You might think you're too sexy for your beard, but a new study suggests it actually depends on how many others are sporting one around you.

A new series of Veet ads have been branded "sexist" and "wrong" for suggesting that women are manly if they don't wax their body hair.

Supermodel Bar Refaeli has splashed out on a one-of-a-kind facial by covering her face in 24-carat liquid gold.

This psychology expert reveals an insight in to the positive reaction to the viral #nomakeup selfie campaign.

It is the time of life that a woman should be able to feel her most confident.

Musician Pharrell Williams is adding to perfume to his repertoire, launching his own fragrance for men and women.

Heads up, hipsters: Your brethren in Brooklyn are getting facial hair transplants to fill in the bald spots on their trendy beards.

Women spend 335 hours, or about two weeks each year, doing their hair and makeup, a new survey has revealed.

Gwyneth Paltrow has taken her passion for unusual beauty treatments to a new level by undergoing a bizarre therapy involving bee stings.

Ladies' locks are typically the talk of the town after an awards show. But in the days since the Golden Globes, the buzz has been about another 'do - the man-bun.

We need to look good. Yes, yes, everyone always says that beauty is on the inside, but let's be real ...

Rihanna made the call to collaborate with M.A.C on a new red lipstick because the cosmetics giant doesn't judge and isn't afraid to talk about sex.

Just a couple of year's shy of her 40th birthday, actress Eva Longoria has been named Maxim's woman of the year.

Cameron Diaz says she's not in to the popular beauty habit of removing pubic hair.

The editor of the magazine at the centre of the Lara Bingle bikini body bungle denies altering the images to make the swimsuit model look less sexy.

Aussie model Lara Bingle has lashed out at a gossip magazine, claiming it digitally altered photos of her at the beach to add cellulite to her bikini body.

Beauty brand Sephora have pulled a lipstick shade called 'Celebutard' from their shelves after backlash from customers.

Tom Ford wants to add quality to men's lives with his new skincare and grooming line.

While researchers hint at a cure for hair loss, we reckon these gents look better bald.

The Dutch model has signed a deal with the beauty giant to front new campaigns and will deliver their famous line, "Because you're worth it".

"Am I pretty enough?" It's a rare woman who hasn't pondered the question, silently and secretly.

Beauty giant Dove has been forced to take an advertisement for its shampoo off television screens after it was deemed misleading to viewers.

I know many women who get "a bit of Botox" every three months. I like the way they say "a bit" as if to minimise the act. Like they're just taking a teeny weeny bit of poison.

We want you to bring all your burning beauty questions to the table when holistic health expert, Dr Libby Weaver joins us for a live chat today, from 12-1pm.

Lindsay Lohan's half-sister is said to have spent over US$25,000 (NZ$30,840) on cosmetic work in a bid to look like her famous sibling.

Eating the placenta after giving birth is not a new phenomenon but using the organ for a facial is one of the latest beauty trends in Hollywood.

Buoyed by a string of top-selling perfumes, Jacobs has launched a beauty line in collaboration with Sephora that also includes a range developed specifically for men.