Apple has instructed its sales force to prod shoppers to the company's website to purchase the new smartwatch.

Apple CEO invited his successor Tim Cook to watch emotional Denzel Washington movie the week before he died.

Whether women hop aboard Apple's watch cart, sales of wrist-wearable gadgets are expected to increase to as many as 200 million devices by 2018.

Apple, after creating what was billed as 'the ultimate bundle' in the form of the iPhone, is now in the unbundling phase.

Now that Tim Cook has outlined the full range of what the Apple Watch can do and how much it will cost, his next challenge will be proving high-tech counts as high fashion.

There's a Twitterstorm focused on whether a planned high-end gold version of the Apple Watch has the potential to drive up the price of gold.

The test for Tim Cook last September was to prove that Apple could still come up with innovative products, so he revealed a smartwatch.

Eight of the biggest United States technology companies added a combined US$69 billion ($91.35 billion) to their stockpiled overseas profits over the past year, even as some corporations in other....

When Apple became the most profitable company in history last week, analysts could hardly contain their excitement.

Apple products look nice. No nasty, cheap-looking neon flashing lights, no dusty black casing. Even the cables are attractive.

Mayor Len Brown has named big-brand international retailers Apple and Tiffany & Co as potential candidates to open their first New Zealand stores in Auckland.

Analyst believes selling 16GB iPhones a calculated strategy designed to get people to buy larger devices as soon as possible.

Steve Jobs defended Apple's use of software for the iPod that blocked compatibility with a competing digital music store.

A billion-dollar class-action lawsuit over Apple's iPods heads to trial after nearly a decade in legal wrangling.

A man convicted of the country's largest benefit fraud was granted legal aid in Austria to fight for a claim to more than $3 million worth of Apple shares.

A man convicted of the country's largest benefit fraud has reportedly lost his claim to cash and Apple shares worth $3.3 million held in Austria.

Tech giants like Apple keep looking for overseas tax loopholes as their foreign cash has piled up to almost absurd levels.

The chief executive of Apple has spoken of his pride in being gay, calling it "among the greatest gifts God has given me".

Apple has promised that its Pay service can revolutionise the way we shop, replacing a credit card swipe with a tap of the phone.

Bono has apologised for the way U2's new album Songs Of Innocence ended up in people's iTunes libraries ahead of the release of the CD version.

A Detroit man has offered to sell his house for an iPhone 6, in a swap that speaks volumes about the mixed fortunes of America.

It's here. The iPhone 6 and 6+ was officially released in New Zealand this morning at 12.01am - and some very keen fans queued for hours to make sure they were ready.