Before you take your unfriend-number to heart, remember most of the people we connect with on Facebook are not, and were never, actually our friends.

You'll do much better in the 'likes' stakes if you are willing to wait until the optimal time to post on Facebook.

Facebook users will one day be able to send messages and posts telepathically, says founder Mark Zuckerberg.

The kind of food Facebook is advertising to teenagers is the subject of a study being done at the University of Auckland.

A whopping 26 million people have slapped a rainbow flag over their Facebook photos to "celebrate pride."

Residents of Northland have been caught illegally selling crayfish through buy, sell and exchange pages on Facebook.

Google, Facebook and other big internet companies will be forced to hand over encrypted conversations of suspected terrorists and criminals under plans to bolster surveillance powers.

A 20-year-old man pleaded not guilty in the Napier District Court this morning over charges related to a party described as a "Facebook fiasco".

Prime Minister John Key’s social media adviser registered the changetheflag.nz website - but the group says that does not undermine its claim to independence.

Facebook is seeking to understand its cultural effects for insight into how to create products and for academic purposes.

A 15-year-old girl has been arrested following an assault in Kaikohe that was filmed and posted online.

Facebook's notifications tab is about to get a whole lot busier, thanks to a planned overhaul of the feature by Facebook developers.

How does Facebook know who all your friends are, even better than you do? Caitlin Dewey solves the social networking mystery.

"It's a popular belief that all of us have seven people in the world who look like us. Wouldn't it be amazing to find them? To know what they are doing with themselves?"

Kiwis use Facebook to find sources of entertainment, new recipes and to read breaking news, according to the first release of data about New Zealand users.

Tens of thousands of good Samaritans on social media have helped reunite an Ashburton man with his late wife's stolen jewellery.

A young Napier man who organised a Facebook party that went out of control at the weekend may be charged by police with holding an unlicensed event.

Apple boss Tim Cook's been on tour - saying he too is worried about online privacy.

People who Facebook-post frequently about their relationships actually have better relationships than people who don't assault their friends, research suggests.

Mark Zuckerberg fights off a lawsuit from the man who planned to invade his privacy, then offered a way out if he opened the door to his business world.

Mark Zuckerberg is in a dispute with a property developer who claims the Facebook chief executive broke his promise.

If you're one of the world's 1.3 billion regular Facebook users, you'll know the feeling of being consumed by your news feed.

If your social media is filling up with pictures of women with smeared lipstick, don't worry, you're not alone.

Researchers have found that computer predictions of personality traits based on Facebook 'likes' are more accurate than those made by participants' own Facebook friends.

Just how accurate - and how worrying - is a personality test based on our 'likes'?

As if we needed more opportunities to embarrass ourselves on Facebook, the world's largest social network is abuzz with a new and questionably worthwhile game.

Parents and children have been warned to be more vigilant when using social media sites after a 12-year-old boy from Christchurch was allegedly threatened by an unknown Facebook user.

Silicon Valley has given its approval to America's burgeoning legal cannabis industry after the investors who bankrolled Facebook gave millions of dollars to drug start-ups.

Facebook's boss is the latest to hail an ancient pleasure, but he may have missed the point, writes James Walton.