Advertisers on Facebook will now be able to measure how often an individual sees their ads and tailor promotions accordingly.

When Facebook announced it was going to list on the stock exchange, it became the hottest stock offering in internet history.

A sheep-farming family from Te Kuiti lost millions of dollars after being duped in a Facebook scam.

Among the things that lead normal, well-balanced people to conclude that the IT industry is crazy are the valuations at which internet companies are launched on the sharemarket and the prices these companies pay to acquire apparently minuscule start-ups.

A Facebook marketing bungle sees Joan Rivers endorse iPhone 6 from beyond the grave.

As Facebook finds new ways to analyse the shopping behaviour of its more than 1 billion users, controversy has emerged regarding its methods.

When you are feeling in the depths of despair it does not help at all to be told to count your blessings, writes Deborah Hill Cone.

Facebook knew we'd broken up. I dunno how.

Researchers at Facebook were given almost free rein to manipulate the news feeds and sometimes the emotions of many of the company's 1.3 billion users without their knowledge, a former employee has disclosed.

Facebook's Sheryl Sandberg has admitted that the company made a string of blunders in underestimating the impact of mobile.

Facebook New Zealand, said sales rose 7.4pc last year, lagging behind an 11pc gain in expenses and resulting in a wider annual loss.

When Eileen Joy decided she'd like to replicate the Pay it Forward concept she'd heard of overseas she didn't expect such a positive reaction.

Almost four in 10 young UK adults describe themselves as digital addicts, according to research published by Foresters, the financial services company.

According to new research, we may well be affected by the emotional content we see every day on our Facebook feed, writes Luke van Ryn and Robbie Fordyce.

Kiwis are being urged to think twice before clicking on a Facebook friend's new video, as fraudsters increasingly target victims over social media.

Innocent people had their names dragged through the mud on social media as police sought the culprit responsible for torturing a cat.

A new Facebook button that lets you ask friends if they're single or taken has been branded "invasive" and "naggy".

Facebook's insiders and executives have cashed out of a bounty of stock since the company's initial public offering. Their reward: $7.2 billion.

How is it possible that Facebook keeps getting more addictive over time, rather than less?

This psychology expert reveals an insight in to the positive reaction to the viral #nomakeup selfie campaign.

Facebook today acquired virtual reality company Oculus for a whopping US$2 billion. However, the purchase still pales in comparison to some of the biggest tech takeovers.

What's the future big thing in social media? Social media editor Paul Harper finds a group of Kiwis who think they've found it.

It feels like everything has been said in the wake of the death of Charlotte Dawson, including the good, the bad and the ugly, Paul Harper writes.

If someone single you know has just changed their Facebook pic from a drunken party shot to a sexy selfie, they've probably joined Tinder, writes Paul Harper

New Kiwi research has proven that Facebook "trolls" aren't so willing to be as cruel in everyday life.

When I learned recently that computer social media concepts such as Facebook would eventually die out, I couldn't resist a wry smile, writes Peter Bromhead.