Megan Anderson speaks to some of the bridalwear designers showing at Fashion Week today about their journey to the runway.

New Generation group shows are a tough training ground, with young designers vying for attention one after another.

Building up a loyal band of customers takes more than just good clothes, as these top labels reveal.

Looking to the past is fashion's future, as indicated on day one of Fashion Week, with ubiquitous references to the decades gone by.

We take you behind the scenes with this season's leading stars.

The prize for the day's best denim, goes to Hailwood's patch-pocket flares.

The first shoe show to be held at Fashion Week, was one of the most impactfully styled.

The makeup look for Cybele's show on day one of New Zealand Fashion Week 2010.

So, an ethereal pagan girl with a touch of android. This is going to be interesting hair and makeup.

Tribal markings (they looked finger done) were painted in with black Chroma Cake or Acrylic Paint.

Andrea Moore underlined that hers are good shops in which to buy a nice winter coat.

The makeup look for Juliette Hogan's show on day one of New Zealand Fashion Week 2010.

Juliette Hogan gave prim, proper and pretty a nudge, showing a grown-up range with a tougher twist at her Fashion Week show today.

The vibe is very much Mad Men's Betty Draper meets vavavoom Joan.

Photos from Juliette Hogan's runway show on day one of New Zealand Fashion Week 2010.

Photos from the Zambesi show on day one of New Zealand Fashion Week 2010.

Photos from Adrian Hailwood's show on day one of New Zealand Fashion Week 2010.

Photos from Starfish's runway show on day one of NZ Fashion Week 2010.

I've had a bit to do with beauty queens over the years.

A guide to nzherald.co.nz's coverage on day one of New Zealand Fashion Week 2010.

Why is this beauty in New Zealand? To go bungy jumping, eat a burger in Queenstown and strut in six shows for Fashion Week.

Fashion Week is no longer the sole domain of highly paid, high-powered players. With the rise of new technology has come the rise of self-styled fashion commentators armed with little more than an internet connection and their passion.

Photos from Kathryn Wilson's debut footwear catwalk show on day one of New Zealand Fashion Week 2010.

Photos from Cybele's runway show on day one of New Zealand Fashion Week 2010.

Photos from Sera Lilly's runway show on day one of New Zealand Fashion Week 2010.

AgResearch is showcasing new innovations in wool technology at NZ Fashion Week. Here are some of their garments. Photos / Supplied

With Fashion Week turning 10, Canvas columnist and World co-founder Denise L'Estrange-Corbet meditates on its importance, its problems and recounts a memorable tanty at World's first New Zealand show.

The glitz and glamour of New Zealand Fashion Week hits the catwalk on Tuesday. It is the culmination of weeks of frantic preparation - on stage and off. Emma Dunlop talks to a model, a reporter, a buyer, a designer and a stylist.

Heeeeeeeee's back! Brian - love-you-long -time-New-Zealand - Long returns for another twirl at our annual Fashion Week.