nom*D's show on day three of New Zealand Fashion Week 2010.

This was a salon-style show with guests to name drop seated for high tea in the Langham Hotel's mirrored great room.

Alexandra Owen was annointed the next big thing a few years back and deservedly so.

Photos from Trelise Cooper's show on day two of New Zealand Fashion Week 2010.

Photos from Alexandra Owen's show on day two of New Zealand Fashion Week 2010.

Chelsea Thorpe dipped under the radar for a few years, but is back as Neverblack.

The makeup look for Zambesi's show on day two of New Zealand Fashion Week 2010.

Photos from World's runway show on day two of New Zealand Fashion Week 2010.

Photos from backstage before World's show on day two of New Zealand Fashion Week 2010.

The makeup look for Jimmy D's show on day two of New Zealand Fashion Week 2010.

Jimmy D characterises his look as tongue-in-cheek darkness, with plenty of chaos and some goth/punk thrown in with black humour.

Photos from behind the scenes at the New Zealand Weddings Bridal Collection on day two at Fashion Week 2010.

Photos from the Sabatini & Augustine International by Kelly Coe's group runway show on day two of New Zealand Fashion Week 2010.

Adrian Hailwood's collection was dubbed Going Platinum and his muse was the fake Fifties Hollywood glamour.

Two labels that are more about wearability than wow showed together back on site.

Backstage before the Sabatini & Augustine International by Kelly Coe group show at NZ Fashion Week 2010.

Models get ready to showcase the latest Ruby designs at NZ Fashion Week 2010.

It's surprising that this youthful local label hasn't shown at Fashion Week before, but on this outing they'll be back.

Photos from Ruby's runway show on day two of New Zealand Fashion Week 2010.

Check out who attended NZ Fashion Week 2010.

With 31 years experience, the Zambesi team know how to turn on a good show.

Megan Anderson speaks to some of the bridalwear designers showing at Fashion Week today about their journey to the runway.

New Generation group shows are a tough training ground, with young designers vying for attention one after another.

We take you behind the scenes with this season's leading stars.