Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.

Wanting to give BB creams a try but not sure where to start? Take a look at Viva's top BB cream picks.

I used to use only fancy face creams from department stores but these days I mix it up with supermarket brands such as Nivea and Olay.

Love 'em or leave 'em seems to be the response to mineral makeup, but next-generation formulas mean it's time to mine deeper into the appeal of these polarising products.

Danny Pato of D&M salon in Ponsonby was one of a handful of top stylists invited to Paris to a master class with hair industry star Angelo Seminara.

A 25-year-old beauty from Connecticut has won the title of Miss USA in Las Vegas. Check out all the pictures from this year's event. The Miss Universe competition will be held on November 9 in Moscow.

All it takes to transform your little black dress is some glamorous grooming.

A ground-breaking New Zealand skincare company is vying for attention on the world stage with its anti-ageing serum.

No matter your age or stage, evolve your beauty look with our expert guide.

If you’re worried about going grey – try to relax. Scientists have found too much stress really does turn our hair white.

Taylor Swift says her new fragrance makes anything look "classic and chic".

Organisers of Canada's Miss Universe pageant have suffered a knock to their reputation after handing the crown to the wrong beauty queen.

Updated 1920s-era styling is all the rage for modern-day glamour girls.

Liv Tyler is "obsessed" with beauty and skincare products.

It's hard to know if the Daily Mail had any idea how huge Samantha Brick would be. But once it turned out they could keep themselves afloat for the next ten years on the hit-rate proceeds, they wasted no time in finding a successor.

Draw on the punk attitude with clever repurposed products for face painting.

The women behind a fun new-to-New Zealand beauty brand are a close-knit family foursome.

Let's say you are living in the moment, feelling giddy - a little tipsy, maybe - and you decide to get that tattoo.

The cause of grey hair, and a treatment for the condition, has been uprooted by European researchers.

Advances in high-shine, odour-free colouring techniques are proving kinder to hair.

It is the beauty treatment many women swear by to smooth out their wrinkled foreheads and crow’s feet. But those relying on Botox to hold back the years could be wasting their money.

Keep the focus on your face's most arresting feature.

A new book by a New Zealander shares the secrets of how celebrities and models achieve their perfect hair.

The latest beauty news.

The idea of a time capsule in a bottle encapsulates a unique perfume business reawakening history.